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Facebook begins warning users of Graph Search privacy change - Inside Facebook

Facebook begins warning users of Graph Search privacy change - Inside Facebook | keyMedia Weekly | Scoop.it
Telegraph.co.uk
Facebook begins warning users of Graph Search privacy change
Inside Facebook
Facebook is removing a privacy setting the company says was sparsely used, allowing all users to be found via Graph Search.
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Why Didn't Tumblr Turn Out More Like Twitter? - Forbes

Why Didn't Tumblr Turn Out More Like Twitter? - Forbes | keyMedia Weekly | Scoop.it
Why Didn't Tumblr Turn Out More Like Twitter?
Forbes
Twitter was founded in March 2006. Tumblr was created in February 2007. Twitter has 230 million monthly active users, 53 million of them in the U.S.
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Is advertising to millennials on Facebook, Instagram a lost cause? - Inside Facebook

Is advertising to millennials on Facebook, Instagram a lost cause? - Inside Facebook | keyMedia Weekly | Scoop.it
Inside Facebook
Is advertising to millennials on Facebook, Instagram a lost cause?
Inside Facebook
A constant Facebook storyline is the belief that teens and millennials are leaving the site for other social networks.
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Twitter in Celebrity Spat With Facebook as Rivalry Builds

Twitter in Celebrity Spat With Facebook as Rivalry Builds | keyMedia Weekly | Scoop.it
Katy Perry, Justin Bieber and Lady Gaga are the most followed celebrities on Twitter Inc., yet the pop stars have even more “likes” on Facebook Inc. Now the world’s biggest social network is looking to capitalize.
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Social Media Marketing Vs Traditional Marketing | Linkedinfluence

Social Media Marketing Vs Traditional Marketing  | Linkedinfluence | keyMedia Weekly | Scoop.it
Learn more Strategies at http://tinyurl.com/pmx5fyx Social Media Marketing Vs Traditional Marketing | Linkedinfluence LinkedIn can be the perfect marketing t…

Via Thomas Faltin
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5 massive ways social media has changed the face of traditional PR

5 massive ways social media has changed the face of traditional PR | keyMedia Weekly | Scoop.it
Most businesses are still only using traditional PR to build name recognition and awareness.

Via Thomas Faltin
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Traditional media budgeting and flighting misses opportunities online

Traditional media budgeting and flighting misses opportunities online | keyMedia Weekly | Scoop.it
Growth in media bought through real-time bidding (RTB) has continued to increase throughout the Asia Pacific region, and particularly throughout Southeast Asia where both impression volume and spending is up over 80% year-on-year, according to the...

Via Thomas Faltin
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Know Your 4 Ps to Integrate Traditional and Social Media Marketing

Know Your 4 Ps to Integrate Traditional and Social Media Marketing | keyMedia Weekly | Scoop.it

POSHGLAM.com founder and Young Entrepreneur Council member Kimberly E. Stone offers 3 tips to help you integrate traditional and social media marketing techniques.

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Elizabeth Anne Dale's curator insight, August 20, 2013 5:34 AM

This article looks in to understanding that an integrated approach to marketing is important as it generates better results. The article demonstrates that you cannot soley rely on traditional media, nor on social media, that a combined approach works much better, and allows for marketing communications to be much stronger, have more effect, and allow the consumer to relate, and to have two way communications with a company. The author also talks about tailoring each marketing message, depending on what media you are using, and I think this is really important. If a company sounds too stiff and formal through a medium like facebook, it can be boring for their customers, making it impossible for them to relate with the company, as they simply sound like a corporate robot.

Hannah Joy Gaisford's comment, August 20, 2013 6:21 AM
A very interesting article I like Elizabeth's comment that if a company is too stiff and formal over facebook it can be boring and unrelatable for their customers. I definitely agree that companies should be personal and friendly over a social media platform especially one like facebook
Analay Malamala's comment, August 20, 2013 9:32 AM
I agree with Elizabeth's insight, communication is much stronger when there is a combined approach to communicating through different media channels. I also agree that tailoring each message depending on the media platform used is very important because I think that as a consumer, I would want to receive messages from my trusted brand that communicates to me in ways that I can understand and relate to, that creates an interest within me about my trusted brand and that it also asserts me of the identity that I have created for myself with the brand. Companies and brands do need to get personal because we as consumers enjoy it when the focus is on us and our voices are heard etc social media like facebook is an interaction platform, there's no time for boring and robotic forms of engagement. Great read though Elizabeth.
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Facebook, Twitter celebrity rivalry getting heated - STLtoday.com

Facebook, Twitter celebrity rivalry getting heated - STLtoday.com | keyMedia Weekly | Scoop.it
Facebook, Twitter celebrity rivalry getting heated
STLtoday.com
Two years ago Facebook and San Francisco-based Twitter were venture-backed social-networking companies trying to prove there was big money to be made in online chats.
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3M People Are Registered at Movember: Coghlan - Bloomberg

3M People Are Registered at Movember: Coghlan - Bloomberg | keyMedia Weekly | Scoop.it
3M People Are Registered at Movember: Coghlan
Bloomberg
You had 2.7 billion conversations on social media, right, whether it was facebook or twitter or instagram around movember. Out of those, how much of that translates into actual donations?
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Smart ways to market: Why online video like Dumb Ways to Die is the rising ... - BRW (subscription)

Smart ways to market: Why online video like Dumb Ways to Die is the rising ... - BRW (subscription) | keyMedia Weekly | Scoop.it
Smart ways to market: Why online video like Dumb Ways to Die is the rising ...
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Twitter IPO More Expensive Than Facebook Without Profits - Bloomberg

Twitter IPO More Expensive Than Facebook Without Profits - Bloomberg | keyMedia Weekly | Scoop.it
Bloomberg
Twitter IPO More Expensive Than Facebook Without Profits
Bloomberg
Twitter Inc. is poised to price its initial public offering at a valuation that makes it more expensive than Facebook Inc., a profitable rival with five times as many users.
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Journalists Reportedly Banned From Smartphone Photography At Olympics In Russia

Journalists Reportedly Banned From Smartphone Photography At Olympics In Russia | keyMedia Weekly | Scoop.it
Any journalist who snaps Sepia Instagrams of their brunch at the Sochi Olympics will promptly lose their accreditation for the games.
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Facebook Hasn't Even Begun To Exploit Everything It Knows About You - Huffington Post

Facebook Hasn't Even Begun To Exploit Everything It Knows About You - Huffington Post | keyMedia Weekly | Scoop.it
Facebook Hasn't Even Begun To Exploit Everything It Knows About You Huffington Post When Mark Zuckerberg addressed Facebook investors last week, he outlined a goal that sounded more like a philosophical quest than a business plan: A major priority...
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5 Super Weird Facts About Facebook - Mashable

5 Super Weird Facts About Facebook - Mashable | keyMedia Weekly | Scoop.it
5 Super Weird Facts About Facebook
Mashable
Facebook: You can't live with it, you can't burn it in a grease fire. That's what they say, right?
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Why NowThis News Has Traditional Media Scrambling

Why NowThis News Has Traditional Media Scrambling | keyMedia Weekly | Scoop.it

Since the launch of Instagram Video, some media organizations are experimenting with it as a news platform, but are legacy news organizations evolving?

 

...Traditional media organizations more often use Instagram Video to promote news content, rather than to break actual news. But startup NowThis News is flipping the social media/PR model upside down by using Instagram Video as its main vehicle to deliver breaking news and featured news briefs.


At more than 50,000 followers, NowThis leads the pack in Instagram Video innovation. So why are most old guard news organizations still hesitant to imitate the model? And which are adapting the evolving micro-video strategy to their own success?...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 16, 2013 10:12 AM

NowThis News is using 15 second video clips on Instagram. They've  got the news business online and traditional media paying attention. Great examples of video clips and lessons for PR, bloggers and marketing.

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How to balance traditional, online, and social media

How to balance traditional, online, and social media | keyMedia Weekly | Scoop.it

The interplay among paid, owned, and earned media can radically alter the cost of customer acquisition. Discover the marketing mix that generates higher and more cost effective conversions.

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Internet-Connected TVs Are Revolutionizing Media Habits, And Challenging The Traditional TV Industry [Slideshow]

Internet-Connected TVs Are Revolutionizing Media Habits, And Challenging The Traditional TV Industry [Slideshow] | keyMedia Weekly | Scoop.it
The Smart TV revolution will not just be led by new TV sets manufactured with built-in Internet connections.

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xAd Webinar Talks about Amplifying Reach of Traditional Media with ...

xAd Webinar Talks about Amplifying Reach of Traditional Media with ... | keyMedia Weekly | Scoop.it
During their recent webinar, Blair Vincent and John Silverman of xAd discussed the growing opportunities with mobile location-based advertising and the new and exciting implementations that have recently come to light.
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Heir style: the rich kids who have it all - Sydney Morning Herald

Heir style: the rich kids who have it all - Sydney Morning Herald | keyMedia Weekly | Scoop.it
Heir style: the rich kids who have it all
Sydney Morning Herald
His team approached Facebook to shut down all imposter accounts. He also may be ... of $US1 billion.) The sons of Peter M.
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CanTwitter Pass Its Test of Characters? - Newsweek

CanTwitter Pass Its Test of Characters? - Newsweek | keyMedia Weekly | Scoop.it
Newsweek
CanTwitter Pass Its Test of Characters?
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