Media Ethics: Kony 2012
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What your brand can learn from Kony 2012

What your brand can learn from Kony 2012 | Media Ethics: Kony 2012 | Scoop.it
Politics and positions aside, Invisible Children's Kony 2012 campaign is being called the ultimate social media campaign. Launched in March, this campaign and video are part of a grass roots effort to raise awareness of ...

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3 Problems With the Viral Film "Kony 2012" | AlterNet

3 Problems With the Viral Film "Kony 2012" | AlterNet | Media Ethics: Kony 2012 | Scoop.it

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The Kony 2012 "Controversy"

The Kony 2012 "Controversy" | Media Ethics: Kony 2012 | Scoop.it
Last week, Invisible Children launched a brilliant video aimed at making Ugandan rebel warlord Joseph Kony "famous" in the interest of capturing him and ending his reign of deranged brutality.

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Lessons Learned from #Kony2012 - New York Times (blog)

Lessons Learned from #Kony2012 - New York Times (blog) | Media Ethics: Kony 2012 | Scoop.it

A pretty good summary of all of the criticism of Invisible Children and the Kony 2012 campaign, including the group's finances, ties to evangelical organizations, and inaccuraccies.

 

This helps consider the filmmaker's breakdown from another perspective--what if certain truths about your organization were made public and your startling initial success morphed into a deep public shame?


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Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’ | Media Ethics: Kony 2012 | Scoop.it
On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious...

 

 

Social Media’s Critical Role in Awareness & Viral Spread

 

Source: Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’ http://www.reelseo.com/young-adults-viral-kony/#ixzz1qu7bXVjD
©2008-2011 ReelSEO.com Online Video Guide


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Kony 2012: what's the real story?

Kony 2012: what's the real story? | Media Ethics: Kony 2012 | Scoop.it

"Six or 10 years ago, this would have been a really effective campaign strategy to get international campaigning. But today, years after Kony has moved away from Uganda, I think campaigning that appeals to these emotions … I'm not sure that's effective for now. The circumstances in the north have changed." - Arthur Larok, Action Aid's director in Uganda and former director of programmes at Uganda National NGO Forum


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The controversy over Kony 2012

The controversy over Kony 2012 | Media Ethics: Kony 2012 | Scoop.it

Journalist Michael Gerson stands behind IC's efforts and rebutes early criticisms.


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KONY 2012, Military Humanitarianism, and the Magic of Occult Economies | Finnström | Africa Spectrum

KONY 2012, Military Humanitarianism, and the Magic of Occult Economies | Finnström | Africa Spectrum | Media Ethics: Kony 2012 | Scoop.it

The global success of the film KONY 2012 by Invisible Chil-dren, Inc., manifests far greater magical powers than those of Joseph Kony and his ruthless Lord’s Resistance Army, which it portrays. The most prominent feature of the Invisible Children lobby is the making and constant remaking of a master narrative that depoliticizes and dehistoricizes a murky reality of globalized war into an essentialized black-and-white story. The magic of such a digestible storyline, with Ugandan rebel leader Joseph Kony as a global poster boy for evil personified, not only plays into the hands of the oppressive Ugandan government but has also become handy for the US armed forces as they seek to increase their presence on the African continent. As the US-led war on terror is renewed and expanded, Invisible Children’s humanitarian slogan, “Stop at nothing”, has proven to be exceptionally selective, manifesting the occult economy of global activism that calls for military interventions.


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Rescooped by Stephanie Biernat from Kony 2012 and Various Counterclaims Against The Viral Video.
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KONY 2012 - WATCH THE FILM

KONY 2012 - WATCH THE FILM | Media Ethics: Kony 2012 | Scoop.it
Joseph Kony is the world’s worst war criminal. KONY 2012 is a 24-minute film that explains everything he’s done and how he can be stopped. This year.

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KONY 2012

To see real time reports on LRA activity in the D.R.Congo, Central African Republic and South Sudan visit: http://www.lracrisistracker.com/ To learn more abo...

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Taking ‘Kony 2012′ Down A Notch

Taking ‘Kony 2012′ Down A Notch | Media Ethics: Kony 2012 | Scoop.it
As we speak, one of the most pervasive and successful human rights based viral campaigns in recent memory is underway. Invisible Children’s ‘Kony 2012‘ campaign has taken Twitter,...

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Invisible Children's Kony 2012 campaign draws mixed reactions

Invisible Children's Kony 2012 campaign draws mixed reactions | Media Ethics: Kony 2012 | Scoop.it
More than 84 million people have viewed the Kony 2012 video, which has been met with both great support and criticism since it was posted on YouTube on March 5. Jason Russell, co-founder of the non- profit organization ...

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Kony Social Video Campaign Fastest Growing in History

Kony Social Video Campaign Fastest Growing in History | Media Ethics: Kony 2012 | Scoop.it
If the goal was the make Joseph Kony famous, they achieved it - it's the fastest growing social video campaign ever.

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Deconstructing the #Kony2012 Social Media Spin: “This Changes Everything” – ChangemakerNetwork :: #SocialGood 2.0

Deconstructing the #Kony2012 Social Media Spin: “This Changes Everything” – ChangemakerNetwork :: #SocialGood 2.0 | Media Ethics: Kony 2012 | Scoop.it

excerpt:

[the hope is that] this blog helps give perspective to this phenomenal media happening, especially as a response to the wild criticisms out there. #Kony2012 will no doubt be studied in the realms of film, marketing, entertainment and nonprofits; regardless of how people see IC or their programmes, it definitely “changes everything”.


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'Kony 2012': Guerrilla Marketing

'Kony 2012': Guerrilla Marketing | Media Ethics: Kony 2012 | Scoop.it
How Invisible Children, a San Diego nonprofit, turned the hunt for African warlord Joseph Kony into a marketing sensation...

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KONY 2012 At UT: Too Late and Ineffective

KONY 2012 At UT: Too Late and Ineffective | Media Ethics: Kony 2012 | Scoop.it
As I walked to class last week I noticed a banner in Plant Hall announcing that there would be an Invisible Children presentation on campus. It was to be held in Reeves Theater on Tuesday, Sept. 18.

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'Kony 2012': Guerrilla Marketing - Businessweek

'Kony 2012': Guerrilla Marketing - Businessweek | Media Ethics: Kony 2012 | Scoop.it
'Kony 2012': Guerrilla MarketingBusinessweekWhen Ben Keesey learned how many people were watching his video, he thought YouTube (GOOG) was broken.

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The Kony 2012 documentary: An avant-garde approach to justice - Part 2

The Kony 2012 documentary: An avant-garde approach to justice - Part 2 | Media Ethics: Kony 2012 | Scoop.it

This paper (part 2) provides an in-depth analysis of the ‘Kony 2012’ video using relevant criteria to judge its adequacy, and presents the recent updates of the “stop at nothing” campaign.


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Rescooped by Stephanie Biernat from Kony 2012 and Various Counterclaims Against The Viral Video.
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What your brand can learn from Kony 2012

What your brand can learn from Kony 2012 | Media Ethics: Kony 2012 | Scoop.it
Politics and positions aside, Invisible Children's Kony 2012 campaign is being called the ultimate social media campaign. Launched in March, this campaign and video are part of a grass roots effort to raise awareness of ...

Via Taylor Tannebaum
more...
No comment yet.
Rescooped by Stephanie Biernat from Kony 2012 and Various Counterclaims Against The Viral Video.
Scoop.it!

Taking ‘Kony 2012′ Down A Notch

Taking ‘Kony 2012′ Down A Notch | Media Ethics: Kony 2012 | Scoop.it
As we speak, one of the most pervasive and successful human rights based viral campaigns in recent memory is underway. Invisible Children’s ‘Kony 2012‘ campaign has taken Twitter,...

Via Taylor Tannebaum
more...
No comment yet.