98.1% (1) of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that maybe we have it all wrong. Maybe the television show is an i
Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in an easy-to-remember way. In this paper, we compare the popular list of seven propaganda techniques (with terms like “glittering generalities” and “bandwagon”) to a less well-known list, the ABC’s of Propaganda Analysis. While the seven propaganda techniques, rooted in ancient rhetoric, have endured as the dominant approach to explore persuasion and propaganda in secondary English education, the ABC’s of Propaganda Analysis, with its focus on the practice of personal reflection and life history analysis, anticipates some of the core concepts and instructional practices of media literacy in the 21st century. Following from this insight, we see evidence of the value of social reflection practices for exploring propaganda in the context of formal and informal learning. Crowdsourcing may help create increased informational clarity for consumers because ambiguous, incomplete, blurry and biased information actually inspires us to have conversations, share ideas, and listen to each other as a means to find truth.
Why shouldn’t the digital literacy industry harness the power of the Internet to create a single website where the “best practices” of digital inclusion nonprofits from around the could be shared by all?
Today's kids need digital skills to be successful in school and beyond. Help them to develop a healthy relationship with technology by teaching them to use it wisely and appropriately for both schoolwork and fun.
The Evens Foundation initiates and supports sustainable projects that contribute to respect for the cultural and social diversity of Europe, in the fields of Sustainable Peacebuilding in Europe, Peace Education, Media Education.
They are on your mobile phones and computer screens, in newspapers and magazines, stretched across billboards and broadcast through radio waves. They are mediated messages, and you are inundated with them every day. With so many viewpoints, it’s hard to separate fact from fiction. To guide your exploration of the media that surround you, the Center for Media Literacy developed these five core concepts: 1. All media messages are constructed. Media texts are built just as surely as buildings and h
As new online and cellular technologies advance, the implications for the traditional textbook model of curricular instruction are profound. The ability to construct, share, collaborate on and publish new instructional materials marks the beginning of a global revolution in curricula development. Research-based media literacy frameworks can be applied to all subjects, and they enable teachers to have confidence that, in employing the frameworks to address academic subjects, themes or projects, students will gain content knowledge. Teaching through media literacy education strategies provides the opportunity to make media literacy central to teaching and learning, since media literacy process skills enable students to become self-directed lifelong learners, capable of addressing any subject. What are characteristics of curricula that use media literacy frameworks? How does such curricula differ from traditionally constructed curricula? And why should administrators and teachers embrace this change? As education is moving from paper-based, face-to-face classwork to technology-enabled curricula that is better, faster and cheaper, educators need new yet proven approaches and curricular resources to delivering effective lessons and outcomes. With media literacy education, this shift is not only possible but also imperative for providing curricula for the globalized classroom.
Over the last 100 years in teaching, how much has changed? Could you take a teacher from 1915 and drop them into a modern classroom? Apart from the strange haircuts and unfamiliar clothes they’d barely notice the difference, because the majority of school is still lecture driven. The teacher stands at the front, disseminating knowledge to the students. Now undertake the same scenario but with a surgeon. Bring a surgeon forward 100 years and it’s a different story. In a modern operating room our time traveller would be overwhelmed with sights and sounds. This is because technology has revolutionised surgery.
This interdisciplinary research network is dedicated to understanding the opportunities and risks for learning afforded by today's changing media ecology, as well as building new learning environments that support effective learning and educational equity.
The study of media and communication has not only proved to be rather an attractive field of inquiry in the humanities and social sciences; it has also been accepted and exploited by other academic fields. Furthermore, its results are also applied in many other fields of activity, starting with political communication and advertising and ending up with media education programmes that have become part of the curriculum in elementary and secondary schools in many countries. With the development of the concept of “media literacy”, media and communication studies now faces a rather urgent task: to organise its knowledge and expertise in order to make them useful and understandable to a wider audience, including specific audiences (for instance children and seniors), to communicate chosen facts, concepts and findings in an acceptable way and, last not least, to restructure the academic activities of media studies to meet the needs of the general public.
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