Media & Digital
22 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chantelle Higgin
Scoop.it!

Why it's time to confine media agencies to the dustbin

Why it's time to confine media agencies to the dustbin | Media & Digital | Scoop.it
It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

How To Use Social Media & Blogs For Powerful Call-To-Action Marketing - Marketing Land

How To Use Social Media & Blogs For Powerful Call-To-Action Marketing - Marketing Land | Media & Digital | Scoop.it
Marketing Land
How To Use Social Media & Blogs For Powerful Call-To-Action Marketing
Marketing Land
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Facebook brings autoplay video ads to the UK - Marketing Week

Facebook brings autoplay video ads to the UK - Marketing Week | Media & Digital | Scoop.it
Marketing Week Facebook brings autoplay video ads to the UK Marketing Week Users in the UK could see Premium Video ads appearing in their feeds as early as June, but as all videos must go through quality control via preferred marketing developer...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

The 4 Most Interesting Features in Google Shopping Campaigns

The 4 Most Interesting Features in Google Shopping Campaigns | Media & Digital | Scoop.it
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

7 Quick Ways to Curate Industry Content for Your Blog

7 Quick Ways to Curate Industry Content for Your Blog | Media & Digital | Scoop.it
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

5 Things Salespeople Want From Your Content

5 Things Salespeople Want From Your Content | Media & Digital | Scoop.it
I’ve found that, every week, I have to pinch myself at least once when I get into work.  While my company gets the majority of its revenue from inbound marketing programs, and I’m often introduced as a marketing or lead generation expert, this all...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Would Your Social Media Marketing Campaign Pass the Test? - Business 2 Community

Would Your Social Media Marketing Campaign Pass the Test? - Business 2 Community | Media & Digital | Scoop.it
Economic Times
Would Your Social Media Marketing Campaign Pass the Test?
Business 2 Community
If you know anything about social media marketing, you understand that it has the power to make or break your business.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Starbucks Owns Ecommerce Yet Again with Tweet-a-Coffee

Starbucks Owns Ecommerce Yet Again with Tweet-a-Coffee | Media & Digital | Scoop.it
It’s pretty safe to say no other company understands their buyers quite the way Starbucks does. They blaze their way forward in this age of technology, knowing consumers are either right there with them or just a few steps behind.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Travel mobile commerce boosts digital advertising spend, more opportunities ... - Web In Travel

Travel mobile commerce boosts digital advertising spend, more opportunities ... - Web In Travel | Media & Digital | Scoop.it
Travel mobile commerce boosts digital advertising spend, more opportunities ...
Web In Travel
...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Media Buyers See Big Value in Multi-Platform Advertising - ReelSEO Online Video News

Media Buyers See Big Value in Multi-Platform Advertising - ReelSEO Online Video News | Media & Digital | Scoop.it
Folio Magazine Media Buyers See Big Value in Multi-Platform Advertising ReelSEO Online Video News Around 82% of respondents in the IAB Advertiser Perceptions Survey said that a multi-platform media buying solution is "extremely/very important,"...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Top 8 Social Media Marketing Strategies for Business (Infographic ...

Top 8 Social Media Marketing Strategies for Business (Infographic ... | Media & Digital | Scoop.it
The best way to make the most of your strategies is to – optimize the campaigns, rinse and repeat them over and over and make more money from your business using digital marketing strategies. Take time, do research and ...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

4 digital media advertising innovations that publishers should be watching

4 digital media advertising innovations that publishers should be watching | Media & Digital | Scoop.it
Social media has long been an important thing for both brands and publishers, but that doesn't mean that innovation across the social web has slowed down.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

The Most Effective Social Media Campaigns Ever - Marketing.com.au

The Most Effective Social Media Campaigns Ever - Marketing.com.au | Media & Digital | Scoop.it
Is your social media campaign boosting your bottom-line? If your answer is no, make a change. See how the most effective social media campaigns ever worked.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Google Play Creates U.K.'s First Ad Break To Feature A Live Music Performance

Google is staging a live performance across a full three-and-a-half minute ad break to promote Google Play, its music store and streaming service.
British Singer Sam Smith, whose single "Stay With Me" is currently number one in the U.K.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

The Lesson Mallory Edens Taught the Twitterverse About Content Marketing

The Lesson Mallory Edens Taught the Twitterverse About Content Marketing | Media & Digital | Scoop.it
The 18-year-old became an instant celebrity following the NBA draft, showing the arbitrary nature of what goes viral.
This column was written by guest contributor Lauren Begley Parker.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Successful Social Media Campaigns - What makes a successful one?

Successful Social Media Campaigns - What makes a successful one? | Media & Digital | Scoop.it
What is meant by the term Social Media Marketing? Put simply, this is the process whereby a business has the power of sites like Facebook, Twitter and... (What makes a successful #SocialMedia Campaign?
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

thinkbox - Why TV is a brands best investment

thinkbox - Why TV is a brands best investment | Media & Digital | Scoop.it
Thinkbox and the Marketing Society have collaborated on this new handbook to explain why TV advertising can make a powerful difference to your business.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

On benefits of social media

On benefits of social media | Media & Digital | Scoop.it
This week, as late spring sun breaks through the clouds, we are in a highly positive mood, exploring beneficial effects of social media on mood and positivity of brand interactions on Twitter.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Developing integrated customer experiences

Developing integrated customer experiences | Media & Digital | Scoop.it
Harnessing the 4 key drivers of customer control The overwhelming choice of apps, websites and other digital platforms that customers have at their finger tips through multiple devices creates a swirling galaxy for brand owners to navigate and...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Advertising and Media Agencies: The Future Is Now - ClickZ

Advertising and Media Agencies: The Future Is Now - ClickZ | Media & Digital | Scoop.it
Advertising and Media Agencies: The Future Is Now ClickZ In fact, Chris Tuff, senior vice president and director of Emerging Media and Partnerships at the independent advertising agency 22squared, believes, "Everything we put into this digital...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

What If We Really Knew What Media Does to Us

What If We Really Knew What Media Does to Us | Media & Digital | Scoop.it
What if we knew that the fictional rapes in HBO's mega-hit Game of Thrones caused real rapes in the real world? What if we knew that the portrayals of gay characters in Modern Family caused actual states to legalize same-sex marriage? The catch, of c...
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Simple Inbound Business Mantras to Memorize and Live By

Simple Inbound Business Mantras to Memorize and Live By | Media & Digital | Scoop.it
What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait ...
Yep, it’s harder than it sounds!
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Traffic, Leads and Sales: Why Your Marketing Software Needs to Do It All

Traffic, Leads and Sales: Why Your Marketing Software Needs to Do It All | Media & Digital | Scoop.it
The days of using Constant Contact for email marketing, Google Analytics for reporting insights, and Wordpress for your blog are over. Trying to extract meaningful marketing data from these siloed systems is like trying to squeeze blood from a stone.
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Just who is the typical UK YouTuber? Research reveals their influence | TheMarketingblog

Just who is the typical UK YouTuber? Research reveals their influence | TheMarketingblog | Media & Digital | Scoop.it
New research from Google profiling UK YouTubers shows they are older, more social and more influential than you might expect UK YouTube viewers are a highly (RT @slievemore: Just who is the typical UK YouTuber?
more...
No comment yet.
Scooped by Chantelle Higgin
Scoop.it!

Native in-stream ads will soon dominate social media advertising | TheMarketingblog

Native in-stream ads will soon dominate social media advertising | TheMarketingblog | Media & Digital | Scoop.it
Depending on who you talk to, native advertising has manydefinitions.
more...
No comment yet.