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Comment: Journalism is changing but the sky isn't falling - SBS (blog)

Comment: Journalism is changing but the sky isn't falling - SBS (blog) | Media | Scoop.it

Speaking of which, it’s never been easier for writers to support one another. Writing is a fundamentally solitary pursuit, but social media lets us stay in touch and organise collectively. The Crikey boycott is a great example. Writers like John Birmingham, Ben Law and Clem Ford, who are at the top of the freelance food chain, used their influence to intervene for those of us who are still climbing up the greasy pole. And where in the past pay rates were dirty little secrets guarded by a collective silence that advantaged publishers, today they’re freely shared and compared.

 


Via jean lievens
Bonnie McEwan's insight:

Not only is the sky not falling, it's expanding -- with opportunity for more voices to be heard in the public sphere. Sure, you have to work at it, but if you have a good internet connection and a computer and a good story to tell, the digital soapbox can be yours.

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jean lievens's curator insight, November 25, 2013 4:13 PM

not sure about this... 

Media
Media: Digital, Legacy + Everything Else
Curated by Bonnie McEwan
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Infographic: Print Books Are Far From Dead

Infographic: Print Books Are Far From Dead | Media | Scoop.it
A new infographic reveals some statistics about the plateauing of e-books and the triumph of hardcover sales that should warm the hearts of...
Bonnie McEwan's insight:
Looks like there is a market for both printed books and e-books. And for the first time in a decade, local bookstores are on the rise. Whew! That was a close one!
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WIRED’s Required Science Reading From 2016

WIRED’s Required Science Reading From 2016 | Media | Scoop.it
The best of this year's science fiction and nonfiction.
Bonnie McEwan's insight:

Best science writing in 2016. Recommendations from Wired magazine. 

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Rescooped by Bonnie McEwan from MarketingHits
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The Best Time to Post on Facebook, Twitter and Instagram in 2016 #infographic

The Best Time to Post on Facebook, Twitter and Instagram in 2016 #infographic | Media | Scoop.it
As a social media marketer, you always want to make sure that your timing is right, and that your content isn’t being sent into a deep, dark abyss.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 12, 2016 12:10 AM

Timing is everything when it comes to social media marketing. Knowing when to post can help you get more reach for your content.

drula eric's curator insight, July 13, 2016 3:20 AM
Over the years, I have learned that you do not need to join the latest and greatest shiny new toy to succeed online. You only need a handful of legitimate result of the driven sites to create large profitable downlines. T here is a trend that I find that through all my high-quality programs TOP Recommended!  
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6 Social Media Platforms To Capture Millennial Attention (In Order!)

6 Social Media Platforms To Capture Millennial Attention (In Order!) | Media | Scoop.it
Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media platforms.
Bonnie McEwan's insight:
I think that the Millennial-technology connection is over-hyped, but nevertheless, this is an interesting article on the 6 social platforms that are supposedly good for capturing their attention. (I don't disagree that Millennials are "native digitals" but I argue there's  far more to  connecting with them that this single aspect of communication.
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You Can't Read all About It Anymore | Standpoint

You Can't Read all About It Anymore | Standpoint | Media | Scoop.it
Standpoint magazine ("Technology is turning public institutions into private affairs" me on what happens when journalism dies http://t.co/pobyVi1NgR)...
Bonnie McEwan's insight:

This is an incredibly important story. It may be one you know, but even so, the argument for traditional journalism is well crafted here and well worth reading.

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6 Ways to Promote Your Business With Pinterest Places | Social ...

6 Ways to Promote Your Business With Pinterest Places | Social ... | Media | Scoop.it
social media how to Do you use Pinterest to promote your business? Have you heard of Pinterest place pins? Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic ...
Bonnie McEwan's insight:

I understand that some businesses, women's apparel for instance, can benefit from Pinterest promotions. But for other types of business, say consulting, I'm less certain that Pinterest is worthwhile.

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The secret of selling the $5 Footlong: Subway's CMO on social media—and why TV still works.

The secret of selling the $5 Footlong: Subway's CMO on social media—and why TV still works. | Media | Scoop.it
Subway's chief marketing officer, Tony Pace, discusses the unpredictability of social media, and why TV still works as a marketing tool. (Mobile ad spending is projected to eclipse U.S.
Bonnie McEwan's insight:

One CMO's view on why TV advertising still matters.

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Social media is too important to be confined to a single department - The Guardian (blog)

Social media is too important to be confined to a single department - The Guardian (blog) | Media | Scoop.it
The Guardian (blog)
Social media is too important to be confined to a single department
The Guardian (blog)
Social media as a distinct and ownable mission is cooked.
Bonnie McEwan's insight:

There is nothing more true than this headline. Each project or program in an organization should be in charge of daily social updates relevant to its work. True, the organization should have an overall strategy that is directed by the marcomm department, but the tactical activities should be carried out at the line level.

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Content marketing is a revolution, all the way back to (native) advertising

Content marketing is a revolution, all the way back to (native) advertising | Media | Scoop.it
Content marketing costs less than advertising, and more people engage with it.

Via Stefano Principato
Bonnie McEwan's insight:

Here's an excellent contrarian view of 'content marketing.' What does it mean, really? And what does it really cost?

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drag2share: Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

drag2share: Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | Media | Scoop.it
source: http://feedproxy.google.com/~r/businessinsider/~3/7y1tOZSwnuk/social-media-engagement-statistics-2013-12We tend to talk about social networks in terms of size, because audience reach is one...
Bonnie McEwan's insight:

For marketers, it's not just about how many users a social network has. It's about how much time the users spend using a social network.

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Radio veteran sees crisis within big media - The Durango Herald

Radio veteran sees crisis within big media - The Durango Herald | Media | Scoop.it
Radio veteran sees crisis within big media The Durango Herald Former vice president and general manager of Los Angeles radio stations with 31 years' broadcast experience, Griffith said these days, there is little truth in journalism, particularly...
Bonnie McEwan's insight:
Media conglomerates killed quality in broadcasting. No responsibility to the public.
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Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name - Business 2 Community

Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name - Business 2 Community | Media | Scoop.it
Your Social Listening Checklist: What You Should Be Monitoring Besides Your Brand Name by @GatorKates http://t.co/mEUTojQeL8 @B2Community
Bonnie McEwan's insight:
Great article on what to monitor on the Web to maintain the reputation of your brand and company.
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The Sunny Patch: 5 Days of Social Media for Beginners: Day One - I have a blog... now what?!?

The Sunny Patch: 5 Days of Social Media for Beginners: Day One - I have a blog... now what?!? | Media | Scoop.it
5 Days of Social Media for Beginners: Day One - I have a blog... now what?!? http://t.co/Np8TmVnxTc
Bonnie McEwan's insight:
Good guide for novices.
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#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

#SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week | Media | Scoop.it
MarketingProfs' social media update: LinkedIn changes that marketers need to know, Periscope 360 live video, social commerce concerns, social selling, much more... Check out all the social news.
Bonnie McEwan's insight:

According to LinkedIn, there are some changes in store for social media in the coming year.

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Scoop.it Talks about Content Curation in Social Media and Blogging

Get http://www.ContenKingpin.com The top rated content curation course. This is a large problem these days for people that are advertising and marketing. I
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Crowdfire - Grow, publish and analyze on Instagram and Twitter

Crowdfire - Grow, publish and analyze on Instagram and Twitter | Media | Scoop.it
Looking for a Marketer to grow on Social Media? Crowdfire is one of the online marketing tools where you can have social media strategy and marketing plans.
Bonnie McEwan's insight:
I really like this app and use it to help me manage my Twitter activity.
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Dix Communications to sell two newspapers, four radio stations - Tallmadge Express

Dix Communications to sell two newspapers, four radio stations - Tallmadge Express | Media | Scoop.it
/news%20local/2015/08/16/dix-communications-to-sell-two-newspapers-four-radio-stations
Bonnie McEwan's insight:

It's important to follow this story to see who Dix decides to sell to. There is too much consolidation of ownership in the media industry, so every time I see a newspaper or broadcast license being sold, I worry. Americana can't have a free press if all the "presses" are owned by a small oligarchy of corporate interests.

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Rescooped by Bonnie McEwan from Best of Social Media Tools, Tips & Resources
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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Media | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
Bonnie McEwan's insight:

I say use both. Each is useful for different goals. This chart offers good stats to help you better target your post content.

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Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 2014 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

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Panic Attack on Live Television

ABC anchor Dan Harris' on air panic attack and his lesson for you.
Bonnie McEwan's insight:

If you've ever had a panic attack, you know how horrible they are. This poor guy had one on national TV. At least he knew what it was. When I had my first panic attack, sitting in an editing room on a late night crush to finish a project, I thought I was going insane.

 

Here's what panic attacks can teach us...after we come down off the ceiling!

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Mobile to Surpass Newspapers for UK Ad Spending

Mobile to Surpass Newspapers for UK Ad Spending | Media | Scoop.it
This year, UK mobile ad spending will continue to drive investments in digital advertising as it rises 90.0% to nearly £2.26 billion, according to eMarketer’s latest UK ad spending estimates.
Bonnie McEwan's insight:

Another nail in the coffins of newspapers.

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Rescooped by Bonnie McEwan from Content marketing automation
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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | Media | Scoop.it
If you know me at all then you know that I am a huge fan of marketing analogies. One of my favorites, and most useful, is the blogging food groups. Originally coined by Hubspot’s Rick Burns back in 2009, I have been applying this strategy for years and

Via Ally Greer
Bonnie McEwan's insight:

As in all things, it may not be dramatic, but balance is key.

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Ally Greer's curator insight, February 11, 2014 5:55 PM

I'd even try following this exact recipe for a little while and seeing what happens. Super creative approach to blogging by LinkedIn's Jason Miller.

Rescooped by Bonnie McEwan from Content Marketing & Content Strategy
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Monitoring tools for social media monitoring, media analysis and online PR

Monitoring tools for social media monitoring, media analysis and online PR | Media | Scoop.it
An inside look at business news and trends focusing on Marketing, Strategy, Leadership, Branding, Public Relations, Technology, Social Media, Mobility & more

Via Stefano Principato
Bonnie McEwan's insight:

You only need a few monitoring tools. Choose one or two and then learn to use them well. Getting the most from a couple of apps is better than using a bunch of them in a sub-optimal way. I prefer Buffer for monitoring and metrics.

 

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Content Marketing and Social Media Explained | Social Media Today

Content Marketing and Social Media Explained | Social Media Today | Media | Scoop.it
Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.
Bonnie McEwan's insight:

Explains the key differences between social media and content marketing. In short: social media is the new telephone, content marketing is the new brochure. (The writer's words, not mine.) Everyone uses social media but (generally) only marketers use content marketing.

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Sirius XM's Biggest Enemy: Free Radio - DailyFinance

Sirius XM's Biggest Enemy: Free Radio - DailyFinance | Media | Scoop.it
Sirius XM's Biggest Enemy: Free Radio DailyFinance Sirius XM Radio hasn't had a problem growing its paying audience over the years. Premium radio is convenient, and it's hard for drivers to live without it after they have experienced it.
Bonnie McEwan's insight:
But low cost, commercial-free Pandora is a bigger threat. And now there's also iTunes Radio.
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Some Twitter Viruses and How to Avoid Them

Some Twitter Viruses and How to Avoid Them | Media | Scoop.it
How to Remove Malicious SPAM from Your Social Network (Some #Twitter Viruses and How to Avoid Them.
Bonnie McEwan's insight:
Viruses are a threat to Android devices. Not so much to iOS devices from Apple.
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