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MediaPost Publications Virtual Play To Determine One MLS All-Star 07/08/2013

MediaPost Publications Virtual Play To Determine One MLS All-Star 07/08/2013 | Media & Entertainment | Scoop.it
Virtual Play To Determine One MLS All-Star - 07/08/2013
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HSN's CEO Turns Dial to Mobile Shopping

HSN's CEO Turns Dial to Mobile Shopping | Media & Entertainment | Scoop.it
HSN CEO Mindy Grossman is making headway in the push to spread shopping content from shows on televisions to interactive offerings on mobile devices.
Mike Rudzki's insight:

(Smartbrief) The Home Shopping Network is is making in roads into new selling channels such as mobile.  In an ever increasing competitive landscape amongst companies like Walmart and their direct rival QVC, it's important that HSN invests into new channels as customers use mobile platforms for buying.  HSN plans to plow $70M into new mobile and web based capital investments.  Contacts included in sales force. or Linkedin: http://www.linkedin.com/in/jvreilly

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Loyalty 360 Interview: Laura Rick of the Miami Dolphins | Loyalty360.org

Loyalty 360 Interview: Laura Rick of the Miami Dolphins | Loyalty360.org | Media & Entertainment | Scoop.it
Rick, who assumed her role with the Dolphins in May 2012, participated in an intriguing interview with Loyalty 360 CEO and Chief Marketing Officer Mark Johnson and shared her thoughts on the Fin Club program, the transient nature of Miami as a...
Mike Rudzki's insight:

(Hootsuite)(Entertainment/Sports): Laura Rick, Dir of member retention for Miami Dolphins, comments on "The Fin Club" Loyaly rewards program.  He considers the Fin Club an online community that allows their fans to become engaged with the Miami Dolphins brand.  Are they currently surveyign these club members?  If so how?  IC candidate. Linkedin Profile:http://www.linkedin.com/pub/laura-rick/5/648/8b7 ;

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Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers - New York Times (blog)

Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers - New York Times (blog) | Media & Entertainment | Scoop.it
New York Times (blog) Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers New York Times (blog) The channel is in the process of shedding its skin again, this time to appeal to viewers age 14 to 17 who have different preferences than...
Mike Rudzki's insight:

A new focus needs new insights.

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Dell called: It wants its server market share back

Dell called: It wants its server market share back | Media & Entertainment | Scoop.it
Dell is plotting to supercharge its server sales as other vendors keep growing. The plan is compelling, but whether it will work on everyone in the market is unclear.
Mike Rudzki's insight:

How is Dell planning on increasing their market share in the server market? VC can help them build a strategy. 

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Steve Swartz Takes Helm at Hearst

Steve Swartz Takes Helm at Hearst | Media & Entertainment | Scoop.it
Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats.
Mike Rudzki's insight:

New CEO at Hearst's print business, disruption may produce other new employees.  

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Daily Deals Propel Older E-Books to Popularity

Daily Deals Propel Older E-Books to Popularity | Media & Entertainment | Scoop.it
Flash sales have taken hold in the book business, helping older books soar from the backlist to the best-seller list.
Mike Rudzki's insight:

Do competitors do something similar?

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New York Red Bulls Bring in R/GA to Boost Profile, Sales

New York Red Bulls Bring in R/GA to Boost Profile, Sales | Media & Entertainment | Scoop.it
When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer.
Mike Rudzki's insight:

New York Red Bulls brings in a new advertising agency to boost profile, and sales.  The new agency, R/GA, has conducted trial and awareness studies to help drive a new marketing strategy for the New York Red Bulls. Do they have an IC? This may help them gain insights from fans which can be used to target new fans.

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Aereo To Launch Its Internet Streaming TV Service In Chicago On September 13 | TechCrunch

Aereo To Launch Its Internet Streaming TV Service In Chicago On September 13 | TechCrunch | Media & Entertainment | Scoop.it
Despite court battles, Aereo is on a roll. The startup just announced its streaming TV service will hit Chicagoland September 13. This comes just a month after the company announced its Atlanta launch details.
Mike Rudzki's insight:

(Ent): Keep a look out for Aereo a startup making strides in the online channel streaming business....

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Ratings Slump Dings Broadcast Sales

Ratings Slump Dings Broadcast Sales | Media & Entertainment | Scoop.it
Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures.
Mike Rudzki's insight:

(Hootsuite): State of the T.V Advertising industry.  

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'Branded Entertainment Has a New Name: Native Advertising'

'Branded Entertainment Has a New Name: Native Advertising' | Media & Entertainment | Scoop.it
Six Questions with Starcom USA's Amanda Richman
Mike Rudzki's insight:

She mentions: Using Big Data & Research to inform an audience with a more effective and susinct message. 

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New York Stock Exchange Joins Content Marketing Push

New York Stock Exchange Joins Content Marketing Push | Media & Entertainment | Scoop.it
The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend.
Mike Rudzki's insight:

NYSE leveraging their brand equity to deliver digital content....

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'Monsters University' Schools Pixar in Prequels

'Monsters University' Schools Pixar in Prequels | Media & Entertainment | Scoop.it
For its new feature film, Monsters University, Disney's Pixar Animation Studios went back to school.
Mike Rudzki's insight:

An example of Pixar conducting research as means to create a more realistic movie. 

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Mike Darnell Steps Down as Fox Reality Capo

Mike Darnell Steps Down as Fox Reality Capo | Media & Entertainment | Scoop.it
Nearly 20 years into a stint that saw him steer an unscripted slate that included the likes of When Animals Attack! and American Idol, Fox president of alternative entertainment Mike Darnell is leaving the network.
Mike Rudzki's insight:

Fox president of alternative ent steps down. 

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