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Rescooped by Suha Jafri from Audience Response for Corporate use
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Wisconsin hospital uses audience response system to train staff, streamline budgeting

Wisconsin hospital uses audience response system to train staff, streamline budgeting | Media & Advertising | Scoop.it

Wisconsin hospital uses audience response system to train staff, streamline budgeting: http://t.co/C0Y4Beys...


Via Participate
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Rescooped by Suha Jafri from Media Intelligence - Middle East and North Africa (MENA)
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Middle East Ad Revenues To Grow By 6.3% in 2014 - Gulf Business

Middle East Ad Revenues To Grow By 6.3% in 2014 - Gulf Business | Media & Advertising | Scoop.it
After remaining flat throughout 2013, Middle East ad revenues are expected to rebound in the coming year.

Via Ali Sajid
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Rescooped by Suha Jafri from IMC (Consumer Insights + Building Brand Identity & Equity)
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Brand Identity Belongs to the Consumer, and is Hard to Change

Brand Identity Belongs to the Consumer, and is Hard to Change | Media & Advertising | Scoop.it
Your brand identity is owned by your consumers. Even though it was you who spent years establishing a particular association in their minds, it is in their minds. They own it now. In other words, you were successful.

Via TheBrandAuthority, Warsha Lata
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Georgia Allen's curator insight, October 1, 2014 8:01 PM

It is crucial for a brand to create a positive and lasting brand identity as consumer recall is fast!

 

Warsha Lata's curator insight, October 2, 2014 5:02 AM

This article shows that brand identity is what your consumers think about you. Therefore when a company's build their brand identity they must be very careful. When circumstances change and your brand is still associated with what it used to be in the past if it is not modified. Therefore customers will still perceive your brand as negative/positive depending on what it used to be and will become very hard to re-position the brand. 

Brett Reid's curator insight, October 2, 2014 7:29 AM

another indepth article on  brand identity. This article explores the power of brand identity and what happens when circumstances change socially and your brand is now associated with negative influences.

Rescooped by Suha Jafri from Why you need social media to engage with your audience
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Become an Expert in Social Media - Blog - The Rethinking Sales Book

Become an Expert in Social Media - Blog - The Rethinking Sales Book | Media & Advertising | Scoop.it

Selling tips business sales training outsourcing social media networking entrepreneur start-up ( 
 
**For further, more detailed information on this topic, please stay tuned for our Webinar on this topic - http://bit.ly/hmPn3A)


Via Andrew Hodgkinson
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