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Top Destinations for the Ultimate Relaxing Getaway

Top Destinations for the Ultimate Relaxing Getaway | Media | Scoop.it
With all of the stress we encounter in our daily lives, it can be difficult to ever truly unwind.
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Top 5 Effective Virtual Office Users

Top 5 Effective Virtual Office Users | Media | Scoop.it
Before the internet, working from home meant being a stay at home mom. Virtually no jobs were available that could be done from home but that has all changed. Since the invention of the internet,...
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Rescooped by MediaComment from LGBT Online Media, Marketing and Advertising
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How Ready Is America Really for Gay-Themed Advertising?

How Ready Is America Really for Gay-Themed Advertising? | Media | Scoop.it
it's one thing to accept gay marriage and another to see it aggressively portrayed in ads on your iphone. how ready are americans for gay-themed ads?

Via Matt Skallerud
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Matt Skallerud's curator insight, June 12, 2013 5:34 PM

Times sure have changed since the days when gay people referred to themselves as "friends of Dorothy," signaling their icon Judy Garland's role in "The Wizard of Oz." It was a code phrase, a necessary thing for gays, who had to live an underground existence, meeting in shady clubs in the nastier parts of town, braving police raids and gangs of gay bashers.

Today we have an ad by Amazon in which an attractive man and woman are reading, side by side, at the beach, the man struggling with the sun glare of his iPad.  She suggests he buy a Kindle Paperwhite, which he immediately orders.  He suggests they celebrate.  "My husband's bringing me a drink right now," she says.  "So is mine," he responds with a smile.

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Impact of Economic Descent on Virtual Offices

Impact of Economic Descent on Virtual Offices | Media | Scoop.it
While the declining world economy has many people in an uproar, it has shown others a golden opportunity for creating something new, such as a virtual office. Here’s how a virtual office can help you in challenging times.
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Rescooped by MediaComment from Public Relations & Social Media Insight
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Should Your Brand Use Native Advertising? | Business 2 Community

Should Your Brand Use Native Advertising? | Business 2 Community | Media | Scoop.it

... Superficially, native advertising is just new content in purchased space online (see more examples). But I think there’s so much more to it than just buying advertising. Audience sharing is a critical part of the mix. The engagement and alignment between both the advertiser’s and newspaper media’s audiences is the “secret sauce” that can really deliver stunning returns for both parties.

 

Think about it like this. Puma seeds the content onto The Guardian’s website, but it’s also reproduced on YouTube by video embed on the football club fan page, sent out to readers via a newsletter and blog and syndicated to football aggregation websites. The newspaper gains readers who wouldn’t normally visit, and all its other advertisers benefit from eyeballs and potential clicks. Similarly, the newspaper’s readers consume the content online, in print, via apps and other social sites where it has been shared. It all serves to benefit Puma with access to audiences far beyond its already engaged fans and clothing lovers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2013 1:41 PM

Puma case study and useful tips provide a good sense of how you can integrate content marketing into your total marketing strategy and get results.

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Journalism and media: Who's watching the watchmen? | MediaMiser

Journalism and media: Who's watching the watchmen? | MediaMiser | Media | Scoop.it

Reports on traditional news outlets, such as print and broadcast struggling to be financially viable. are nothing new. In a previous blog post, I quoted a statistic from IBM that claimed 90 per cent of all data has been created in the last two years alone.

 

With the rise of social media and the ability for anyone with access to a computer to create a blog, the supply of possible news sources has exploded since the web gained mainstream acceptance years ago.

The public’s demand for content and news has dramatically increased. However, the exponential growth in supply of news sources such as social media, 24-hour news channels, and everything in between, has created a glut of information effectively driving down the value of real news. This is essentially a supply-and-demand problem. Combined with disruptive technology and better methodologies for advertising, traditional media outlets have been forced to make changes to the ways in which they report and monetize news content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2013 11:49 PM

The challenge of media monitoring and analysis are growing fast.