PR examples
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PR examples
Examples of good and bad public relations gleaned from the web and news pages.
Curated by Laura Shutiak
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Critics of climate change are losing their PR battle

Critics of climate change are losing their PR battle | PR examples | Scoop.it
University of Calgary Prof. Barry Cooper wrote a funny piece for the Calgary Herald on Tuesday, in which he humorously derided British Columbians for their opposition toward a pipeline that would carry Alberta bitumen to the B.C.
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Read Wet'Suwet'en First Nation's reply to Enbridge's update on aboriginal engagement

Read Wet'Suwet'en First Nation's reply to Enbridge's update on aboriginal engagement | PR examples | Scoop.it

This is the response from the First Nation band where they explain the cultural norms to Enbridge.

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Feather dust-up highlights Enbridge’s culture clash with first nations

Feather dust-up highlights Enbridge’s culture clash with first nations | PR examples | Scoop.it

This is an amazing story about how relations with key stakeholders can go terribly wrong very easily. It's vital reading for any PR or community relations professional

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Executive Vice President and CFO leaving AHS | News & Events | Alberta Health Services

Alberta Health Services (AHS) Executive Vice-President and Chief Financial Officer (CFO), Allaudin Merali, is leaving AHS, effective immediately.
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Bots Raise Their Heads Again on Facebook

Bots Raise Their Heads Again on Facebook | PR examples | Scoop.it
A start-up company pulls its ads from Facebook after it discovers that robots are far more likely to click on its ads than humans.
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Stomp the Mega Quarry: Ontario farmers fight back | rabble.ca

Stomp the Mega Quarry: Ontario farmers fight back | rabble.ca | PR examples | Scoop.it

Hill and Knowlton "chased away' by activists

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The people and social media challenges at the 2012 Olympic Games - The CIPR Conversation

The people and social media challenges at the 2012 Olympic Games - The CIPR Conversation | PR examples | Scoop.it

The IOC sells broadcasting rights to the Olympics, and they don't want to have video on youtube of the games. Can they control this?

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Dictating the terms of the political conversation

Dictating the terms of the political conversation | PR examples | Scoop.it
On the U.S. presidential campaign trail, journalists must have quotes "approved" by political officials. It's not happening here — yet.
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Justin Bieber, Katy Perry's Proactiv ads banned in UK

Justin Bieber, Katy Perry's Proactiv ads banned in UK | PR examples | Scoop.it
Commercials for a skincare brand featuring Katy Perry and Justin Bieber have been banned in the UK by advertising watchdogs.
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Defending the brand in a social media universe

Defending the brand in a social media universe | PR examples | Scoop.it
As Labatt's recent public misstep proved, there are better ways to handle a crisis than to try to ignore it...
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College replaces student council, evicts CSRC - The North Bay Nugget - Ontario, CA

Conflict between Canadore College and its student government has led to a major shakeup.
The college announced this week it is replacing the...
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My adventures in Journatic's new media landscape of outsourced hyperlocal news

My adventures in Journatic's new media landscape of outsourced hyperlocal news | PR examples | Scoop.it
Ryan Smith: I went public about my experience at Journatic because people should know how their local newspapers are being hollowed out...
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Latest Word on the Campaign Trail? I Take It Back

Latest Word on the Campaign Trail? I Take It Back | PR examples | Scoop.it
Faced with an unforgiving, gaffe-obsessed media culture, politicians and their advisers are routinely demanding that reporters allow them final editing power over any quotations that appear in print.
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Mountain Dew Naming Campaign Melts Down After Online Hijacking

Mountain Dew Naming Campaign Melts Down After Online Hijacking | PR examples | Scoop.it
A note to all you poor souls designing crowd-sourced marketing campaigns for large corporations: 4chan exists -- so please be careful.
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Read Enbridge Northern Gateway's update on aboriginal engagement

Read Enbridge Northern Gateway's update on aboriginal engagement | PR examples | Scoop.it

This is a great example of the report coming from the company directly. Must be read in concert with the First Nations response.

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"Outraged" over spending | Columnists | Opinion | Calgary Sun

"Outraged" over spending | Columnists | Opinion | Calgary Sun | PR examples | Scoop.it

Scathing Rick Bell column about the entire Merali affair: The guy says he’s outraged, says he’ll get to the bottom of the mess.

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Senior AHS official spent thousands on high-end restaurants - Edmonton - CBC News

Senior AHS official spent thousands on high-end restaurants - Edmonton - CBC News | PR examples | Scoop.it

News story that got two sr execs fired: A senior executive was fired from Alberta Health Services, just hours before CBC was to air a story about how he spent tens of thousands of dollars on lavish meals at high-end restaurants, bottles of wine, even a phone for his Mercedes Benz car.

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Can Twitter save itself from the 'ugly precedent' it set by siding with NBC? (Wired UK)

Can Twitter save itself from the 'ugly precedent' it set by siding with NBC? (Wired UK) | PR examples | Scoop.it
The British journalist who has had his Twitter account suspended, purportedly for publishing an NBC executive's email address, has called the social networking site's actions "an ugly precedent".
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How social media transformed a Canadian city | Articles | Main

How social media transformed a Canadian city | Articles | Main | PR examples | Scoop.it
In three years, Regina, the capital of the province of Saskatchewan, has built the largest Facebook following of any city in the country and its Twitter account ranks in the top five. Find out how.
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10 brands with creative Twitter bios | Articles | Home

10 brands with creative Twitter bios | Articles | Home | PR examples | Scoop.it
So few companies show their personality in their Twitter bios. We found 10 that do. Come, be inspired.
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Clark toughens stance on pipeline project

Clark toughens stance on pipeline project | PR examples | Scoop.it
Premier Christy Clark toughened her stance Friday on the Northern Gateway oil pipeline, saying the controversial proposal poses too much environ-mental risk for British Columbia while not offering enough economic benefits.
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When PR failures go viral: lessons to be learned

When PR failures go viral: lessons to be learned | PR examples | Scoop.it
Public relations professionals hit a home run when they can light up online communities -- except when brands make a mistake...
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Facebook ‘likes’ spark political scandal in Canada | Articles | Home

Facebook ‘likes’ spark political scandal in Canada | Articles | Home | PR examples | Scoop.it
A candidate in Quebec is taking flak for allegedly buying Facebook fans, highlighting how little the politicians in this Canadian province know about social media, according to the author.
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Submitting quotes for review: Bad for journalism, bad for PR | Articles | Home

Submitting quotes for review: Bad for journalism, bad for PR | Articles | Home | PR examples | Scoop.it
The author, a media trainer, says the increasingly common practice of political reporters submitting quotes for review is journalistic malpractice, and bad for the PR business as well.
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Ring of Fire: Politics & intrigue | News | Sudbury Star

Ring of Fire: Politics & intrigue | News | Sudbury Star | PR examples | Scoop.it

Great background and details about the most important mining development in Canadian history.

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