YouTube’s global head of entertainment Alex Carloss is telling creators to move beyond building a large audience and focus on building a fanbase. “An audience tunes in when they're told to, a fanbase chooses when and what to watch,” Carloss told atendees of the MIPTV conference in Cannes. “An audience changes the channel when their show is over. A fanbase shares, it comments, it curates, it creates.” On Building A Global Audience Carloss also touted YouTube's ability to help muscians a global audience. 60% od views for most channels come from outside thier home countries, according to the executive. Sometimes...
The social media bubble may be leaking air in the wake of the Facebook IPO, but the one around digital content companies still seems to be expanding -- provided they're the right sort of digital content companies.
With Digital Content Newfronts just weeks away, Yahoo's original programming plan is coming into clearer focus. Most recently, sources familiar to Yahoo's plans have told the Wall Street Journal that the company plans to order a quartet of TV-quality web series in hopes of rivaling the likes of Netflix and Amazon.
According to the report, Yahoo is seeking to greenlight four comedy web series, each of which will run for 10 episodes. Some budgets may move into seven-figure territory, far exceeding those of the shorter-form original content Yahoo has ordered in the past.
Media watchers and critics don't like to talk about Vice Media too much, because it is punkish media for punkish people. We fret about the future of serious publications like the Times, and we fret about websites like the Huffington Post and Gawker and Business Insider ruining everything. Meanwhile, Vice [...]
Rapper Pitbull has teamed up with adult entertainment giant Playboy Enterprises Incorporated to launch a series of collaborative projects.The Timber rapper, real name Armando Christian Perez, is hoping the partnership will raise his profile as a brand,, while executives at...
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