Media
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“News and opinions about media industry in Greece”
Curated by Stelios Ioannou
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Created Oct 30, 2011
Created by Stelios I...
Updated May 24
Posts 66
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blogs.hbr.org - May 24, 1:15 AM

Are You Fighting the Future or Adapting To It?

Did you know that an additional 0.1 second in the time it takes a web page to load can lead to a 1% decline in customer activity? Neither did I. But Amazon does.

 

1 Focus on what makes the company unique, and they ensure that this differentiation is what they actually do for customers, not just what they aspire to do.

 

2 Embed the key sources of differentiation in the organization, working with front-line employees to create a set of nonnegotiable principles that embody the strategy and inform every decision.

 

3 Ensure that the organization is agile, that it can adapt quickly to changes in the marketplace.


Via Anne Egros
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stephenslighthouse.com - May 24, 1:10 AM

Comparing Facebook and LinkedIn : 20 compelling reasons to spend less time on facebook and more time on LinkedIn

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.


Via Anita Windisman, ABroaderView, Anne Egros
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mashable.com - May 24, 1:09 AM

The Beginner's Guide to LinkedIn

Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.
Via Anne Egros
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www.youtube.com - April 14, 3:20 AM

Project Glass: One day...

We believe technology should work for you — to be there when you need it and get out of your way when you don't. A team within our Google[x] group started Pr...
Via Jose H. Flores
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henriksenlearning.wordpress.com - March 28, 2:20 AM

Top 10 in 10 Series: Web 2.0 Tools

For the past 8 months, I have been introduced to and have used many Web 2.0 Tools – personally, with my staff and school, and with my students.  I would like to briefly share some of the Web 2.0 tools.


Via Susan Bainbridge
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socialmediatoday.com - March 23, 4:11 AM

3 Ways Instagram Is Promoting Big Brands | Social Media Today

Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati.
Via Jose H. Flores
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frugaldad.com - March 15, 3:46 AM

The Radical Growth of the App Economy #Infographic

One of the biggest values of a smartphone lies in the potential uses you get from apps. 

 

Today, we rely on apps to do just about everything, from keeping us organized to pure entertainment. Millions of downloads later, the app economy is as strong as ever.

 

In a recent studyby TechNet  - http://bit.ly/wyYsiP ; - it was estimated that developing mobile applications accounted for nearly half a million new jobs on the market—a statistic I find absolutely staggering.

 

Highlighting that these seemingly small things can have an enormous impact on the economy.

 

This Infographic by Frugal Dad - http://bit.ly/xcmrx6 - lays out a few more statistics on the developing “app economy,” and also has some helpful tips on what apps can help readers with smartphones save money.

Check out this Infographic here  -  http://bit.ly/Az1zlq ;


Via maxOz, Jose H. Flores
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mashable.com - March 15, 3:44 AM

How to Track Traffic From Pinterest in Google Analytics

How many referrals does Pinterest generate? Are those visits valuable? Try these four ways to measure Pinterest using Google Analytics.
Via Carlos Aquino Dircasa, Jose H. Flores
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www.socialbrite.org - March 10, 3:46 AM

11 ways Facebook Timeline changes your content strategy

Tweet Share This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
Via Jose H. Flores
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www.postadvertising.com - February 28, 1:47 AM

3 Ways the Second Screen is Shaping the Future of Television

The second screen—whether it be your laptop, tablet, or smart phone—is changing the way audiences watch and actually interact with the programs they watch.

 

[A look at The Voice, The Grammy Awards and WGN America.]


Via The Digital Rocking Chair
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www.tribecafilm.com - February 28, 1:45 AM

Using Pinterest For Your Film

"I know, collective groan "yet another social network to keep up with?" Seems like there is a new one born every minute and many of them fail to get off the ground. But here is why Pinterest might be a site you should consider using for your production."


Via The Digital Rocking Chair
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www.rightmixmarketing.com - November 13, 2011 2:09 AM

What is Content Marketing? Interview with Joe Pulizzi

Blog post at : What is Content Marketing?

Via Jose H. Flores
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www.tribecafilminstitute.org - November 13, 2011 1:43 AM

Lina Srivastava Discusses Transmedia Activism

Lina Srivastava works at the intersection of many fields which gives her a really unique take on what cross-platform work can do. She coined the term "transmedia activism" to describe a cross-platform storytelling framework that creates multiple points of entry to raise awareness and influence action.

Via The Digital Rocking Chair
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www.josebaldaia.com - May 24, 1:11 AM

We need creative people to facilitate the understanding of data

"Creativity is driven by Social dynamics.

Creativity is the result of a set of relationships with a strong social dimension and emotional. It is a collaborative environment (and this is where HR can play a significant role), hence the change of focus towards the organizational culture and transformation in design organizations.”

 

“We need an inclusion in this dialogue from artists, from poets, from writers — from ===> people who can bring a human element into this discussion. <====

 

Because I believe that this world of data is going to be transformative to us.”

 

Read more...

 


Via Karen Steffensen, michel verstrepen, Joao Brogueira, Gust MEES, Anne Egros
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www.fastcoexist.com - May 24, 1:10 AM

3 Lessons for Designing the Best Social Enterprises

What works, and what doesn’t, when it comes to designing for nonprofits.

 

+ Understand the Community You’re Serving.

+ Make a Measurable Impact

+ Work With the Right People


Via Len Netti, Fred JG Zimny, Anne Egros
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www.inc.com - May 24, 1:09 AM

Sell More By Not Selling At All

Five ways to forge relationships--and close more deals--directly with CEOs.
Via Pascale Hall
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www.cio.com.au - April 14, 3:19 AM

In Pictures: Top 15 augmented reality apps for iPhone and iPad

Lusting after Google's glasses?Here are 15 augmented reality apps you can get now...
Via Jose H. Flores
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mentionmapp.com - March 24, 1:05 AM

Mentionmapp - A Twitter Visualization

Explore your Twitter network! Discover relevant users to follow and find out who and what people are talking about.
Via Peter Lakeman, Jose H. Flores
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mashable.com - March 15, 3:46 AM

Everything Your Employees Need to Know About Social Media [INFOGRAPHIC]

This infographic explains how to train your employees to best represent your brand in social media.
Via Khaled El Ahmad, Jose H. Flores
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blog.mattlanger.com - March 15, 3:45 AM

Stop Calling it Curation

"Imagine, if you will, a world in which Richard Seaver or Robert Gottlieb had stomped their feet and huffed and puffed every time John Leonard forgot to give them their proper “↬”. Or rather, as I joked on Twitter over the weekend about the new “Curator’s Code,” if Goethe had lived long enough to chide Mann for writing about Faust and giving a “ᔥ” to Marlowe but forgetting to give a “↬” to Goethe."

 

This rant by Matt Langer is very interesting to read. Whether you agree with him or not.

 

Maria Popova introduced the Curator Code last week, right before SxSWi where she participated in a very exciting panel. While some have immediately felt it was a great idea, it's interesting to look at the reactions of others.

 

Is the curator code redundant with the Web's fundamentals such as the hyperlink? Does it add complexity for readers? Will it make sense if only a minority use it? 

 

Those are good questions to consider.


Via gdecugis, Jose H. Flores
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www.contentmarketinginstitute.com - March 11, 3:57 AM

4 Tips for Creating a Consistent Transmedia Content Strategy

A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact.

...


In getting started:

Establish content strategy as a practice and discipline in your organizationConnect your content efforts to existing brand and/or marketing goalsIdentify, analyze, and prioritizeMake content findable, distributable, and extendable
Via The Digital Rocking Chair
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pinpuff.com - March 10, 3:37 AM

Pinpuff - Calculate Pinfluence Score and Pin Worth

What is your influence and popularity on Pinterest? What is your each pin worth? Calculate it now with Pinpuff.
Via Jose H. Flores
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silverstringmedia.com - February 28, 1:46 AM

A Shift in [Transmedia] Paradigm

Lucas J.W. Johnson muses on the definition of Transmedia: "But to me what makes transmedia exciting is the community, this group of people from around the world sharing ideas about awesome ways to tell stories, and awesome ways for an audience to experience stories."

 

[This is a short read but a recommended one ... Lucas' thoughts on transmedia 'strike a chord'.]


Via The Digital Rocking Chair
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www.hostway.com - February 20, 12:58 AM

Ten Keys to Building a Regular Blog Readership

If done right, a blog is the perfect place to learn interesting things in an entertaining way. Read on for 10 tips on writing a blog that people will want to read regularly.
Via Susan Bainbridge
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November 13, 2011 1:59 AM
Expectations
Expectations | Media | Scoop.it

Expectations about various technologies in the upcoming years.

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