With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right...
Here's an overview of the rise of social TV:
There's a lot at stake: $350 billion was spent on TV ads globally in 2012. If social TV can help make that advertising more effective, or help social media skim some of those dollars, the opportunity is there for social TV to become a major business in its own right.Social TV is already here: It's already an established habit with audiences around the world, with majorities of social media users saying they routinely comment about TV shows or events. activity has grown hand-in-hand with the mobile explosion. Smartphones and tablets have made it much more convenient for people to comment on TV, even as they watch it. Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV. For smartphone users, social media is a more popular companion activity during TV-watching than shopping.
From the DJ’s perspective, one of the most important things to be conscious of is the environment in which you’re playing. Before going on stage, take a minute to soak in the details. Look around you, take note of the clothes people are wearing, the drinks people are drinking, the smoke in the air, and the venue where you will be preforming. Take a look at the clock, strike up some conversations. These specific characteristics will help you in pinpointing the overall vibe of the show.
If you’re about to tell an entire audience of people a fantastic, meaningful story, you better be prepared to figure out how exactly you’re going to explain it to them. You might have a list of tracks ready to go, and while you appreciate those tracks you dug up, it doesn’t necessarily mean others will.
PRO-TIP: To avoid this, instead of thinking “Why don’t these people like my tracks?”, think of it more like“How might I introduce these tracks to people? How do I make them ‘get it’?”
Netflix now has 7.1 million international users in Canada, Great Britain, Ireland, Scandinavia and parts of Latin America and the Caribbean. The streaming video company currently has 29.2 million streaming subscribers in the U.S.
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
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