[Hmmm, storytelling and exploitation in the same article. Have they been talking with Christian Salmon?]
Lastly, we are wired for storytelling. Researchers asked subjects to look at an animated drawing of a box that had one circle and two triangles floating out of it. They were asked to explain what they saw. Only a single respondent replied that they saw floating shapes. Every other respondent told a story complete with metaphors, characters, plotlines. Evolutionary psychologists explain that we need stories because that is how we define people and also how we define ourselves. The Wall Street Journal is acclaimed for one of the most powerful direct response ads in ad history.
Via Gregg Morris