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Rescooped by Christopher Johnston from Just Story It! Biz Storytelling
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The Nest Thermostat: Values, Passion & Emotion -- A Branding Story

The Nest Thermostat: Values, Passion & Emotion -- A Branding Story | Media, Branding, and Marketing | Scoop.it
How a simple thermostat reminds us not to forget the core tenets of marketing, branding and connecting with our customers deeply and emotionally.

 

This blog post is very thorough in explaining how and why a company making thermostats got it right in sharing its values through its storytelling.

 

The take-aways the author lists are applicable/adaptable to companies of any size.  It may be harder to think about how to use these tips when promoting your service, but I'm certain there's material here you can use.

 

Let me know your actual take-aways from reading this by commenting below :)


Via Karen Dietz
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Rescooped by Christopher Johnston from Transmedia: Storytelling for the Digital Age
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6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark"

6 Secrets To Branding, Ripped From "Raiders Of The Lost Ark" | Media, Branding, and Marketing | Scoop.it

What do "Raiders of the Lost Ark" and Ikea have in common? They both create overtures--opening sequences that communicate what comes next.


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Jeff Pawlow's curator insight, July 26, 2014 10:20 AM

An interesting read about how you can "script" your BD efforts. Plus, who doesn't like Indiana Jones!

William Hulbert's curator insight, November 5, 2014 8:23 PM

This article draws a parallel between "show biz" and branding by explaining the concept of an overture. The article explains that the introduction to a brand helps drive its success. For example, for In-N-Out Burger, the kitchen is open and you can watch your food being cooked. A direct result of this is customer perception of fresh, nothing-to-hide, good food. While judging a book by its cover is a part of human nature, this article covers the first chapter of the book - to some a deciding factor whether or not they will continue to read. The "overture" of a brand helps fortify it and give it depth, which is extremely important in today's society.

Rescooped by Christopher Johnston from Just Story It! Biz Storytelling
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Creating a brand identity, story branding | Storyati Blog

Creating a brand identity, story branding | Storyati Blog | Media, Branding, and Marketing | Scoop.it

"Story logic provides an important remedy for advertising at a time when consumer skepticism and distrust are mounting. We were humans before we became consumers. As humans, we naturally gravitate to stories and the ideas,experiences and lessons with which they invite us to participate."

 

There are some very good insights here and a good example of what not to do when creating your brand stories!


Via Karen Dietz
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Rescooped by Christopher Johnston from Just Story It! Biz Storytelling
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Oreo image goes viral, offering lessons in branding & visual storytelling

Oreo image goes viral, offering lessons in branding & visual storytelling | Media, Branding, and Marketing | Scoop.it
To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.

 

Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?

 

That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it  immediately relevant. It's fun. It's play. The photos go viral.

 

Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.

 

Surely you can do something like this! Think about it .....  :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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