Media Law

Some good insights here.

Interesting post by Mathew Ingram. It reminds me of a similar observation Mick Jagger made about recorded music. He noted that artists only made money from records from roughly 1970 to 1997: in the 60's and before, mass consumption hadn't developed enough for artists to get enough leverage against their record labels while after 1997, piracy and digital music dramtically change the whole recorded music model.

For all Content Industries including Music, Movies and Media, the anormal situation might therefore not as much be what technology did in the last few years than what it did a century ago.

When it comes to media content, technology improvements have known 2 distinct eras, one of which very recent:

- from the invention of writing until the Web 2.0, progresses have primarily focused on offering greater and greater distribution : the book, the printing press, the rotary printing press, radio, TV and event the Web 1.0 all gave access to a wider audience to a small group of content creators;

- but from the social Web's beginning, we started to talk about user-generated content and everyone could potentially become a publisher: with blogs and social media, content creation and then even content curation itself are being democratized.

So I don't know if I agree with Ingram's point that historically mass media didn't exist (if the Bible isn't mass media, what is?) but we're certainly not coming back to a 1-to-many broadcast model.

Most of what Ingram describes makes good sense: the era of "mass media" as a historical anomaly; the notion that writers in the 18th and 19th centuries who shared their journals or commonplace books were bloggers of sorts. Standage's point of view is a little less intriguing -- that we will get our news from social media, which are the modern taverns and coffeehouses. In my opinion, when large journalistic enterprises are undermined and can no longer afford to pay trained journalists and fact-checkers who generate the content so many bloggers use as food for thought, we will no longer be able to keep up with what's going on in the world -- to our detriment.

Social media, personal as it is, still depends on global companies doing business on a global level. Facebook with its almost 1,000 million users? Twitter? Google? Aren't they in the field to make a profit?

The  real  contents is  KING  on  Network  .

What I might be trying to investigate through inquiry...

Tanks. Show the importance of the strategy and the implementations in LinkedIn, Facebook ... I agree about the accurency of LinkedIn in this matter.

While I agree that video is the way of the future, I also believe that advertising as we know is today will be changing significantly in the very near future.  Consumers want, and deserve, more than messages directed at them.  It's an opportunity for the brands and companies that step up to engage consumers.  Quality multimedia content that is relevant to the viewers and invites further interaction has tremendous potential to build brand reputation.

Video advertising will double every two years - prediction 

Expected news, but interesting timing in concert with the introduction of the "Television Consumer Freedom Act" by Sen. McCain http://lat.ms/10Aoxy1