Media
8 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Promopress Media from Public Relations & Social Media Insight
Scoop.it!

The Most Influential CMOs On Twitter Forbes

The Most Influential CMOs On Twitter Forbes | Media | Scoop.it

As the necessity of CMOs’ taking center stage in social media for the sake of their companies–and their personal brands–solidifies, so too do rankings of their stature in the social sphere. The latest is from social-media analytics firm PeerIndex, which has created a list of the most influential big-brand CMOs on Twitter TWTR -2.05% based on PI score. A PI score includes an executive’s activity score, audience score and authority score.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 10, 2014 10:39 AM

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

Rescooped by Promopress Media from visualizing social media
Scoop.it!

How to Promote Your Blog Content to Get 1,000 Social Media Shares | Infographic

How to Promote Your Blog Content to Get 1,000 Social Media Shares | Infographic | Media | Scoop.it
Do you want to promote your blog post to more readers? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.

Via Lauren Moss
more...
Eduardo Area Sacristan's curator insight, August 16, 2014 7:00 AM

¿Quieres promocionar tu blog a más lectores? Crear contenido de calidad es importante, pero es más importante asegurarse de que su contenido se ve. La gente de Canva y RazorSocial han creado una infografía cargada con herramientas y consejos que le ayudarán a alcanzar 1.000 acciones sociales para cada entrada del blog.

Rescooped by Promopress Media from Media
Scoop.it!

How to Promote Your Blog Content to Get 1,000 Social Media Shares | Infographic

How to Promote Your Blog Content to Get 1,000 Social Media Shares | Infographic | Media | Scoop.it
Do you want to promote your blog post to more readers? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic loaded with tools and tips that will help you achieve 1,000 social shares for your every blog post.

Via Lauren Moss, Promopress Media
more...
Eduardo Area Sacristan's curator insight, August 16, 2014 7:00 AM

¿Quieres promocionar tu blog a más lectores? Crear contenido de calidad es importante, pero es más importante asegurarse de que su contenido se ve. La gente de Canva y RazorSocial han creado una infografía cargada con herramientas y consejos que le ayudarán a alcanzar 1.000 acciones sociales para cada entrada del blog.

Rescooped by Promopress Media from The MarTech Digest
Scoop.it!

The 4 Things Digital Marketers are Missing - Marketo

The 4 Things Digital Marketers are Missing - Marketo | Media | Scoop.it

Digest...

 

1. ROI-Driven Metrics

Some marketers claim that they can’t be held accountable for their marketing spends, but in 2014, every dollar needs to deliver a meaningful ROI. That’s why marketers must be able to directly correlate their marketing efforts to leads and sales, which is the backbone of Fathom’s ROI centric reporting. Website traffic gives you thrills, but revenue pays the bills.

 

2. Behavior-Based Marketing

Tools like Google Trends and Social Mention are a good place to start; personalization software can actually identify personal data, and then use it to inform user experiences in real-time.

 

3. Complete Alignment with Goals

Want a simple rule to separate valuable tools from flashes in the pan? Ask if your core client is reachable through this channel. For example, if your target is 60-year-old males with MBAs, Pinterest (where 80% of users are women), might not be your target audience.

 

4. A Willingness to Fail

To understand when you should cut a program, as opposed to saving that program, is to understand why it’s failing. For example, you may have a program that’s reaching its target audience successfully, but the messaging is wrong. This program is worth saving – just change the messaging and measure the results.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, July 2, 2014 5:19 PM

It's not a desire to fail, but not having a fear of it. Regardless, a complete testing and optimization program eliminates fear of failure (it's actually a requirement).