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10 Innovative Uses of Pinterest

10 Innovative Uses of Pinterest | Media is social | Scoop.it
Among Pinterest's 48 million users, here are 10 that have found innovative ways to use the social platform.
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Social Media Marketing Faux Pas - The Top 7 Blunders of 2012

Social Media Marketing Faux Pas - The Top 7 Blunders of 2012 | Media is social | Scoop.it
One of the most popular ways to get ready for a new year, especially in any kind of niche market, like social media, is to make predictions about what the next year might hold.
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13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships | Media is social | Scoop.it
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.
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Twitter PR

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Defining an Enterprise SEO Strategy

Defining an Enterprise SEO Strategy | Media is social | Scoop.it

One term I hear quite frequently that is often ambiguous is the concept of a search "strategy."

 

Does the word strategy refer to how to execute particular parts of the overall campaign? Or does it refer to the sum of the different parts of the campaign? Or rather does it refer to how we are going to prioritize resources or even prioritize SEO opportunities?

 

Does strategy refer to how we are going to integrate organic search optimization activities with other disciplines like social media, paid search, analytics as well as all other online and offline marketing activities?

 

Depending on who you ask, it means all of the above.

 

So with so much potential confusion around the term SEO strategy, what follows is one basic approach to enterprise SEO campaigns which can really be scaled to any size organization.

 

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