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PR examples
Examples of good and bad public relations gleaned from the web and news pages.
Curated by Laura Shutiak
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How to Identify an Online Community for Your Business

How to Identify an Online Community for Your Business | PR examples | Scoop.it
When you’re getting started with building a community around your business, you aren’t really starting from nothing.
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Nike's unfortunate Oscar Pistorius ad illustrates the perils of sponsoring sportsmen

Nike's unfortunate Oscar Pistorius ad illustrates the perils of sponsoring sportsmen | PR examples | Scoop.it
On 14th February - Valentines’s Day - it was announced that Oscar Pistorius was arrested and charged with the shooting and murder of his...
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Can Tesla CEO Elon Musk win his PR battle against the NY Times? | Articles | Home

Can Tesla CEO Elon Musk win his PR battle against the NY Times? | Articles | Home | PR examples | Scoop.it
The Times published a critical review of the all-electric Tesla car. Musk has fired back, provoking a response from the Times .
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The Content Revolution: Why All Marketers Must Become Journalists - Forbes

The Content Revolution: Why All Marketers Must Become Journalists - Forbes | PR examples | Scoop.it
Ann Handley says marketers should be more like journalists.
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City of Vaughan Twitter account has profane snowstorm tweet | Toronto Star

City of Vaughan Twitter account has profane snowstorm tweet | Toronto Star | PR examples | Scoop.it
The City of Vaughan has suspended its Twitter account after a profane snowstorm rant appeared on it Friday morning.
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How many groups does it take to craft a tweet from a government body? Eight

How many groups does it take to craft a tweet from a government body? Eight | PR examples | Scoop.it
Promise of a new era of participatory democracy runs into an engrained culture of bureaucracy
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Jenny McCarthy Ottawa cancer fundraiser cancelled

Jenny McCarthy Ottawa cancer fundraiser cancelled | PR examples | Scoop.it
The Ottawa Regional Cancer Foundation has axed plans to bring Jenny McCarthy to its Bust A Move charity fundraiser next month after a storm of protest against the actress and author known for promoting the belief that there is a link between...
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10 Ways to Find Inspiration for Writing

10 Ways to Find Inspiration for Writing | PR examples | Scoop.it
Be inspired! Read this source of new ideas for your website.
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Carley Kozoriz's curator insight, February 3, 2013 2:57 PM

I found this very helpful with my writing, I definatly need some inspiration now and then. 

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‘South Park’ Creators Fortify Their Content Empire

‘South Park’ Creators Fortify Their Content Empire | PR examples | Scoop.it
Matt Stone and Trey Parker embrace a key lesson: if you tell stories people want to hear, the audience will find you.
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Lance Armstrong Lacks Even a Hint of Remorse on Oprah

Lance Armstrong Lacks Even a Hint of Remorse on Oprah | PR examples | Scoop.it
Oprah Winfrey is the queen of the celebrity confessional. But Lance Armstrong's appearance on Oprah only made matters worse for the disgraced cyclist.
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Ahmed Al-Khabaz expelled from Dawson College after finding security flaw | Canada | News | National Post

Ahmed Al-Khabaz expelled from Dawson College after finding security flaw | Canada | News | National Post | PR examples | Scoop.it
A student has been expelled from Dawson College after he discovered and reported a flaw in the computer system used by most Quebec CEGEPs
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Is Nobody Sharing Your Content? Find a Quick Fix | Social Media Today

share With social signals playing a bigger part in SEO than ever before, getting more links to your content via Twitter, LinkedIn and Facebook is important.
Laura Shutiak's insight:

Getting people to read your blogs . . .

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Brooklyn Quevillon's curator insight, January 17, 2013 1:52 PM

how to get people to read your blogs, week after week.

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5 lessons for brands from the Burger King Twitter hack | Articles | Home

5 lessons for brands from the Burger King Twitter hack | Articles | Home | PR examples | Scoop.it
The company regained control of its Twitter feed on Monday night after hackers overtook it for hours. Here's what brands need to know.
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Tesla vs. The New York Times: How Range Anxiety Leads to Road (Trip) Rage | Wired Opinion | Wired.com

Tesla vs. The New York Times: How Range Anxiety Leads to Road (Trip) Rage | Wired Opinion | Wired.com | PR examples | Scoop.it
Though Musk threatens to prove “the truth” with vehicle logs, the New York Times stands by its man, and EV enthusiasts continue to argue the effects of freezing temperatures on EV range and other issues — everyone’s missing the real lesson amidst...
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The PR Coach: PR Tips & Social PR Insight

Winning PR tips & insight Welcome to the place that's all about public relations - The PR Coach.
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Making consumers part of the team

Making consumers part of the team | PR examples | Scoop.it
From Starbucks to Frito Lay and Crayola, companies look to their fans for inspiration for products and names
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Applebee's Overnight Social Media Meltdown: A Photo Essay

Applebee's Overnight Social Media Meltdown: A Photo Essay | PR examples | Scoop.it
The firing of Chelsea Welch on account of Alois Bell's comment has brought about the most bewildering move in corporate social media/public relations that I have ever witnessed. Applebee's uses its...
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Pepsi Punks Coke With Fake Look Inside 'Coke Chase' Spot

Pepsi Punks Coke With Fake Look Inside 'Coke Chase' Spot | PR examples | Scoop.it
As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already.
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How did Jenny McCarthy earn a platform at a cancer fundraiser?

How did Jenny McCarthy earn a platform at a cancer fundraiser? | PR examples | Scoop.it
The anti-vaccine crusader has just been dropped from an Ottawa fundraiser. Science-ish asks why she was there in the first place
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Public Editor: Today’s lesson courtesy of The Globe’s grammar gadfly

Public Editor: Today’s lesson courtesy of The Globe’s grammar gadfly | PR examples | Scoop.it
This note was sent to staff. Can you spot the grammatical errors?
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Canadian School Behind Infamous Baby-Snatching Eagle Video Will Use YouTube Ad Profit to Fund Several Scholarships

Canadian School Behind Infamous Baby-Snatching Eagle Video Will Use YouTube Ad Profit to Fund Several Scholarships | PR examples | Scoop.it
The Montreal-based design school where the ultra-viral baby-snatching eagle hoax video was created says it plans to use the money it made from YouTube ads to fund scholarships for "deserving students." The video, created by students at the National...
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Commas, semicolons, and colons—oh, my! | Articles | Main

Commas, semicolons, and colons—oh, my! | Articles | Main | PR examples | Scoop.it
Specifics about how to use these three punctuation marks can be confusing. Here's some help.
Laura Shutiak's insight:

Commas, or lack of, are a common issue in your writing.

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From bullying to relationships: Mapping our online communications | e! Science News

When we typically think of kids who are the victims of school bullying, what comes to mind are isolated youth who do not fit in.
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Archived presentation: Public Relations Knowledge Exam @PRKexam (42:32) | CPRS TORONTO

Archived presentation: Public Relations Knowledge Exam @PRKexam (42:32) | CPRS TORONTO | PR examples | Scoop.it
Laura Shutiak's insight:

This is a new test that has been developed by the CPRS to help quantify and qualify entry level job applicants.

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