Metrics, metrics everywhere: How do we measure the impact of journalism? | Média et société |
We need to get beyond counting pageviews and ad impressions and build better ways of judging how our work changes the world around us.


"A major newsroom is publicly asking the question: How do we measure the impact of our work? Not the economic value, but the democratic value."


"[...] the idea of complete neutrality is a blatant contradiction if journalism is important to democracy"


"[...]Most importantly, we need to keep asking: Why are we doing this? Sometimes, as I pass someone on the street, I ask myself if the work I am doing will ever have any effect on their life — and if so, what? It’s impossible to evaluate impact if you don’t know what you want to accomplish."


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