How a simple thermostat reminds us not to forget the core tenets of marketing, branding and connecting with our customers deeply and emotionally.
This blog post is very thorough in explaining how and why a company making thermostats got it right in sharing its values through its storytelling.
The take-aways the author lists are applicable/adaptable to companies of any size. It may be harder to think about how to use these tips when promoting your service, but I'm certain there's material here you can use.
Let me know your actual take-aways from reading this by commenting below :)
Via Karen Dietz