30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change http://t.co/pYfxO3Kn... 
I would love to try and help a very traditional publisher become a modern brand. 
By Ann Smarty
Social media analytics and tracking can be very time-consuming and expensive. That’s why many social media marketers and power users are in constant search of free, efficient alternatives.
Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics.
They are free, highly customizable and extremely easy to use.
Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). Via maxOz 
This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
Step 1: Topic selection
The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.
Read more: http://bit.ly/xiREwj Via Martin Gysler 
Wall Street JournalApple reportedly discussing its 'vision for the future of TV' with media execsEngadgetGetting media and telecommunications companies to play ball with any solution will be the key (just ask CBS why it turned down Apple once before)... 
Far from killing off the book, the digital age is proving a boon to innovative publishers and authors, many of whom are using new technology to breathe life back into old ideas, writes William Skidelsky (21st-century publishing builds on a healthy... 
Web Design Resources & Inspiration (Why Google Could Win The Social Media Race: A popular Graphic and Web Design site where you can expect to see a ...)... 
The right message served to the right person at the right time has tremendous value for local businesses, and while many of the ads we’re seeing today are limited to vouchers and special offers that are exchanged for check-ins and tweet-outs, we’re not a million years away from fully-fledged, Minority Report-style personalized marketing. And if that means an extra 25 percent off at your favourite store, who amongst us is really going to object? Via Gary Hayes 
Twitter has just announced a major platform design overhaul, simplifying elements and insuring consistency across twitter.com, TweetDeck, and mobile apps. A GOOD Transparency.(Awesome infographic about news http://t.co/GKPOhFYh...)... 
Building on the Social Web
A few months ago, I embarked in a project which has become more and more engaging and exciting as the weeks progress. With my partner Erik Lumer, we have been working hard in the development and distribution of a product called CircleMe, which Saul quickly spotted on his radar just less than a month from our public release, on October 4th, 2011. Our vision with CircleMe is to create an online environment where users can take advantage of technology and the social web to enjoy more their passions and interests in life (i.e., their “likes”).
Social Graph Power
The way we want to achieve this is by asking users to “connect” to the things and topics they love, and then CircleMe will leverage clever algorithms along with the power of the social graph to surface relevant content and new items tailored to each user. To get there, we need to move gradually. The first step has been to create an engaging environment where users can easily express all their ‘likes’ and discover (in a serendipic way) new things of potential interest. Then, as activity increases, we will have enough data to reach the goal to surface relevant content in a timely fashion for any interested user... Via Martin Gysler 
I’ll be the first to tell you agency-based content marketing is old news. |
There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites i... Via Sam Wee 
If you are into Internet marketing, then you will know the significance of information gathering especially if you are just starting out spending time, funds and resources in social media. This phase of social media marketing is quite crucial and it’s time to have a look at some attention-grabbing facts for a peak behind the social media curtains. Via Secunoid 
Great outline of how to conduct a social media strategy from Jim Tobin at Ignite social media Via david wesson 
Take your business to the next level in your clients’ minds through storytelling.
I really like the list of uses for stories in business, and I also like the author's list of necessary storytelling skills to build that you don't often find like: Adaptation Incorporation Contemplation Interpretation
The author also includes advice for following Christopher Vogler's story structure (based on fairy tales) and Carol Pearson's advertising archetypes. While Vogler's and Pearson's works are great, they are not the easiest concepts/material to work with in business storytelling when you are just getting started.
But go grab his other great article on Metaphors: http://www.entrepreneurmag.co.za/advice/growing-a-business/innovation/creativity-in-business/
Enjoy these quick reads. Via Karen Dietz 
Robin Good: If you are curating a specific topic you may find yourself often wading through tons of useless content and wondering where you can find some good stuff.
One option is to start using some good news discovery tools which can greatly help you filter out some of the useless spammy content that fills in most unfiltered searches and feed streams.
Here is my mindmap on news discovery tools which can help you in finding your best crop of interesting stories on the specific topic you are interested in.
It contains over 30 news discovery tools and services all with a direct link.
Direct map link: http://bit.ly/newscurationtools
(Thanks also to Beth Kanter for featuring me and this list in her recent live presentation in NY - find out more in her curated report here: http://storify.com/kanter/what-can-nonprofits-learn-about-content-curation-f ) Via Robin Good 
Are businesses prepared for the risks involved in social media? According to new research by Grant Thornton, nearly half (48%) of the senior financial e... (RT @hanyaHPuntukku 76% perusahaan pd umumnya tdk memiliki kebijakan #socialmedia yg jelas. 
Here at Mashable, we're always looking out for you (in a non-Big Brother way) so if your iOS 5 upgrade left you with a dead battery, you may have missed a feature or two. Via Cyndee Haydon www.SandbarsToSunsets.com 
Every week there are thousands of stories about social media and technology and with all that information out there it can be hard to find all the bes (25 Unmissable Social Media Articles From The Last 7 Days To Read This Weekend ![B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] | media futures | Scoop.it](http://img.scoop.it/u367EfFHvvbfANMKBWxDljl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Via david wesson 
Thursday, Google finally launched its long-rumored magazine-style publishing platform for tablets and smartphones. It's called Currents, and... 
... Media Trend. NEWS – Trends in Global Media Industry ... MRS: What may be more likely is that the WaPo will be the headquarters for all the news from Congress and all the other newspaper operations may depend on it for content. 
Standing for journalism, strengthening democracy | Journalism training, media news & how to's (RT @Poynter: Have you seen the new Flipboard app for the iPhone? 
Learn the answers to 31 social media questions you were too embarrassed to ask. |
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