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Can Tesla CEO Elon Musk win his PR battle against the NY Times? | Articles | Home

Can Tesla CEO Elon Musk win his PR battle against the NY Times? | Articles | Home | PR examples | Scoop.it
The Times published a critical review of the all-electric Tesla car. Musk has fired back, provoking a response from the Times .
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PR examples
Examples of good and bad public relations gleaned from the web and news pages.
Curated by Laura Shutiak
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The democratic danger of political attack ads | Toronto Star

The democratic danger of political attack ads | Toronto Star | PR examples | Scoop.it
If negative advertising is so effective, maybe politicians should ask themselves why other big advertisers don’t employ the same tactics.
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William Black's curator insight, January 23, 4:17 PM

It is onlay a matter of time til we copy the American style.

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RBC replaces Canadian staff with foreign workers - British Columbia - CBC News

RBC replaces Canadian staff with foreign workers - British Columbia - CBC News | PR examples | Scoop.it
Dozens of employees at Canada's largest bank are losing their jobs to temporary foreign workers, who are in Canada taking over the work in their department.
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Emma Williams's curator insight, April 10, 2013 2:01 PM

It will blow over.  Part of the media cycle.

 

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'RBCgate': Big bank's hard lesson in fumbling PR

'RBCgate': Big bank's hard lesson in fumbling PR | PR examples | Scoop.it
The bank’s entire plan to use foreign workers for its back office functions was a circus from inception to end
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Storify'd: April foolery -- Patrick Brazeau style - Inside Politics

Storify'd: April foolery -- Patrick Brazeau style - Inside Politics | PR examples | Scoop.it
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Google’s Greatest April Fools’ Hoax Ever (Hint: It Wasn’t a Hoax) | TIME.com

Google’s Greatest April Fools’ Hoax Ever (Hint: It Wasn’t a Hoax) | TIME.com | PR examples | Scoop.it
Back in 2004, Google announced a new service that sounded like heavy-handed whimsy. It wasn't
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WestJet, Parks Canada among organizations getting in on Alberta April Fool's fun

WestJet, Parks Canada among organizations getting in on Alberta April Fool's fun | PR examples | Scoop.it
The aroma of tomfoolery was pungent with
Calgarians waking up Monday to a whiff of
whimsy.
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Indian Car Ad Goes Viral, Not in a Good Way

Indian Car Ad Goes Viral, Not in a Good Way | PR examples | Scoop.it
Ford Motor Company was forced to apologize Monday for an ad posted online last week promoting its Indian hatchback with a cartoon showing three bound and gagged women in the rear of a vehicle driven by Silvio Berlusconi, the former Italian prime...
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Public editor: Monday’s front page photo was unacceptable

Public editor: Monday’s front page photo was unacceptable | PR examples | Scoop.it
There were many other photos of 17-year-old figure skater Kaetlyn Osmond and the other victorious Canadian skaters that could have shown their strength and grace
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CommBank CMO Andy Lark: Public relations industry is about to blow it - mUmBRELLA

CommBank CMO Andy Lark: Public relations industry is about to blow it - mUmBRELLA | PR examples | Scoop.it
Lark: Creative agencies still want to spend all the money on TV The chief marketing officer of CommBank has warned the public relations industry that i
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The Globe and Mail’s front page causes a stir

The Globe and Mail’s front page causes a stir | PR examples | Scoop.it
A few eyebrows were raised across the country at the front page of the print edition of The Globe and Mail on Monday which featured 17-year-old figure skater Kaetlyn Osmond of Marystown, Nfld.
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What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes

What You Can Learn From Carnival Cruise Crisis Communications | Melissa Agnes | PR examples | Scoop.it

Melissa Agnes analyzes Carnival Cruise's Crisis Communications on social media. Discover what you should absolutely take away from this case study. Though there are many aspects that I could write about regarding the way Carnival Cruises handled the management of this crisis, I’ve chosen to evaluate and analyze their social media crisis communications (go figure!). The following evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis..?


Via Jeff Domansky, Brooklyn Quevillon
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Jeff Domansky's curator insight, February 19, 2013 10:15 AM

Great analysis and I agree Carnival has done some things right in managing this crisis.

Brooklyn Quevillon's curator insight, February 20, 2013 9:16 AM

 I re scooped this case because it evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis

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Live chat now: Tips for improving your writing on National Grammar Day | Poynter.

Create. Inform. Engage. | Journalism training, media news & how to's
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Assessing the Globe’s paywall numbers | Marketing Magazine

Assessing the Globe’s paywall numbers | Marketing Magazine | PR examples | Scoop.it
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List publishers beware: Wizard of Oz song makes bum-rushing the charts a new activist tactic | Crisis Communication | Blog | Holtz Communications + Technology

List publishers beware: Wizard of Oz song makes bum-rushing the charts a new activist tactic | Crisis Communication | Blog | Holtz Communications + Technology | PR examples | Scoop.it
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Temporary foreign workers are a temporary fix

Temporary foreign workers are a temporary fix | PR examples | Scoop.it
The program is too focused on filling short-term gaps in the labour market, and discourages Canadian firms from taking the steps necessary to be innovative and competitive
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Willfully blind :: Ryerson Review of Journalism :: The Ryerson School of Journalism

Willfully blind :: Ryerson Review of Journalism :: The Ryerson School of Journalism | PR examples | Scoop.it
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A Persistent Problem with Truth | HESA

A Persistent Problem with Truth | HESA | PR examples | Scoop.it
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The Best April Fools' Pranks Of 2013

The Best April Fools' Pranks Of 2013 | PR examples | Scoop.it
It's not just you — more brands are getting in on the April Fools' Day fun than ever before. April 1 used to be that day when you put a whoopie cushion on your teacher's chair or send your coworker a cute cat video, only to have it be a Rick Roll.
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Video: From Lululeather to WestJet's 'furry family,' the best corporate April Fools' ads

Video: From Lululeather to WestJet's 'furry family,' the best corporate April Fools' ads | PR examples | Scoop.it
Canadian companies sought to generate some good-natured brand buzz Monday by releasing their 2013 April Fool's Day ads.
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True Or False: Large Timmies Cups Win More Roll-Up Prizes

True Or False: Large Timmies Cups Win More Roll-Up Prizes | PR examples | Scoop.it
There are stories of pressing national importance, and then there's Tim Hortons' Roll Up The Rim To Win contest, a veritable Canadian preoccupation and one so rife with rumours of conspiracy that it begs for an, ahem, journalistic investigation.
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Converting Search into Navigation

Converting Search into Navigation | PR examples | Scoop.it
Most users are unable to solve even halfway complicated problems with search. Better to redirect their efforts into more supportive user interfaces when possible.
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Content We Love: Travelocity's Photo Adventure

Content We Love: Travelocity's Photo Adventure | PR examples | Scoop.it
There is something special about traveling. New places. New food. Once-in-a-lifetime opportunities that impact you. For me, the beauty is having a camera strapped and ready in my hand. Vacations re...
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Harper government upstaged Parks Canada at presser: documents - Nova Scotia - CBC News

Harper government upstaged Parks Canada at presser: documents - Nova Scotia - CBC News | PR examples | Scoop.it
Internal documents show the prime minister's department micro-managed a media event staged by Parks Canada, trying to erase the venerable agency from a public announcement while promoting the Harper government.
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Surfers near Tofino chased out of water by pod of Orcas | Toronto Star

A group of surfers got to enjoy the thrill of catching the perfect wave in the frothy waters off the beaches near Tofino, B.C., this week.
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Voluntary media — BuzzMachine

Voluntary media — BuzzMachine | PR examples | Scoop.it
Two important but too-unsung women in media -- performer Amanda Palmer and Google ad exec Susan Wojcicki -- met at an idea this week: that media and advert...
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