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Rescooped by Paweł Jagiełło from Media & Marketing
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Why Every Business Needs a Blog [Infographic]

Why Every Business Needs a Blog [Infographic] | Media & Marketing | Scoop.it

Via Sandra Brevett, Jaqueline Raye, Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Paweł Jagiełło
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Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry | TechCrunch

Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry | TechCrunch | Media & Marketing | Scoop.it
The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time.

Via Bruno Renkin
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Rescooped by Paweł Jagiełło from screen seriality
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Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market

Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market | Media & Marketing | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more

Via Mattia Nicoletti
Paweł Jagiełło's insight:

rośnie optymizm względem technologii video


TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

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Mattia Nicoletti's curator insight, June 17, 2013 8:03 AM

YuoTube vs television.

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Park unveils ‘Government 3.0’

Park unveils ‘Government 3.0’ | Media & Marketing | Scoop.it
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Paweł Jagiełło's comment, June 20, 2013 1:45 AM
podobny kierunek obrał NY https://www.law.upenn.edu/blogs/regblog/2013/04/30-hobbs-nyc-data.html
Paweł Jagiełło's curator insight, June 20, 2013 1:52 AM

uwolnienie danych zgdonie z trendem big data, to okazja na wygenerowanie wartości dodanej dla mieszkańców, nowych miejsc pracy oraz zwiekszenie kapitału społeczeństwa obywatelskiego. podobny kierunek obrał NY https://www.law.upenn.edu/blogs/regblog/2013/04/30-hobbs-nyc-data.html

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Vine Passes Instagram In Total Twitter Shares

Vine Passes Instagram In Total Twitter Shares | Media & Marketing | Scoop.it
Still not sure about the idea of making and sharing six-second looping videos? Consider this: on Friday there were more Vines shared on Twitter than Instagram photos.
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The State of Men (June 2013)

Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of w
Paweł Jagiełło's insight:

insighty współczesnej męskośći

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PwC: the U.S. consumer ebook market will be bigger than the print book market by 2017

PwC: the U.S. consumer ebook market will be bigger than the print book market by 2017 | Media & Marketing | Scoop.it
Analyst firm PwC thinks that the U.S. trade ebook market will surpass the size of the print book market by 2017.
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Rescooped by Paweł Jagiełło from Tracking Transmedia
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Media & Marketing | Scoop.it

With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right...

 

Here's an overview of the rise of social TV:

There's a lot at stake: $350 billion was spent on TV ads globally in 2012. If social TV can help make that advertising more effective, or help social media skim some of those dollars, the opportunity is there for social TV to become a major business in its own right.Social TV is already here: It's already an established habit with audiences around the world, with majorities of social media users saying they routinely comment about TV shows or events. activity has grown hand-in-hand with the mobile explosion. Smartphones and tablets have made it much more convenient for people to comment on TV, even as they watch it. Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV. For smartphone users, social media is a more popular companion activity during TV-watching than shopping.

Read more: http://www.businessinsider.com/social-media-amplifying-tv-advertising-2013-6#ixzz2VckPtaw8


Via siobhan-o-flynn
Paweł Jagiełło's insight:

social tv badane poza USA ma również zauważalną skalę

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Augustine Veliath's curator insight, June 9, 2013 12:54 AM

The opportunity is there for social TV to become a major business.

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Twitter reaches for TV ad dollars with Amplify and TV ad targeting | Digital Trends

Twitter reaches for TV ad dollars with Amplify and TV ad targeting | Digital Trends | Media & Marketing | Scoop.it
With Twitter vying for TV ad dollars, the social network launched Amplfiy, to stream pre-roll ads, and TV ad targeting.
Paweł Jagiełło's insight:

twitterr mocno rozbudowuje sie jako kanał zwrotny dla transmisji telewizyjnych na żywo. to jeden ze sposobów na dobudowanie zasiegu do działan w tv

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The Toad Stool by Alan Wolk: Heresies

The Toad Stool by Alan Wolk: Heresies | Media & Marketing | Scoop.it
Paweł Jagiełło's insight:

TV Everywhere Wasn’t Worth The Battle

Cord Plussers Are More Common Than Cord Cutters/Nevers

Twitter Is Not The Future of Second Screen

Second Screen Engagement Will Never Replace Marketing

Aereo Is Not Worth Worrying About

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BBC iPlayer Sees More Tablets Than Phones for First Time

BBC iPlayer Sees More Tablets Than Phones for First Time | Media & Marketing | Scoop.it
More tablets than smartphones accessing BBC's iPlayer.
Paweł Jagiełło's insight:

dane konsumenckie potwierdzają uzywanie tabletu do konsumpcji tresci video

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The House of Cards effect: Netflix tops $1B in revenue in Q1, closes in on 30M U.S. subscribers

The House of Cards effect: Netflix tops $1B in revenue in Q1, closes in on 30M U.S. subscribers | Media & Marketing | Scoop.it
Netflix made more than $1 billion in revenue for the first time in its corporate history last quarter. The company also used its Q1 results to announce a new $12 family plan.
Paweł Jagiełło's insight:

integracja wertykalna Netflixa w kierunku produkcji oryginalnych treści  przynosi pierwsze efekty biznesowe

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Rescooped by Paweł Jagiełło from MarketingHits
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Why Every Business Needs a Blog [Infographic]

Why Every Business Needs a Blog [Infographic] | Media & Marketing | Scoop.it

Via Sandra Brevett, Jaqueline Raye, Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rescooped by Paweł Jagiełło from Tracking Transmedia
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Love this! Great Analogy: Storytelling In A DJ Mix

Love this! Great Analogy: Storytelling In A DJ Mix | Media & Marketing | Scoop.it

SETTING / CONTEXT

Every plot is surrounded by context.

From the DJ’s perspective, one of the most important things to be conscious of is the environment in which you’re playing. Before going on stage, take a minute to soak in the details. Look around you, take note of the clothes people are wearing, the drinks people are drinking, the smoke in the air, and the venue where you will be preforming. Take a look at the clock, strike up some conversations. These specific characteristics will help you in pinpointing the overall vibe of the show.

 

If you’re about to tell an entire audience of people a fantastic, meaningful story, you better be prepared to figure out how exactly you’re going to explain it to them. You might have a list of tracks ready to go, and while you appreciate those tracks you dug up, it doesn’t necessarily mean others will.

PRO-TIP: To avoid this, instead of thinking “Why don’t these people like my tracks?”, think of it more like“How might I introduce these tracks to people? How do I make them ‘get it’?”


Via siobhan-o-flynn
Paweł Jagiełło's insight:

myzyczny storytelling - czyli to, co najlepszi DJe wiedzą od zawsze

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Netflix Will Launch In The Netherlands Later This Year As Its International Expansion Slows

Netflix Will Launch In The Netherlands Later This Year As Its International Expansion Slows | Media & Marketing | Scoop.it
Netflix has announced that it will begin operating in The Netherlands later this year, further expanding its European footprint.

Via Bruno Renkin
Paweł Jagiełło's insight:

Netflix now has 7.1 million international users in Canada, Great Britain, Ireland, Scandinavia and parts of Latin America and the Caribbean. The streaming video company currently has 29.2 million streaming subscribers in the U.S.

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Park unveils ‘Government 3.0’

Park unveils ‘Government 3.0’ | Media & Marketing | Scoop.it
Paweł Jagiełło's insight:

uwolnienie danych zgdonie z trendem big data, to okazja na wygenerowanie wartości dodanej dla mieszkańców, nowych miejsc pracy oraz zwiekszenie kapitału społeczeństwa obywatelskiego. podobny kierunek obrał NY https://www.law.upenn.edu/blogs/regblog/2013/04/30-hobbs-nyc-data.html

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MediaPost Publications Get Smart 06/13/2013

Get Smart - 06/13/2013
Paweł Jagiełło's insight:

 less than 50% of the Smart TVs are connected to the internet

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Most mobile TV viewing happens at home » Digital TV Europe

Paweł Jagiełło's insight:

most viewing of TV content on mobile devices happens in the home

Convenience and multi-episode binge viewing are driving mobile viewing

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Ebooks made up 20% of the U.S. consumer book industry in 2012, up from 15% in 2011

Ebooks made up 20% of the U.S. consumer book industry in 2012, up from 15% in 2011 | Media & Marketing | Scoop.it
The U.S. consumer book publishing industry had a strong 2012, fueled in part by the growth of ebooks.
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Google Says It Can Predict Which Films Will Be Huge Box-Office Hits

Google Says It Can Predict Which Films Will Be Huge Box-Office Hits | Media & Marketing | Scoop.it
Movie trailer engagement and film searches on both Google and YouTube can help predict box-office success, according to a new Google study.
Paweł Jagiełło's insight:

big data: google * social / kino

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Making Sense Of The Internet Of Things | TechCrunch

Making Sense Of The Internet Of Things | TechCrunch | Media & Marketing | Scoop.it
Editor's note: Matt Turck is a managing director of FirstMark Capital.

The emerging Internet of Things is experiencing a burst of activity and creativity that is getting entrepreneurs, VCs and the press equally excited.
Paweł Jagiełło's insight:

jeszcze nie ekosystem, ale już pobszerna, wieloelementowa układanka

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Media & Marketing | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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MediaPost Publications Streaming TV May Erode Traditional Viewing 04/17/2013

MediaPost Publications Streaming TV May Erode Traditional Viewing 04/17/2013 | Media & Marketing | Scoop.it
Streaming TV May Erode Traditional Viewing - 04/17/2013
Paweł Jagiełło's insight:

ciekawe przy jakiej penetracji zjawisko zaczyna być widoczne

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Netflix Surpasses HBO in U.S. Subscribers

Netflix Surpasses HBO in U.S. Subscribers | Media & Marketing | Scoop.it
Netflix reported 29.17 million domestic subscribers in the first quarter of 2013, surpassing HBO for the very first time. Netflix, which ended 2012 with 27.15 million domestic subs, added just over...
Paweł Jagiełło's insight:

internet staje sie podstawową infrastrukturą do dystrybucji treści premium

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