Ford Motor Company was forced to apologize Monday for an ad posted online last week promoting its Indian hatchback with a cartoon showing three bound and gagged women in the rear of a vehicle driven by Silvio Berlusconi, the former Italian prime...
Melissa Agnes analyzes Carnival Cruise's Crisis Communications on social media. Discover what you should absolutely take away from this case study. Though there are many aspects that I could write about regarding the way Carnival Cruises handled the management of this crisis, I’ve chosen to evaluate and analyze their social media crisis communications (go figure!). The following evaluates both Carnival Cruises Facebook and Twitter crisis communications, from beginning to end of the crisis..?
It's not just you — more brands are getting in on the April Fools' Day fun than ever before. April 1 used to be that day when you put a whoopie cushion on your teacher's chair or send your coworker a cute cat video, only to have it be a Rick Roll.
There are stories of pressing national importance, and then there's Tim Hortons' Roll Up The Rim To Win contest, a veritable Canadian preoccupation and one so rife with rumours of conspiracy that it begs for an, ahem, journalistic investigation.
Internal documents show the prime minister's department micro-managed a media event staged by Parks Canada, trying to erase the venerable agency from a public announcement while promoting the Harper government.