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6 Must Have Assets for B2B Content Marketing | Wishing Web

6 Must Have Assets for B2B Content Marketing | Wishing Web | Online Marketing | Scoop.it
Here are 6 assets to have in your content marketing arsenal for people looking to research your brand.
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You Are What You Tweet: 3 Tips for Managing Customer Perception

You Are What You Tweet: 3 Tips for Managing Customer Perception | Online Marketing | Scoop.it
Wishing Web provides 3 marketing tips to help improve customer perception of your small business.
Mikki Ware's insight:

So many businesses operate in a vacuum when it comes to what matters to their customers, but the solution is actually quite simple: personal attention. 

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Ann Dixon's curator insight, March 6, 2014 5:07 PM

Tweeting for success

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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Online Marketing | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
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5 Bad Marketing Habits Made Worse by the Internet

5 Bad Marketing Habits Made Worse by the Internet | Online Marketing | Scoop.it

Watch out for these bad marketing habits, or risk losing precious audience attention.


Via Kamal Bennani
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Samuel Pavin's curator insight, November 13, 2013 6:16 AM

Points to be pinned on a wall and remembered everyday.

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Responsive Email Design: Five Case Studies & An Infographic

Responsive Email Design: Five Case Studies & An Infographic | Online Marketing | Scoop.it

Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.

Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...


Via Lauren Moss
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malek's curator insight, October 24, 2013 7:12 AM

A bit awkward!

- A large number of companies do not have any strategy in place for optimising email for mobile devices.

- To optimize, all you need is a few simple media queries in the code of an email

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How to Choose a Domain Name [Infographic]

How to Choose a Domain Name [Infographic] | Online Marketing | Scoop.it
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.

Via Lauren Moss
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Mr Tozzo's curator insight, October 11, 2013 11:24 AM
How to Choose a Domain Name [Infographic]
Marie Gillet's curator insight, October 11, 2013 12:49 PM

A good summary of how to choose a domain name.

Carlos Bisbal's curator insight, July 31, 2014 12:24 PM

Cómo elegir el mejor nombre para tu dominio #infografia #infographic

 

http://www.pinterest.com/pin/338121884497506946/

.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Online Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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Google's Databoard Lets You Create Awesome, Interactive Infographics

Google's Databoard Lets You Create Awesome, Interactive Infographics | Online Marketing | Scoop.it

Google's Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics.You need to give a presentation at your office or for a client. You need statistics to back up your data. What do you do? Go data mining? Go fishing for data? That can really be time consuming. This is on top of the time you need to prepare and create the presentation proper.What if there was an interactive tool that can easily search out industry-leading research, help create stories using the stats, and even create infographics using selected charts and graphs?Google has one now!...


Via Jeff Domansky
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malek's curator insight, July 26, 2013 7:17 PM

The best source in town for available research subjects. Thanks for sharing this heavy tool.

Two Pens's curator insight, July 30, 2013 2:47 PM

Via Jeff Domansky, always a font of good info. A quick way to add credibility to a claim. 

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Rep. Mel Watt To Introduce Broadcast Radio Performance Rights Bill To ... - Billboard

Rep. Mel Watt To Introduce Broadcast Radio Performance Rights Bill To ... - Billboard | Online Marketing | Scoop.it
Rep. Mel Watt To Introduce Broadcast Radio Performance Rights Bill To ...
Billboard
The lack of this performance right for broadcast radio is unique in the U.S. industry.
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The New Rules of Search Engine Optimization (Infographic)

The New Rules of Search Engine Optimization (Infographic) | Online Marketing | Scoop.it

In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.


Read more at: http://www.business2community.com/seo/new-rules-search-engine-optimization-infographic-0793054#!xCI7Y


Via Antonino Militello
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Go Viral Exposure's curator insight, March 3, 2014 9:54 AM

Here is a different look on #seo http://buff.ly/MImAdH , #patowings showing an infographic based post on sea vs new seo. Enjoy the read !!

Martin (Marty) Smith's curator insight, March 21, 2014 10:52 PM

Just got a great tweet from Jack Varnell:

Jack Varnell @jackvarnell 2m

@ScentTrail - Agreed but it is all taxonomy. Could also say there will ALWAYS be new #SEO http://sco.lt/6jc0iP  via @scoopit #SEO


AGREE with Jack. The way he says it the emphasis is where it belongs - on the constant sea of change as Google and everyone else iterates code daily and hourly some day soon.

Radical SEO Idea

In 2003 I climbed up on a soapbox and tried to sell my Direct Marketing bosses on content marketing. They knew content because they paid BIG BUCKS to copywriters.

DM writers seemed to have a magic wand. They could tell a story that motivated people open their mail and call the call center. Today we need so much less WORK from our customers and yet achieving that "less work" is so much harder.

My radical idea is THERE IS NO "NEW SEO".

I'm not saying that half of this infographic (the new half) isn't helpful. It is helpful, but the idea of comparison is a) moot and b) not as dramatic as this comparison makes it feel and seem.

Understanding the WHY and WHAT is moot. The new SEO simply IS and they have a solid presentation of the "new SEO" here. The problem is boiling the new SEO down to an infographic chart with little boxes denies the interconnection between each of these pieces of sinew and the highly dynamic nature of this new mobile social web.

Mobile and social are dancing on a fire. One hand of the dancer, the hand holding the phone, pours gas on the fire even as the other hand, the social hand, tries to share the very HOT experience.

SO, focus on one side of this infographic and don't get caught up in why, how, who. Focus on how the new SEO is a tapestry and your marketing may need a massive RETHINK to play well with the new constantly and quickly changing Google.

Pallab Kakoti's curator insight, March 26, 2014 7:06 AM

......reviewing.......

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7 Tools for Creating an Optimized Mobile Website

7 Tools for Creating an Optimized Mobile Website | Online Marketing | Scoop.it

Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop?

If you feel like you're behind the eight ball, there's hope. Here are seven great solutions to help you quickly and cost-effectively develop a mobile version of your site.


Via Kamal Bennani
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How to Get Started with Local SEO

How to Get Started with Local SEO | Online Marketing | Scoop.it

Small businesses can often feel at a disadvantage when competing online. There’s always someone with a better site, greater reach, and deeper pockets. But such a mindset overlooks the one significant advantage your local store has over Amazon.com: locality.

 


Via Kamal Bennani
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Marti Konstant's curator insight, January 26, 2014 2:44 PM

"As much as 43% of Google traffice has local intent." With social media management on the rise in businesses of all sizes, the local focus mastery will reward the companies with better ROI and budget management.

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Why It's Critical To Connect Your Offline & Online Marketing

Why It's Critical To Connect Your Offline & Online Marketing | Online Marketing | Scoop.it

All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.


Via Kamal Bennani
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Emmanuel Philippi's curator insight, November 11, 2013 6:21 PM

marketing no limits

Ann Dixon's curator insight, April 8, 2014 11:04 AM

Why it's Critical to connect your online AND offline marketing to create a seamless blend of branding.

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Are You Doing Your SEO Wrong?

Are You Doing Your SEO Wrong? | Online Marketing | Scoop.it

With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?

 

From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.

 

Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.

 

Here’s what the website analyzer will do for you:  http://www.quicksprout.com/2013/10/10/are-you-doing-your-seo-wrong/

 

 


Via Antonino Militello
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Sameep Shah's curator insight, October 11, 2013 1:52 PM

Very nice tool for analyzing a website's SEO!

koreagonstudio's comment, October 16, 2013 5:26 AM
THanks, very useful!!!
harish magan's comment, October 16, 2013 8:57 AM
It is very informative indeed !!
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7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog | Online Marketing | Scoop.it
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.

Via Debra Askanase
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Debra Askanase's curator insight, July 25, 2013 2:28 PM

Quick tips, such as photos get more engagement, shorter updates are better than long, types of questions to ask, etc.

Beth Kanter's comment, July 25, 2013 7:42 PM
So interesting .. I just posted a longish update and it performed the best of the month .... do you think that some advice taken with grain of salt?
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How Can Marketers Use Meme Marketing Or Memevertising? - Andrew Spence - The Laptop Zentrepreneur

How Can Marketers Use Meme Marketing Or Memevertising? - Andrew Spence - The Laptop Zentrepreneur | Online Marketing | Scoop.it

Andrew Spence discusses meme marketing or memevertising and how using this can build your brand, get more traffic and make more sales....

Effective memes associated with a product or service, generate images, words and feelings in the brain that create a desire, meet a need or inspire action. Marketing is all about creating thoughts in people and memes have the capacity to do that most effectively.Look at this Nike meme: This meme is hard to forget and leaves a lasting impression – that’s what memes are meant to do.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 28, 2013 8:20 PM

Great explanation of memes and how meme marketing can help you get better marketing results.

Sunil Agrawal's curator insight, July 29, 2013 3:20 AM

Use of Meme can really be put to a good use. Will you consider Meme Marketing for your social media enhancement?? In my personal opinion, a lot of creativity is needed to effectively use it in the marketing. 

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The Do’s And Don’ts Of Facebook Marketing

The Do’s And Don’ts Of Facebook Marketing | Online Marketing | Scoop.it
Though it's been around for a few years, Facebook marketing is still a relatively new playing field for marketers. It has phenomenal power for building a user ...
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Enterprise content marketing fails - Diginomica

Enterprise content marketing fails - Diginomica | Online Marketing | Scoop.it
Enterprise content marketing fails
Diginomica
In content marketing circles, firms trot out pyramids or hierarchies to help those who have given up on pummeling mass markets into submission to figure out where to invest their resources.
Mikki Ware's insight:

Interesting POV on content marketing

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