Media Management
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Media Management
Media Management in Dynamic Markets
Curated by Ulrich Weihler
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Die UEFA EURO 2016 live auf Ihrem Smartphone

Die UEFA EURO 2016 live auf Ihrem Smartphone | Media Management | Scoop.it
Die App ist im App Store und bei Google Play zum Download bereit.
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Gesellschafts- und Kommunikations­wissenschaften - Universität Luzern

Gesellschafts- und Kommunikations­wissenschaften - Universität Luzern | Media Management | Scoop.it
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Das hat er schön gesagt, Kann man dann gleich eine Ortsbegehung an der Kapellbrücke machen.
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Entwicklung Sinus Milieus

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Mobile Marketing: Schweizer Unternehmen setzen noch zu wenig auf individualisierte Inhalte

Mobile Marketing: Schweizer Unternehmen setzen noch zu wenig auf individualisierte Inhalte | Media Management | Scoop.it
Welche Bedeutung haben mobile Instrumente wie responsive Websites, Apps oder QR-Codes im Marketing von Schweizer Unternehmen? Die Hochschule Luzern und die Universität St.Gallen befragten 129 Betriebe. Die Studie zeigt: Mobile Marketing ist schon weit verbreitet, und die responsive Website ist das wichtigste Instrument. Nachholbedarf besteht jedoch bei der Individualisierung der mobilen Marketingmassnahmen.
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2015 Will See The Rise Of Dark Social | Digitally Approved

2015 Will See The Rise Of Dark Social | Digitally Approved | Media Management | Scoop.it
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It’s the culmination of referrals and sharing of content that
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Why Cross-Device Matching Will Transform the Mobile Advertising Industry | Street Fight

Why Cross-Device Matching Will Transform the Mobile Advertising Industry | Street Fight | Media Management | Scoop.it
Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading
Ulrich Weihler's insight:

Companies like Drawbridge,  have built massive databases of user devices that allow advertisers to reach the same user as they move from their laptop to smartphone to tablet.

94 percent of sales occured offline in 2014.  Two types of signals used to measure the lift from a campaign. 1. Actual purchases. Companies like Datalogix access to point of sale data which they can link back to a user cookie. 2, Location-based attribution. Showing an ad to a user on desktop or mobile and then seeing if the user, along with his or her mobile device, walked into a store. Only for short consideration cycles.

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Study reveals the power of love for a brand - mUmBRELLA

Study reveals the power of love for a brand - mUmBRELLA | Media Management | Scoop.it

Emotions included trust, bonding (“It‟s my brand”), resonance (“This fits my self image”), companionship (“This brand is like a companion to me”) and love – in which a deep affection was felt and the consumer would be really upset if they couldn’t buy their favourite brand.

Emotional branding is widely used globally, including McDonald’s long-running ‘I’m loving it’ campaign and Kodak’s attempts to link its brand to nostalgia. But its effectiveness has been unknown until now, Dr Steve Bellman, deputy director of Audience Labs claims.

“Our study shows that when companies tap into consumer’s deeper feelings, the payoffs can be substantial,” he said. “Emotionally attached consumers purchase substantially more than regular customers, which frees companies from having to rely on promotions and discounts to keep them buying the brand.”

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Digital Intelligence: The Backbone of Customer Experience Management

Digital Intelligence: The Backbone of Customer Experience Management | Media Management | Scoop.it
The digital marketing world was all abuzz when Forrester Research made the bold statement that web content management was now part of a larger category they dubbed Customer Experience Management (CXM).

Via Fred Zimny
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Lean-back 2.0: Andrew Rashbass, CEO, The Economist Group keynote presentation - video

Andrew Rashbass, CEO, The Economist Group speaking at the MediaGuardian Changing Media Summit 2012 about lean-back and lean-foreward media and changing business models.

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@google's "What's Trending in Display for Publishers" report tests common display advertising beliefs

Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.

Via Chuck Wilkins
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Mind control: the advent of neuroscience in marketing

Mind control: the advent of neuroscience in marketing | Media Management | Scoop.it

Brands are forever seeking more effective methods to build closer connections with the consumer, boost recognition, build loyalty and sway the purchase decision journey. Marketers have made staggering advances in their ability to analyse and understand what influences consumers, whether this be employing eye-tracking technology or using sophisticated data analytics to monitor real time consumer preferences. Yet, unexpectedly, it is neuroscience that has emerged as one of the biggest breakthroughs in marketing in decades.

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The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Media Management | Scoop.it

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

 

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

 

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

 

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

 

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

 

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.


Via Karen Dietz
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Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
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Pinterest Referral Traffic Statistics | Shareaholic

Pinterest Referral Traffic Statistics | Shareaholic | Media Management | Scoop.it
Pinterest drives more referral traffic than YouTube, LinkedIn and Google Plus combined.
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Wo beginnt Selbstständigkeit? Ein Gedankenexperiment zur „Blockchain“ und zum „Internet-of-Things“

Wo beginnt Selbstständigkeit? Ein Gedankenexperiment zur „Blockchain“ und zum „Internet-of-Things“ | Media Management | Scoop.it
Von Dr. Mathias Bucher Blockchain: Neue IT-Wunderwaffe? Revolution des Internets? Oder doch eher praktisches Instrument lichtscheuer Gestalten, möglichst anonym Geld verschieben zu können? Der Begr…
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Foursquare's Swarm now rewards you for check-ins

Foursquare's Swarm now rewards you for check-ins | Media Management | Scoop.it

"Swarm introduced a new feature Tuesday called Perks, which offers users discounts and other deals at restaurants and businesses in exchange for check-ins.. Foursquare personal interest, Swarm social activities: https://support.foursquare.com/hc/en-us/articles/202630254-Why-are-Foursquare-and-Swarm-separate-apps-

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Top 12 Key Performance Indicators for Maximizing Mobile App Revenue

Top 12 Key Performance Indicators for Maximizing Mobile App Revenue | Media Management | Scoop.it
What Key Performance Indicators (KPIs) should marketers look for in order to gauge performance on mobile?
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People Spend More Time in Mobile Apps Than Watching TV

People Spend More Time in Mobile Apps Than Watching TV | Media Management | Scoop.it
It's official: For the first time ever, people spend more time in mobile apps than they do watching television, says a new report from Flurry Insights.
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Gr8 - The Future Of Technology Isn’t Mobile, It’s Contextual

Gr8 - The Future Of Technology Isn’t Mobile, It’s Contextual | Media Management | Scoop.it
You’re walking home alone on a quiet street. You hear footsteps approaching quickly from behind. It’s nighttime. Your senses scramble to help your brain figure out what to do. You listen for signs of threat or glance backward.

Via Gary Hayes
Ulrich Weihler's insight:

Like the idea not just for the augmentation of the self, but for the possibility to integrate individual coaching functions.

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Gary Hayes's curator insight, August 26, 2013 7:59 PM

Quote "Within a decade, contextual computing will be the dominant paradigm in technology. Even office productivity will move to such a model. By combining a task with broad and relevant sets of data about us and the context in which we live, contextual computing will generate relevant options for us, just as our brains do when we hear footsteps on a lonely street today. Then and only then will we have something more intriguing than the narrow visions of wearable computing that continually surface: We’ll have wearable intelligence."

Ulrich Weihler's comment, September 8, 2013 4:48 AM
The major advantage of this developments are personal coaching functions.
roberto gilli's curator insight, September 13, 2013 4:42 AM

When mobile and wearable technologies mix with smart places and smart objects we can experience a new kind of dialogue. Every dialogue is contextual. "Contextual Tecnhology" is the framework to understand the design and usage of a world of talking things and objects.

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Here's How Brands Can Exploit The Way The Human Brain Is Wired

Here's How Brands Can Exploit The Way The Human Brain Is Wired | Media Management | Scoop.it

[Hmmm, storytelling and exploitation in the same article. Have they been talking with Christian Salmon?]

 

Lastly, we are wired for storytelling. Researchers asked subjects to look at an animated drawing of a box that had one circle and two triangles floating out of it. They were asked to explain what they saw. Only a single respondent replied that they saw floating shapes. Every other respondent told a story complete with metaphors, characters, plotlines. Evolutionary psychologists explain that we need stories because that is how we define people and also how we define ourselves. The Wall Street Journal is acclaimed for one of the most powerful direct response ads in ad history.


Via Gregg Morris
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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | Media Management | Scoop.it

From The Original Article: "Facebook has regained domination for traffic driving over StumbleUpon, in fact, StumbleUpon seems to have dropped off quite dramatically this past year, but despite that fact, it still comes in as the number two traffic driver in social media well ahead of Twitter and edging out both Youtube and Pinterest.

 

With the tremendous buzz that Pinterest has been generating over the past few months and the fact that it was recently recognized that Pinterest drives up to 4x as much retail buying traffic as Facebook, the fact that StumbleUpon still drives more traffic than Pinterest is a big deal.

 

Then you look to YouTube, arguably the world's largest search engine, and it comes inbelow StumbleUpon as well, but just a hair ahead of Pinterest for the third place spot in real traffic driving among the major social media".

 

Read More: http://socialmediatoday.com/reyactive/650306/surprising-results-which-social-media-really-drive-more-traffic


Via Antonino Militello
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Search Engine Marketing vs. Social Media Marketing: The Showdown

Search Engine Marketing vs. Social Media Marketing: The Showdown | Media Management | Scoop.it
When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social.
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The Interactive Media Map: America's Most Influential News Outlets - Forbes

The Interactive Media Map: America's Most Influential News Outlets - Forbes | Media Management | Scoop.it

For Forbes, Bitly has investigated how people consume news by looking at how people in different states differ in their preference for news sites. Through the clicks of millions of people in each state visiting different news sources, Bitly is able to uncover relationships between geography and media.

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The Latest Stats on Twitter

The Latest Stats on Twitter | Media Management | Scoop.it

Posted by Michael Sebastian for PR Daily.

 

This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.

 

What caught my attention:

 

**465 million accounts and growing on Twitter

 

**175 million tweets a day

 

**How do you decide who to follow?

    *Online search

 

    *suggested by friends     - **Build your community, along with great content

   

    *suggested by Twitter

     

    *promotion


Via janlgordon, Martin Sturmer
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Success in a Connected World | Ross Dawson: Futurist, Inspirational Keynote Speaker, Strategy Advisor

Success in a Connected World | Ross Dawson: Futurist, Inspirational Keynote Speaker, Strategy Advisor | Media Management | Scoop.it

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Via janlgordon, Martin Sturmer
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Deborah Verran's comment, February 15, 2012 6:59 AM
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