While the declining world economy has many people in an uproar, it has shown others a golden opportunity for creating something new, such as a virtual office. Here’s how a virtual office can help you in challenging times.
... Superficially, native advertising is just new content in purchased space online (see more examples). But I think there’s so much more to it than just buying advertising. Audience sharing is a critical part of the mix. The engagement and alignment between both the advertiser’s and newspaper media’s audiences is the “secret sauce” that can really deliver stunning returns for both parties.
Think about it like this. Puma seeds the content onto The Guardian’s website, but it’s also reproduced on YouTube by video embed on the football club fan page, sent out to readers via a newsletter and blog and syndicated to football aggregation websites. The newspaper gains readers who wouldn’t normally visit, and all its other advertisers benefit from eyeballs and potential clicks. Similarly, the newspaper’s readers consume the content online, in print, via apps and other social sites where it has been shared. It all serves to benefit Puma with access to audiences far beyond its already engaged fans and clothing lovers....
Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone.
With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago.
The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.