PR examples
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PR examples
Examples of good and bad public relations gleaned from the web and news pages.
Curated by Laura Shutiak
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Enbridge brand can be repaired, say analysts

Enbridge brand can be repaired, say analysts | PR examples | Scoop.it
Enbridge Inc. made a mounting public relations disaster worse this week by not immediately accepting blame in its official statement issued after an outspoken American regulator compared one of Canada's energy giants to the "Keystone Cops" due to...
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Scientists rally on Parliament Hill to mourn 'Death of evidence' - Politics - CBC News

Scientists rally on Parliament Hill to mourn 'Death of evidence' - Politics - CBC News | PR examples | Scoop.it
Scientists invoking an image of the Grim Reaper will take to Parliament Hill today to protest against federal cuts to everything from the long-form census to closure of the polar research station in Nunavut.
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Research In Motion does a superb job of communications with latest Q&A post with The Globe and Mail | CrackBerry.com

Research In Motion does a superb job of communications with latest Q&A post with The Globe and Mail | CrackBerry.com | PR examples | Scoop.it
How Earlier this week I expressed some frustrations with how RIM's executive team was communicating during its media blitz and offered some constructive criticism.
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Banksters

Banksters | PR examples | Scoop.it
“SINCE we have not more power of knowing the future than any other men, we have made many mistakes (who has not during the past five years?
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Has Barclays gone over its PR overdraft with poorly handled crisis communications?

Has Barclays gone over its PR overdraft with poorly handled crisis communications? | PR examples | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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RIM will ‘empower people like never before:’ Heins

RIM will ‘empower people like never before:’ Heins | PR examples | Scoop.it
Chief of the embattled BlackBerry maker answers critics who are writing the company off...
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The 5 worst media disasters from June | Articles | Home

The 5 worst media disasters from June | Articles | Home | PR examples | Scoop.it
From shoddy reporting to President Obama’s ‘the private sector is doing’ statement, these are the bizarre, rude, and cringe-worthy moments from last month.
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The Steve Jobs Pivot

The Steve Jobs Pivot | PR examples | Scoop.it
After Steve Jobs was exiled from Apple, he learned a valuable lesson. He learned how to pivot. The 9th in our series.
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Cartoonist says Enbridge spoof pulled under pressure - British Columbia - CBC News

Cartoonist says Enbridge spoof pulled under pressure - British Columbia - CBC News | PR examples | Scoop.it
A veteran Vancouver political cartoonist says his newspaper has backed down in a fight with Enbridge Inc., over a spoof he created of one of the energy giant's advertisements.
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Food Bank press releases, two differing approaches

Food Bank press releases, two differing approaches | PR examples | Scoop.it
The following news releases were both received on June 15. We found them to be of interest.
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Elliot Lake Mall Collapse: Rescues should never be called off until everything has been tried | Full Comment | National Post

Elliot Lake Mall Collapse: Rescues should never be called off until everything has been tried | Full Comment | National Post | PR examples | Scoop.it
It is possible that a survivor could still be alive, laying injured inside the ruined mall, desperately waiting for help to arrive. It seems unfathomable to give up and condemn this individual to a slow death from injuries or thirst.
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Meet Min Reyes, Canada’s top political tweeter

Meet Min Reyes, Canada’s top political tweeter | PR examples | Scoop.it
Blogger turns to social media to influence the political conversation.
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Talk May Not Be Cheap for BlackBerry :: PR News

Talk May Not Be Cheap for BlackBerry :: PR News | PR examples | Scoop.it
With its latest phone now delayed until next year, RIM may be in legal trouble after its CEO failed to deliver on promises.
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Enbridge staff ignored warnings in Kalamazoo River spill - Edmonton - CBC News

Enbridge staff ignored warnings in Kalamazoo River spill - Edmonton - CBC News | PR examples | Scoop.it
Enbridge pipeline controllers in Edmonton ignored repeated leak warnings for 17 hours before shutting down a pipeline that poured 20,000 barrels of oil into the Kalamazoo River in Michigan in July 2010, says a report from the U.
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Your RIM questions answered: CEO Thorsten Heins responds

Your RIM questions answered: CEO Thorsten Heins responds | PR examples | Scoop.it
‘No one wanted BlackBerry 10 in customers’ hands this year more than I did,’ the company’s new leader tells The Globe...
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Tim Hortons to offer free wireless internet - Ottawa - CBC News

Tim Hortons to offer free wireless internet - Ottawa - CBC News | PR examples | Scoop.it
Tim Hortons is joining the ranks of restaurants offering a digital perk to its coffee-mad customers — free wireless internet.
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As RIM struggles, CEO Thorsten Heins reaches out to Canadians

As RIM struggles, CEO Thorsten Heins reaches out to Canadians | PR examples | Scoop.it
Tech giant is working to keep brand equity alive while focusing newly shrunk work force on BlackBerry 10 platform...
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Spraypaint, Scavenger Hunts, and Secrets: The Viral Marketing Campaign for ‘The Amazing Spider-Man’ - PRNewser

Spraypaint, Scavenger Hunts, and Secrets: The Viral Marketing Campaign for ‘The Amazing Spider-Man’ - PRNewser | PR examples | Scoop.it
Spraypaint, Scavenger Hunts, and Secrets: The Viral Marketing Campaign for ‘The Amazing Spider-Man’...
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Etsy is the most-pinned site on Pinterest | Articles | Home

Etsy is the most-pinned site on Pinterest | Articles | Home | PR examples | Scoop.it
With 15 million users across 150 countries, the site’s business model is inspiring hobbyists everywhere to craft their own unique entrepreneurial ventures.
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Staples: Diotte’s botched arena survey highlights problems with populism

Staples: Diotte’s botched arena survey highlights problems with populism | PR examples | Scoop.it
When a politician makes the claim that she or he has discerned the will of the people on a given issue, it’s best to be wary. Consider the case of Coun. Kerry Diotte and his new survey of 1,329 people on the downtown arena.
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Pride-themed Oreo unleashes cookie controversy

Pride-themed Oreo unleashes cookie controversy | PR examples | Scoop.it
A fake cookie with a real social message has unleashed a firestorm. On Monday evening, Kraft Food posted a picture on the U. S. Facebook page devoted to its normally uncontroversial Oreo brand.
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Media Leaders Urge Europe to Streamline National Policies

Media Leaders Urge Europe to Streamline National Policies | PR examples | Scoop.it
The group said the government needed to overhaul regulations for the digital era or risk falling behind in a sector critical for economic growth.
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Watch the animation that Enbridge did not want you to see | rabble.ca

Enbridge animation pulled from Vancouver Sun website after complaints from company

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Marketing - Ireland's Marketing & Media Monthly Magazine - Brand Obama

Marketing - Ireland's Marketing & Media Monthly Magazine - Brand Obama | PR examples | Scoop.it

A political phenomenon, and icon of 21st century brand management.

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