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YouTube Tells Creators: 'Build A Fanbase, Not An Audience' - hypebot

YouTube’s global head of entertainment Alex Carloss is telling creators to move beyond building a large audience and focus on building a fanbase. “An audience tunes in when they're told to, a fanbase chooses when and what to watch,” Carloss told atendees of the MIPTV conference in Cannes. “An audience changes the channel when their show is over. A fanbase shares, it comments, it curates, it creates.” On Building A Global Audience Carloss also touted YouTube's ability to help muscians a global audience. 60% od views for most channels come from outside thier home countries, according to the executive. Sometimes...
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YouTube wants its creators to build 'fanbases' rather than audiences

YouTube wants its creators to build 'fanbases' rather than audiences | The New Business of Media | Scoop.it
‘An audience tunes in when they're told to. A fanbase chooses when and what to watch’ says entertainment boss Alex Carloss. By Stuart Dredge
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Music Criticism Has Degenerated Into Lifestyle Reporting

Music Criticism Has Degenerated Into Lifestyle Reporting | The New Business of Media | Scoop.it
In the new paradigm, artists generate coverage by their clothes, hook-ups, and run-ins with the law. What happened to the music?
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Is Fox-Vice the Most Conservative Media Deal of the Year?

say what you will about the fox investment, but vice really is worth more than instagram or tumblr.
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Counting the change

Counting the change | The New Business of Media | Scoop.it
THIS summer a made-for-TV movie about a tornado carrying man-eating sharks was a surprise hit in America. The preposterous plot of “Sharknado” may strike a chord...
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The Incredible Shrinking Ad

The Incredible Shrinking Ad | The New Business of Media | Scoop.it
As our attention shifts to mobile phones—and their smaller screens—ads are becoming vastly less effective. And companies built on ad revenues, like Google and Facebook, should start to sweat.
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For Media Moguls, Paydays That Outstrip Other Fields

For Media Moguls, Paydays That Outstrip Other Fields | The New Business of Media | Scoop.it
Leaders in other industries may be well paid, but they earn far less than their media counterparts.
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Media Usage Pyramid

Media Usage Pyramid | The New Business of Media | Scoop.it
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Another Big YouTube Bet: Time Warner Leads $40 Million Maker Studios Round

Another Big YouTube Bet: Time Warner Leads $40 Million Maker Studios Round | The New Business of Media | Scoop.it
Serious money for funny stuff, like "Epic Rap Battles of History."...
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The Rise Of Visual Social Media

The Rise Of Visual Social Media | The New Business of Media | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
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Turner Buys Bleacher Report, Next-Gen Sports Site, for $175M-Plus - Forbes

Turner Buys Bleacher Report, Next-Gen Sports Site, for $175M-Plus - Forbes | The New Business of Media | Scoop.it
The social media bubble may be leaking air in the wake of the Facebook IPO, but the one around digital content companies still seems to be expanding -- provided they're the right sort of digital content companies.
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The New York Times Is Now Supported by Readers, Not Advertisers

The New York Times Is Now Supported by Readers, Not Advertisers | The New Business of Media | Scoop.it
Circulation revenue is above ad revenue for the second quarter in a row.
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Spanish Most Engaged with Sports Sites in Europe

Spanish Most Engaged with Sports Sites in Europe | The New Business of Media | Scoop.it
In May 2012, 189.3 million European internet users visited Sports websites and spent an average of 52.2 minutes on sites such as Yahoo! Sports, BBC Sport, or Marca.com.
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Yahoo Wants Its Originals To Rival The Quality Of Netflix And Amazon

Yahoo Wants Its Originals To Rival The Quality Of Netflix And Amazon | The New Business of Media | Scoop.it
With Digital Content Newfronts just weeks away, Yahoo's original programming plan is coming into clearer focus. Most recently, sources familiar to Yahoo's plans have told the Wall Street Journal that the company plans to order a quartet of TV-quality web series in hopes of rivaling the likes of Netflix and Amazon.

According to the report, Yahoo is seeking to greenlight four comedy web series, each of which will run for 10 episodes. Some budgets may move into seven-figure territory, far exceeding those of the shorter-form original content Yahoo has ordered in the past.
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What Vice's Stunning Financials Tell Us About The Future Of Media

What Vice's Stunning Financials Tell Us About The Future Of Media | The New Business of Media | Scoop.it
Media watchers and critics don't like to talk about Vice Media too much, because it is punkish media for punkish people. We fret about the future of serious publications like the Times, and we fret about websites like the Huffington Post and Gawker and Business Insider ruining everything. Meanwhile, Vice [...]
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Pitbull | Pitbull Enters Into Partnership With Playboy Enterprises | Contactmusic.com

Pitbull | Pitbull Enters Into Partnership With Playboy Enterprises | Contactmusic.com | The New Business of Media | Scoop.it
Rapper Pitbull has teamed up with adult entertainment giant Playboy Enterprises Incorporated to launch a series of collaborative projects.The Timber rapper, real name Armando Christian Perez, is hoping the partnership will raise his profile as a brand,, while executives at...
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A Tale Of Two Netflix: Has The Streaming Giant Bounced Back After Qwikster?

A Tale Of Two Netflix: Has The Streaming Giant Bounced Back After Qwikster? | The New Business of Media | Scoop.it
Wall Street thought Reed Hastings was an idiot. Now Wall Street thinks Reed Hastings is a genius. Does Wall Street know anything about Netflix
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This ESPN Slideshow Explains Why It's the Most Valuable Media Brand in America

This ESPN Slideshow Explains Why It's the Most Valuable Media Brand in America | The New Business of Media | Scoop.it
An exclusive look at an internal presentation that tells the sports network: "Yes, we deserve to be the richest channel in your cable bundle."
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Is Content the New Currency?

Is Content the New Currency? | The New Business of Media | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Condé Nast Introduces Web Series for Its Magazines

Condé Nast Introduces Web Series for Its Magazines | The New Business of Media | Scoop.it
The company said it hoped to distribute content through partnerships with Yahoo, AOL and Twitter.
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As SpinMedia, Web Publisher Aims to Lift Smaller Sites

As SpinMedia, Web Publisher Aims to Lift Smaller Sites | The New Business of Media | Scoop.it
SpinMedia, formerly Buzzmedia, will introduce technological improvements to encourage readers to linger and to track them as they move from one device to another.
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Publishers Start Signing Up For PostRelease’s Content Marketing Network | TechCrunch

Publishers Start Signing Up For PostRelease’s Content Marketing Network | TechCrunch | The New Business of Media | Scoop.it
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Why Warren Buffett Really Likes Newspapers

Why Warren Buffett Really Likes Newspapers | The New Business of Media | Scoop.it
His affection for print isn't purely sentimental...
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Time Out to go free in London

Time Out to go free in London | The New Business of Media | Scoop.it

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Laura Lang Rethinks Magazines for Time Inc.’s Digital Audience

Laura Lang Rethinks Magazines for Time Inc.’s Digital Audience | The New Business of Media | Scoop.it
In her first couple months Laura Lang has convened senior executives to review each magazine and assess what each needs to thrive in a digital world.
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