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How Twitter Has Changed Over the Years in 12 Charts

How Twitter Has Changed Over the Years in 12 Charts | Media Stuff | Scoop.it
Replying is dying, retweeting is up, North America isn't dominant anymore, but English is, and more lessons from 37 billion tweets.

Via Mat Loup
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Lost in Data Translation | Marketing Magazine

Lost in Data Translation | Marketing Magazine | Media Stuff | Scoop.it
In the Big Data era, small errors can lead to big problems
BBM Analytics's insight:

Great piece highlighting the importance of collecting and analyzing big data properly.

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The James MacTaggart Memorial Lecture 2013: Kevin Spacey

From his unique perspective as a director, producer and actor working across the world on stage and screen, mainstream networks and the internet, Kevin Space...
BBM Analytics's insight:

Is binge viewing the future of TV?

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Believe it: Radio ads pay off for high-tech startup

Believe it: Radio ads pay off for high-tech startup | Media Stuff | Scoop.it
FixMeStick is an example of a company that quickly discovered how to match advertising strategy to customer base
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Like “Sharknado,” but Bigger: Facebook Has Five Times More TV Chatter Than Twitter

Like “Sharknado,” but Bigger: Facebook Has Five Times More TV Chatter Than Twitter | Media Stuff | Scoop.it
Twitter has been talking up "social TV" for a couple years, while Facebook has stayed quiet. That's going to change.
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Fixing multi-screen measurement | Marketing Magazine

Fixing multi-screen measurement | Marketing Magazine | Media Stuff | Scoop.it
BBM Canada's upcoming trial could bring us closer to total audience
BBM Analytics's insight:

VOD measurement trial to begin this Fall - exciting stuff!

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Millennials Hate Traditional Media. Or Do They?

Millennials Hate Traditional Media. Or Do They? | Media Stuff | Scoop.it
If you scan recent media headlines or listen to common assumptions, you’ll hear that the Millennial generation could care less about the news.
BBM Analytics's insight:

Reaching Millenials is less about finding the right channel and more about telling interesting brand stories.

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The Hidden Biases in Big Data

Blindly trusting it can lead you to the wrong conclusions.
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Just because the data is "big" doesn't necessarily mean it's right. This article looks at the weaknesses in big data science and explains why it's so important to look at where the data comes from and the methods that were used to gather and analyze it.

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Shameless | The Thinkbox Blog | Brand Republic blogs

Shameless | The Thinkbox Blog | Brand Republic blogs | Media Stuff | Scoop.it
Two things happened when I read this week’s report that Gavin Darby, chief executive of Premier Foods, had followed up his good financial results with the
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Radios Ripped from New Cars? “Not So Fast,” say Consumers

Radios Ripped from New Cars? “Not So Fast,” say Consumers | Media Stuff | Scoop.it
Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in their cars - and how they'd feel if they disappeared.
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MediaTel: Newsline: Binge viewing is not about to take over the world

MediaTel: Newsline: Binge viewing is not about to take over the world | Media Stuff | Scoop.it
BBM Analytics's insight:

A response to Kevin Spacey's MacTaggart lecture

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Twitter's Growing Spam Problem

Image via CrunchBase There's been an increasing amount of reporting about the underground economy that powers the sale of retweets and followers on Twitter, leading to some questions as to how popular the service truly is.
BBM Analytics's insight:

According to this analysis only 27.4% of twitter user accounts are active.

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The Internet Radio Marketplace: Who Listens, Where, and Why You Should Care-GroupM Next-Research

This white paper details research from GroupM Next on the Internet Radio Marketplace and addresses the future of streaming radio, consumer behavior and implications for brands.
BBM Analytics's insight:

Research shows internet radio listeners more receptive to advertising.

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thinkbox - Screen Life: TV in Demand

thinkbox - Screen Life: TV in Demand | Media Stuff | Scoop.it
Thinkbox is the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions.
BBM Analytics's insight:

In contrast to previous scoop, a study from Thinkbox in the UK showing that "man cannot live by VOD alone".

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The Platinum Age of TV and the Buzz That is Driving It

The Platinum Age of TV and the Buzz That is Driving It | Media Stuff | Scoop.it
Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story, and it's all driven from the social era in which we live -- both on Twitter and via word of mouth.
BBM Analytics's insight:

Social media only accounts for 3% of word of mouth impressions about TV programming. Nothing beats face-to-face!

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Sci-Fi For The People: Fans Decide The Future Of “Continuum” Via Vine-Based Program Extension

Sci-Fi For The People: Fans Decide The Future Of “Continuum” Via Vine-Based Program Extension | Media Stuff | Scoop.it
Will it be the corporate rulers or Liber8 that prevails?
BBM Analytics's insight:

Interesting to see how the digital content is woven into the storytelling.

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MediaPost Publications VW Utilizes DirecTV's Addressable Ad Platform 04/25/2013

MediaPost Publications VW Utilizes DirecTV's Addressable Ad Platform 04/25/2013 | Media Stuff | Scoop.it
VW Utilizes DirecTV's Addressable Ad Platform - 04/25/2013
BBM Analytics's insight:

Ads targeted according to expiring car lease agreements

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Six Current and Six Rapidly Expanding Trends Marketers Should Focus On

Six Current and Six Rapidly Expanding Trends Marketers Should Focus On | Media Stuff | Scoop.it
(Originally delivered at the Publicis Investor Conference in London on April 23, 2013) It is clear to everyone today that six forces are driving the future. These are that the world is, and it will...
BBM Analytics's insight:

Wise words on the future

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