A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.
The following infographic describes some of the most anticipated SEO trends for the new year.
Mobile email is a major challenge for businesses as studies have shown that as much as 50% of marketing messages are opened on mobile devices.
Obviously the precise figure varies drastically from company to company, so the need to optimise for mobile will be less important for some businesses. Even so, it’s an issue that all businesses will have to deal with at some point in the next year or so.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone...
This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?
In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:
• Awareness (e.g., search engine rank for target keywords, social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).
In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”
Google's Databoard lets you explore insights from Google research studies, share them with others, and create your own custom infographics.You need to give a presentation at your office or for a client. You need statistics to back up your data. What do you do? Go data mining? Go fishing for data? That can really be time consuming. This is on top of the time you need to prepare and create the presentation proper.What if there was an interactive tool that can easily search out industry-leading research, help create stories using the stats, and even create infographics using selected charts and graphs?Google has one now!...
In recent years, marketers and company owners could approach SEO and its value to Google and other search engines by producing quality, relevant content that would interest their audience. Unfortunately, with the rise of dishonest PageRank practices, it seems that producing that same quality, relevant content is no longer the most effective way to rank in the search engine arena.
Small businesses can often feel at a disadvantage when competing online. There’s always someone with a better site, greater reach, and deeper pockets. But such a mindset overlooks the one significant advantage your local store has over Amazon.com: locality.
All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected.
With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?
From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.
Andrew Spence discusses meme marketing or memevertising and how using this can build your brand, get more traffic and make more sales....
Effective memes associated with a product or service, generate images, words and feelings in the brain that create a desire, meet a need or inspire action. Marketing is all about creating thoughts in people and memes have the capacity to do that most effectively.Look at this Nike meme: This meme is hard to forget and leaves a lasting impression – that’s what memes are meant to do.
Enterprise content marketing fails Diginomica In content marketing circles, firms trot out pyramids or hierarchies to help those who have given up on pummeling mass markets into submission to figure out where to invest their resources.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.