What's the best way for small business to grow? USA TODAY Digital technology and the marketing possibilities of websites and social media are making small businesses both bigger and better known. dorsey.
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In recent months, her marketing attention increasingly has turned to mobile to engage social media-savvy customers who are ready to spread the word. Her Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapette (a local fashion shopping app) accounts are updated frequently with new products and promotions.
Next on her to-do list is developing a website optimized for phones, though she's also wondering whether it might be worth getting someone to build an expensive app for the store. "We need to start looking more closely at what devices people are coming from," she says.
Poitevent's quest reflects the curiosity and changing priorities of many small-business owners as mobile marketing tools broaden their potential message channels to reach nearby customers -- and open their shops to the scrutiny of nitpicking critics.
Mobile search capabilities and shopping options quickly have advanced to the point at which customers can be located -- and served targeted ads -- not only based on their demographic data but by their ZIP codes, street addresses, even the roads they're currently driving on.
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