A Survival Guide to Global Advertising Trends
4 views | +0 today
Follow
A Survival Guide to Global Advertising Trends
Global Branding is build on the similar concepts to branding in a particular place. The challenge with Global branding is the size of the target audience and the diversity within it. Due to this it is important to understand the trends in advertising, global market tendencies and trends, and projections for market size.
Your new post is loading...
Your new post is loading...
Rescooped by Anastasia Novelly from Digital-News on Scoop.it today
Scoop.it!

17 Future Digital Advertising Statistics, Trends and Forecast

17 Future Digital Advertising Statistics, Trends and Forecast | A Survival Guide to Global Advertising Trends | Scoop.it
The Advantages Of Modern Digital Advertising
Nowadays, there is more mention of the Internet and all that it has to offer, which includes social media sites, virtual radios, email services and digital encyclopedias.

Via Thomas Faltin
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

More money, less work - The Media Online

More money, less work - The Media Online | A Survival Guide to Global Advertising Trends | Scoop.it
More money, less work
The Media Online
You have your eye on management, but you lack the holistic views to succeed there.” Clients are finding they have a dearth of brand managers who have even the first clue what ...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Research and Markets: Global Mobile Ad Spending Market Report 2012-2016: Apple, Facebook, Google & Pandora Media Dominate the Industry

Research and Markets: Global Mobile Ad Spending Market Report 2012-2016: Apple, Facebook, Google & Pandora Media Dominate the Industry | A Survival Guide to Global Advertising Trends | Scoop.it
Research and Markets has announced the addition of the "Global Mobile Ad Spending Market 2012-2016" report to t
Anastasia Novelly's insight:

The prospects of Global Ad app spending is looking up! 

 

more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Online Marketing Trends: The Decade of Disruption in the Advertising Media:Infographic

Online Marketing Trends: The Decade of Disruption in the Advertising Media:Infographic | A Survival Guide to Global Advertising Trends | Scoop.it
more...
No comment yet.
Rescooped by Anastasia Novelly from The 21st Century
Scoop.it!

Stunning Social Media Stats From Asia-Pacific

Stunning Social Media Stats From Asia-Pacific | A Survival Guide to Global Advertising Trends | Scoop.it
Stay on top of the latest viral and social media marketing trends with ViralBlog on viral videos, games, advertising, research and social media.

...


Via Dr. Susan Bainbridge
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

B2B Marketing, Shiny Objects and the REAL Million Dollar Question

B2B Marketing, Shiny Objects and the REAL Million Dollar Question | A Survival Guide to Global Advertising Trends | Scoop.it
It is time for B2B marketers to stop assessing the latest shiny object, from Pinterest to native advertising, and start digging to find the underlying trends and insights that you can apply across all of your marketing.

 

 

more...
No comment yet.
Rescooped by Anastasia Novelly from Technology in Business Today
Scoop.it!

Content Is King: 5 Mobile Advertising Trends You Need To Know Now

Content Is King: 5 Mobile Advertising Trends You Need To Know Now | A Survival Guide to Global Advertising Trends | Scoop.it
Here’s a brilliant example of mobile advertising done right. 
A Brazilian car insurance company created a fake car ad that ran in several iPad magazines. The ad was cleverly disguised. It looked like a regular, glossy car ad.

Via TechinBiz
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Eight Digital Trends to Watch in 2013

Eight Digital Trends to Watch in 2013 | A Survival Guide to Global Advertising Trends | Scoop.it
Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion?
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print

Global Ad Trends: Mobile Takes Off, Internet Set to Surpass Print | A Survival Guide to Global Advertising Trends | Scoop.it
Advertising - After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Advertising Trends 2013 | Visual.ly

Advertising Trends 2013 | Visual.ly | A Survival Guide to Global Advertising Trends | Scoop.it
A closer look at six advertising trends to watch this year: direct mail, Internet, search, email, mobile and social media.
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

New Advertising Trends

As marketers look for ways to keep up with changes in technology and media, advertising trends have changed dramatically. Find out the ways marketers have been trying to reach you, and that you can take advantage of for your business or career.
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

7 Chinese Brands to Watch in 2014

7 Chinese Brands to Watch in 2014 | A Survival Guide to Global Advertising Trends | Scoop.it
Some Chinese tech and consumer electronics brands have big plans for foreign markets, including the U.S.
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

The Trends in Advertising and the Impact of Social Media « Orlando SEO & Internet Marketing Firm | InBusiness, Inc.

The Trends in Advertising and the Impact of Social Media « Orlando SEO & Internet Marketing Firm | InBusiness, Inc. | A Survival Guide to Global Advertising Trends | Scoop.it
Founded on the principles of delivering measurable results, Inbusiness Inc is a leader in SEO, PPC, Infographics, and Content Marketing. We love national clients...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

2020 Foresight Report: Branding and Segmentation in Wealth Management - Newsday

2020 Foresight Report: Branding and Segmentation in Wealth Management - Newsday | A Survival Guide to Global Advertising Trends | Scoop.it
2020 Foresight Report: Branding and Segmentation in Wealth Management Newsday Global wealth management growth in terms of AuM fell dramatically over the last three years (2009–2012) due to the US economic crisis, combined with the Eurozone crisis...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Infiniti Launches Global Creative Review

Infiniti Launches Global Creative Review | A Survival Guide to Global Advertising Trends | Scoop.it
Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed. Worldwide media spending on the brand was not immediately available. In the U.S.
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

The Advantages of Global Branding and Advertising

The Advantages of Global Branding and Advertising | A Survival Guide to Global Advertising Trends | Scoop.it
Global branding and advertising emphasizes the same brand positioning and messaging from one country to the next. It is an opposite approach to customizing advertising in each individual marketplace. ...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

IGI Global: The Right Format of Internet Advertising (RFIA): A Structural Equation Model (1040-1628)(1533-7979): Payam Hanafizadeh, Mehdi Behboudi: Journal Articles

IGI Global: The Right Format of Internet Advertising (RFIA): A Structural Equation Model (1040-1628)(1533-7979): Payam Hanafizadeh, Mehdi Behboudi: Journal Articles | A Survival Guide to Global Advertising Trends | Scoop.it

This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad features, subjective ad features, product type, user types, ad types, advertising strategy, and ICT condition. It was found that these constructs successfully explain how marketers can find the right format of Internet advertising. Product involvement is found to be the most significant antecedent explaining the right format of Internet advertising.

 

To read the article, you need to access a your library's database or go to http://www.igi-global.com/article/right-format-internet-advertising-rfia/76879

 

more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

10 Trends That Are Shaping Global Media Consumption | Global News - Advertising Age

more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

5 Marketing Predictions for 2013

5 Marketing Predictions for 2013 | A Survival Guide to Global Advertising Trends | Scoop.it
We contacted several advertising experts and reviewed recent studies and business trends to come up with 5 marketing predictions for 2013.
more...
No comment yet.
Rescooped by Anastasia Novelly from Brand Marketing & Branding
Scoop.it!

guinness wheelchairs basketball commercial

guinness wheelchair basketball commercial ad

Via Sylvain Leroux
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | A Survival Guide to Global Advertising Trends | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

What’s Old Is New Again: Digital Advertising Trends in 2013

Even as ad spending growth has stalled in most traditional media, digital continues to climb. eMarketer recently hosted Digital Advertising Trends for 2013, an interesting webinar that examined major developments in US online, mobile and social ad...
more...
No comment yet.
Scooped by Anastasia Novelly
Scoop.it!

Top 5 Digital Advertising Trends to Watch | techcorner.tsnn.com

Top 5 Digital Advertising Trends to Watch | techcorner.tsnn.com | A Survival Guide to Global Advertising Trends | Scoop.it
Digital marketers need to keep tuned into digital advertising trends to stay ahead of the game. However, with a tremendous amount of data being collected and reported upon, it’s not always easy to keep track of the key trends.
more...
No comment yet.