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Advertising - Mysterious Word GRP

Advertising - Mysterious Word GRP | MEDIA COMMUNICATION | Scoop.it
What is a GRP and how is it calculated? GRP stands for Gross Rating Point. A standard measure in advertising, it measures advertising impact. You calculate it as a percent of the target market reac...

Via Leonid Lurie
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Leonid Lurie's curator insight, July 23, 2013 5:26 AM

What is your GRP?

Rescooped by Ilham Bellamine from Public Relations & Social Media Insight
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10 Questions to Ask When Measuring Your Social Media ROI

10 Questions to Ask When Measuring Your Social Media ROI | MEDIA COMMUNICATION | Scoop.it

What good are likes and retweets over social media if they don't add to your company's bottom line?If you think tracking your company's social media return on investment (ROI) is a waste of time, think again. When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with -- and maybe even eclipse -- large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI (Que Publishing, 2012).

 

As a prime example, Kelly points to Dollar Shave Club. The Venice, Calif.-based e-tailer successfully leveraged social media, and the steadfast tracking of what worked and what didn't, to steamroll into a tight market dominated by mammoth corporations like Bic and Gillette....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 19, 2013 9:51 AM

Here's why your social marketing measurement matters  Expert advice on how to gauge the success of your social media marketing efforts.