Marketing Management
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Marketing Management
Marketing Management in Dynamic Markets
Curated by Ulrich Weihler
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The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Marketing Management | Scoop.it

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

 

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

 

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

 

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

 

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

 

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.


Via Karen Dietz
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Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
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Pinterest Referral Traffic Statistics | Shareaholic

Pinterest Referral Traffic Statistics | Shareaholic | Marketing Management | Scoop.it
Pinterest drives more referral traffic than YouTube, LinkedIn and Google Plus combined.
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Can Newspapers Re-Invent Themselves As Data Curated Platforms?

Can Newspapers Re-Invent Themselves As Data Curated Platforms? | Marketing Management | Scoop.it

Mathew Ingram makes a great point in this post I discovered thanks to Morten Myrstad: one way for Media groups to re-invent themselves is to think of themselves as data platforms and not newspapers any more.

 

 

Great point.

 

But I see one more: opening up to other news platforms too even if competing.

 

I appreciate this clearly faces cultural resistance but if you think of it really as a platform, you shouldn't be afraid to interface it with your competitors' just like Twitter has a LinkedIn App.

 

One missed opportunity I see that reflects this is the WSJ Facebook App: it's a great concept to let your readers remix the headlines but why not do it with non-WSJ content too? I'd love to see through a crowd sourced effort from the most WSJ active readers and curators how some WSJ-news relate to other news from say the FT or the Economist.

 

I’m going to make my music-industry analogy again (can’t escape my background…) but right now media groups think of building a record store or a radio station with their own artists. Imagine a radio that would play only Universal Music Group artists? It would suck, right? Yet, that’s what most media are today.

 

Don't you think the industry needs bold moves like this?


Via The New Company, Guillaume Decugis, Robin Good
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etsyspot's comment, November 3, 2011 8:45 PM
good read. thnx designdrool abides.
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Social reader app from Washington post gets 1 million users in 30 days

Social reader app from Washington post gets 1 million users in 30 days | Marketing Management | Scoop.it
Launched just 3 weeks ago at the F8 Facebook conference the social reader app from the Washington Post is about to hit 1 million users.
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TESCO: Augmented Reality Print Ads

Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’s Image Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices.

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Warner Bros. announces the first Facebook show | ZDNet

Warner Bros. announces the first Facebook show | ZDNet | Marketing Management | Scoop.it
Warner Bros. has announced a TV show that integrates with Facebook.

Via Simon Staffans
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Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report] | Marketing Management | Scoop.it

EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform.

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Rescooped by Ulrich Weihler from Lowton's Scoop (it) on Social Media in Education
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6 Online Sharing Personas: Which Online Sharing Persona Describes You?

6 Online Sharing Personas: Which Online Sharing Persona Describes You? | Marketing Management | Scoop.it
The New York Times Customer Insight and Advertising Groups have completed a study on “The Psychology of Sharing,” which examines the motivations for why people share online.

Via Jennifer Lowton
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Mobile Wallets Move Closer To Reality

Mobile Wallets Move Closer To Reality | Marketing Management | Scoop.it

Development of markets for mobile payment.

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TechCrunch | eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010.

TechCrunch | eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010. | Marketing Management | Scoop.it


eBay has announced that global mobile sales generated nearly $2 billion in 2010, up from $600 million in 2009. To be clear, we're not talking revenues here but gross merchandise volume.
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Social media a powerful election tool but no match for door knocking: experts

Social media a powerful election tool but no match for door knocking: experts | Marketing Management | Scoop.it
TORONTO - Despite the importance of social media in the Ontario election campaign, tweeting will never replace door knocking, and campaigns will still be won and lost offline, politicians and experts say.
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Yahoo's fresh search results, site redesign - Hindustan Times

Yahoo's fresh search results, site redesign - Hindustan Times | Marketing Management | Scoop.it

Yahoo! has decided to give its search results pages a makeover. Yahoo!'s new design is influenced by clean and simple aesthetics.

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Social Media Replacing Traditional Advertising

Social Media Replacing Traditional Advertising | Marketing Management | Scoop.it

Social Media Replacing Traditional Advertising: That's the message local professionals received at The DailyNews.

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Success in a Connected World | Ross Dawson: Futurist, Inspirational Keynote Speaker, Strategy Advisor

Success in a Connected World | Ross Dawson: Futurist, Inspirational Keynote Speaker, Strategy Advisor | Marketing Management | Scoop.it

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Via janlgordon, Martin Sturmer
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Deborah Verran's comment, February 15, 2012 6:59 AM
Deborah Verran shared this post on Facebook page.
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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Marketing Management | Scoop.it
If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services.
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NYT.com: 'incredibly surprising' growth in unique users.

NYT.com: 'incredibly surprising' growth in unique users. | Marketing Management | Scoop.it
Assistant managing editor Jim Roberts reveals 2.3% year-on-year increase in unique users despite introduction of digital subscriptions earlier this year...
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Online Advertising Lifts In-Store CPG Brand Sales.

Online Advertising Lifts In-Store CPG Brand Sales. | Marketing Management | Scoop.it

comScore and dunnhumbyUSA Research shows, online advertising lifts in-store CPG brand sales. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns.

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Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012

Worldwide social media revenue is on track to reach $10.3 billion in 2011, a 41.4 percent increase from 2010 revenue of $7.3 billion, according to Gartner, Inc.
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US online ad spending shares 2010 - 2015 – The eMarketer Blog

US online ad spending shares 2010 - 2015 – The eMarketer Blog | Marketing Management | Scoop.it

A look at US online ad spending, broken down by format.


Via Nicolas Naulevade
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Rescooped by Ulrich Weihler from Lowton's Scoop (it) on Social Media in Education
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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | Marketing Management | Scoop.it

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

- If You’re Investigative…

- If You’re Artistic…

- If You’re Social…

- If You’re Enterprising…

- If You’re Conventional…

- If You’re Realistic…

[read full article http://j.mp/p9Zf1z]


Via Giuseppe Mauriello, Jennifer Lowton
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A brief history of the iPad – Infographic

A brief history of the iPad – Infographic | Marketing Management | Scoop.it

“A brief history of the iPad” snapshots the facts and figures behind the first year of iPad history


Via kcalderw, Jennifer Lowton
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Why Facebook's new Open Graph makes us all part of the web underclass

Why Facebook's new Open Graph makes us all part of the web underclass | Marketing Management | Scoop.it
Adrian Short: If you're not paying for your presence on the web, then you're just a product being used by an organisation bigger than you (RT @guardian: Why Facebook's new Open Graph makes us all part of the web underclass
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50 social media case studies and reports that are well worth reading

50 social media case studies and reports that are well worth reading | Marketing Management | Scoop.it

As social media evolves as sector we are starting to see some great case studies emerge around the world and we wanted to pick 50 of the best and share them here for you to enjoy. We’ve focused in on the big social media areas of Linkedin, Facebook, Twitter, Youtube, mobile and Blogging so as you can drill down in to the area that suits you best. There is a good mixture here of case studies for both smaller businesses and large brands so sit back and start reading and learning from these 50 great social media case studies.


Via Judy O'Connell
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Digital ascends but print still rules catalog business

Digital ascends but print still rules catalog business | Marketing Management | Scoop.it
Marketers in the publishing and catalog industries predict digital will serve a greater role in their campaigns over the next three years, but it will not completely replace print.
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Infographic: Mobile Advertising Click-Through, Battle of the Sexes

Infographic: Mobile Advertising Click-Through, Battle of the Sexes | Marketing Management | Scoop.it

Infographic: Mobile Advertising Click-Through, Battle of the Sexes

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