media in sport
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footbonaut, out of this world football

footbonaut, out of this world football | media in sport | Scoop.it
james pitt's insight:

with borussia dortmund achieving status as a super club, fans around the world have begun to wonder what their secret to success is. this is where their amazing invention, the footbonaut comes out to play. the footbonaut is made up of 64 target holes, which light up to indicate to the player which hole to pass the ball into. This training method has improved the way the players act on the pitch. they have become more aware of there surroundings and this could be why they have reached the champions league final.

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Space Age Shirts

Space Age Shirts | media in sport | Scoop.it
james pitt's insight:

Until now, a managers only way of seeing how hard a player was working was to see how red they were in the face. However, american company Under Armour have invented a football shirt that will put an end to lazy centre backs and docile centre forwards.Tthis shirt incorporates a heart rate monitor into the fabric. The monitor will take readings and then feed them back to a central unit. coaching staff can then see who is working hard and who is not. This is a revolutionary new idea which, if it catches on, could change the way coaches and managers go about tactics and substitutions. While assessing how hard a player is working, this shirt has another amazing use. with more and more players suffering from heart defects tragically dying playing football, this shirt could be used as an early warning system. If a coach can see that a players heart rate is irregular they can be taken off immediately and recieve medical help. this could help stop many tragedies which have taken far too many footballers in recent years. 

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Goal line technology

Goal line technology | media in sport | Scoop.it
james pitt's insight:

with the world becoming more and more reliant on technology, football has become a shrewd opposition to the use of technology in sport. many sports now incorporate some kind of technology to determine decisions such as hawk eye in cricket and tennis and photo finishes in athletics. football has now acknowledged the need for technology after numerous high profile contreversial decisions such as englands 'goal' in the world cup 2010. hawk eye will be installed in premier league grounds for the start of the 2013/14 season. this is a huge step towards preventing human mistakes which have frustrated millions of fans, players and managers throughout the years. however some would argue this is part of the beautiful game which should stay the same. goal line technology could just be the start of a technological revolution in football. by introducing hawk eye it changes the role of the referee, no longer will he be making decisions, instead relying on a computer to make decisions for him. referee's may become complacent as they rely on computers to make decisions for them, so when they do need to make a decision, they are not prepared for it.

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Sponsorship

Sponsorship | media in sport | Scoop.it

impact of media on sport

james pitt's insight:

David Beckham is a worldwide icon, not just for football, but also for fashion.  If you have heard of football, you have heard of David Beckham. for this reason, companies are bending over backwards to have their brand affiliated with him.in 2012, david beckham earned £13.3 million from sponsorships. compare this to his playing salary of 5.1million, it appears merely playing football is no longer profitable enough. this has caused players to have to become almost reality stars in order to attract sponsorships. And any misbehaviour will lead to them losing out. just ask tiger woods and lance armstrong. this has made football not just a sport but also a catwalk for the worlds biggest brand to show off their new range of apparel. 

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Naming Rights

Naming Rights | media in sport | Scoop.it
james pitt's insight:

as football clubs look for new ways to increase their income, some are taking extreme measures to do this. newcastle united f.c recently sold off the naming rights of their iconic stadium, st James' Park. The stadium is now known as the Sports Direct Arena. clubs are effectively selling their souls just to make more money. this is changing the way clubs are viewed, no longer as football clubs but marketable businesses. to be succesful as a club it is no longer enough to merely win trophies, they now have to make money at the same time.

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Photo Finishes

Photo Finishes | media in sport | Scoop.it
james pitt's insight:

With sprinters pushing the physical boundaries of their bodies, it is only right that technology keeps up with the times. With many 100m sprint races being won by fractions of milliseconds, the job of deciding the winner is given to a camera. This camera will take a picture of the finish line when a sensor is tripped, indicating that a runner has crossed the line. officials will then use this photo to accurately determine the winner. This technology is vital as without it a definite winner could not be decided and a long process of figurng out who won would ensue. It also rules out human error with equipment such as stopwatches, which if pressed at the wrong time, void the results completely. the use of photo finishes has made athletics a much  fairer sport and without it, the sport would not be nearly as succesful as it is.

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Gender Imbalance of coverage

Gender Imbalance of coverage | media in sport | Scoop.it

impact of media on sport

james pitt's insight:

every week there are hundreds of hours of football on british tv channels. however how many of these hours are womens football. maybe one or two hours. And thats on a good week. many people would argue mens football is simply better, however the Team GB womens football team managed to fill the largest stadium in britain, all 90,000 seats. this game, probably the biggest game of the olympics still would not get broadcasting preference over any premier league game. this lack of viewing time has caused a huge decline in funds available for womens teams and also a lack of knowledge. hence why there are only 8 teams in the top tier of english football. by showing just one or two games a weekend, they could open up a whole new revenue stream for not just the clubs but also broadcasters. 

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Media In Sport- TV Rights

Media In Sport- TV Rights | media in sport | Scoop.it

task 3 impact of media on sport

james pitt's insight:

sport is becoming an ever growing lucrative entertainment source, and because of this the stakes are higher than ever to secure all important tv rights to broadcast the biggest matches. The tv rights for the next two   premier league seasons were sold for a total of 3.08 billion pounds. This makes being in the premier league as a football team more profitable than ever before, and even more desirable for the teams in lower leagues. Becuase of these tv rights, every game played is shown on tv to a certain degree, whether it is as the live game on in the form of highlights. this has been one of the major causes for footbllers to become more than just
sports men but worldwide icons who are watched in every aspect of their lives. I believe tv rights are the main reason for the fact that football is the worlds richest sport. and because of this football has become so commercialised, football clubs are among the richest companies in the world. 

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