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PR examples
Examples of good and bad public relations gleaned from the web and news pages.
Curated by Laura Shutiak
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The Great American Bacon Barter

The Great American Bacon Barter | PR examples | Scoop.it
I need your help. I'm driving from NY to LA with no cash and no cards--just a trailer full of Butcher Thick Cut Bacon to barter with you for food, lodging, and everything else I need. It's all to find out if America loves this bacon as much as money!
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Sport Chek says sorry for Calgary ads likened to graffiti

Sport Chek says sorry for Calgary ads likened to graffiti | PR examples | Scoop.it
The company that operates Sport Chek is apologizing after advertisements for the sporting goods store were stenciled onto Calgary bike paths last week without permission from the city.
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Top 10 Small Business Facebook Pages: 2012 Winners!

Top 10 Small Business Facebook Pages: 2012 Winners! | PR examples | Scoop.it
Small Business Facebook Pages: Here are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2012.
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When Gary met Donald, a script all too familiar

When Gary met Donald, a script all too familiar | PR examples | Scoop.it
Labour talks between NHL, NHLPA proceeding like a romantic comedy we’ve all seen before...
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Celebrities will never be Edmonton’s cheerleaders - MasterMaq's Blog

Celebrities will never be Edmonton’s cheerleaders - MasterMaq's Blog | PR examples | Scoop.it
There's no such thing as bad publicity - isn't that how the saying goes?
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Public school board pays more to get message out

Public school board pays more to get message out | PR examples | Scoop.it
The city’s public school board is hiring a pair of media relations managers as part of what it says is a renewed and slimmed-down effort to improve perception and confidence in the $1.2-billion-a-year organization.
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Canadian Olympic Committee takes gold in social media

Canadian Olympic Committee takes gold in social media | PR examples | Scoop.it
The COC’s focus on social media, through its ‘Give Your Everything’ campaign, really struck a chord with Canadians...
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Verdict in Apple-Samsung Trial May Echo Through Tech Industry

Verdict in Apple-Samsung Trial May Echo Through Tech Industry | PR examples | Scoop.it
If Apple prevails in its legal dogfight over patents, experts believe its rivals will have a stronger incentive to distinguish their smartphone and tablet products with distinctive features and designs.
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Image of Asian-looking woman removed from new $100 bills after complaints

Image of Asian-looking woman removed from new $100 bills after complaints | PR examples | Scoop.it
The Bank of Canada purged the image of an Asian-looking woman from its new $100 banknotes after focus groups raised questions about her ethnicity.
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Ogopogo (TheOgopogo) on Twitter

Ogopogo (TheOgopogo) on Twitter | PR examples | Scoop.it

Check out this feed by the Ogopogo: Even if you have never been to Kelowna, or seen the Okanagan, it's a fun feed to follow.

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Activists misleading the public? - Northern Gateway

Activists misleading the public? - Northern Gateway | PR examples | Scoop.it
Activists misleading the public? - The Enbridge Northern Gateway Project involves a new twin pipeline system running from near Edmonton, Alberta, to a new marine terminal in Kitimat, British Columbia to export petroleum and import condensate.
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Enbridge stirs up controversy with depiction of waterway without islands

Enbridge stirs up controversy with depiction of waterway without islands | PR examples | Scoop.it
About 1,000 square kilometres of islands have disappeared from Douglas Channel in an animated depiction of Enbridge Inc.'s proposed Northern Gateway pipeline and tanker route.
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Enbridge CEO says environmental groups have taken control of pipeline debate

Enbridge CEO says environmental groups have taken control of pipeline debate | PR examples | Scoop.it
Environmental groups opposed to the Northern Gateway pipeline have seized control of the public debate, Enbridge Inc. CEO Patrick Daniel told a radio audience Monday.
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GoDaddy hacked by Anonymous? Not likely.

GoDaddy hacked by Anonymous? Not likely. | PR examples | Scoop.it
How an improbable hack got some awkward media coverage...
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50 ways to use Twitter more effectively | Articles | Home

50 ways to use Twitter more effectively | Articles | Home | PR examples | Scoop.it
This comprehensive guide explains various features of Twitter, as well as the must-have apps, tips for better tweeting, and more.
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3 rookie misconceptions about PR—shattered | Articles | Home

3 rookie misconceptions about PR—shattered | Articles | Home | PR examples | Scoop.it
The author had one impression of public relations. Then she spent four months as an intern at a PR agency and everything changed.
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Samsung Sends Loyal Canadian Fan a Customized Galaxy S III with Epic Dragon - Techvibes.com

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Bic pens 'for her' provoke online ridicule

Bic pens 'for her' provoke online ridicule | PR examples | Scoop.it
Writing with a pen is hard! At least, the makers of Bic pens seem to think it is for women, which may be why they recently launched a line of pens targeted at women. But the products are earning them nothing but ridicule on the Internet.
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Microsoft rebrands: First new logo in 25 years

Microsoft rebrands: First new logo in 25 years | PR examples | Scoop.it
New corporate logo and typeface just in time for fall launch of Windows 8...
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Carney apologizes for 'Asian' banknote controversy

Carney apologizes for 'Asian' banknote controversy | PR examples | Scoop.it
Bank of Canada Governor says the bank’s handling of this issue ‘did not meet the standards Canadians justifiably expect of us’...
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What does your typeface say about you? | Articles | Home

What does your typeface say about you? | Articles | Home | PR examples | Scoop.it
A world of choices, from Bauhaus to Vivaldi. Does yours match your personality?
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Johnson & Johnson to Remove Questionable Chemicals in Products

Johnson & Johnson to Remove Questionable Chemicals in Products | PR examples | Scoop.it
The announcement extended the company’s program to remove certain ingredients from baby products to include adult products.
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Meet Anthony

This is Anthony, a 24-year-old autistic guy starting his own for-profit delivery business! www.anthonyatyourservice.com You can place you orders with his ass...
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BC woman files complaint against Enbridge for misleading promotional videos

BC woman files complaint against Enbridge for misleading promotional videos | PR examples | Scoop.it
A BC woman filed two complaints against Enbridge Inc. for Northern Gateway promo videos, which erased more than 1000 sq km of islands along the proposed Northern Gateway tanker route.
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Vermont tourism hands Twitter account over to the public | Articles | Main

Vermont tourism hands Twitter account over to the public | Articles | Main | PR examples | Scoop.it
The Green Mountain State wins a flood of positive media mentions. Its secret: Vet your volunteers.
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