How to Guide Your Customer’s Journey Through 6 Points of Content | Content Marketing Institute | Media Head | Scoop.it
Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there.

 

Most important take away from this article: Many brands understand the core concept of content but overlook the guidance. Make sure that each chapter guides your audience to the next one. If they’re reading an eBook you wrote, what should they do afterward?


Via Pim van Wetten