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raising awareness of medicines via education and promotion
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Boehringer backs study of mobile diabetes care - FierceBiotechIT

Boehringer backs study of mobile diabetes care - FierceBiotechIT | medcomms | Scoop.it
Boehringer Ingelheim has struck a deal which positions the German drugmaker to participate in digital diabetes care.
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Mobile Health Could Spell the End of the Distinction Between Clinical Trials and ‘Real World Evidence’ | eyeforpharma

Mobile Health Could Spell the End of the Distinction Between Clinical Trials and ‘Real World Evidence’ | eyeforpharma | medcomms | Scoop.it

Nice mention of relationship between Exco InTouch and Vodafone

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Businesses find It's a social world after all: new stats

Businesses find It's a social world after all: new stats | medcomms | Scoop.it

Businesses today are in the midst of a migration toward a new business model that places a premium on using social platforms to enhance brand reputation, provide customer service and strengthen relationships with key stakeholders, both externally and internally. This adoption of a new social business model is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading, according to an in-depth study on social media trends released today.


Social business is still being defined, but at its core, it is about leveraging social tools, technologies and strategies that transform the way enterprises interact with internal and external stakeholders to jointly generate value, according to a study presented jointly by FedEx and Ketchum, a communications agency, which analyzes the changing impact of social media today. The study updates and expands upon research findings first released in 2010.

 

Social media tools have radically transformed the way people engage with the world around them. That ethos is now being internalized by businesses, the study found.


Via Andrew Spong
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EMA Opens Consultation on Product Information Changes > RAPS > News - Article View

EMA Opens Consultation on Product Information Changes > RAPS > News - Article View | medcomms | Scoop.it
The European Medicines Agency (EMA) has opened a consultation on the information changes to the summary of product characteristics (SmPC) and package leaflets mandated by the new European,...
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Confidence in the Future of EU Clinical Trials Rules - Applied Clinical Trials

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Pharma Marketing Blog: Can Pharma Cure Alzheimer's Disease? A Pfizer Pre-Launch Multichannel Marketing Case Study

Pharma Marketing Blog: Can Pharma Cure Alzheimer's Disease? A Pfizer Pre-Launch Multichannel Marketing Case Study | medcomms | Scoop.it
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Pharmaceutical Marketing and the New Social Media — NEJM

Pharmaceutical Marketing and the New Social Media — NEJM | medcomms | Scoop.it
Perspective from The New England Journal of Medicine — Pharmaceutical Marketing and the New Social Media...
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NICE to offer early advice to payers about new medicines - NEWS - General articles - Pharmaceutical Industry - PMLiVE

NICE to offer early advice to payers about new medicines - NEWS - General articles - Pharmaceutical Industry - PMLiVE | medcomms | Scoop.it
Pharmaceutical Industry | NEWS | General | NICE to offer early advice to payers about new medicines - Will provide evidence summaries ahead of publishing its formal health technology assessments | PMLiVE...
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Text messaging increases medication adherence - NEWS - articles - Pharmaceutical Industry - PMLiVE

Text messaging increases medication adherence - NEWS - articles - Pharmaceutical Industry - PMLiVE | medcomms | Scoop.it
Pharmaceutical Industry | NEWS | | Text messaging increases medication adherence - Study finds patients who received medicine reminders did better at taking their treatment | PMLiVE...
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JNJ adds drug marketing oversight to $2.2B settlement - Boston Business Journal

JNJ adds drug marketing oversight to $2.2B settlement - Boston Business Journal | medcomms | Scoop.it
Johnson & Johnson (NYSE: JNJ) now promises to add more corporate oversight of drug...
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Should pharma DTC marketers use social media ? | World of DTC Marketing.com

Should pharma DTC marketers use social media ? | World of DTC Marketing.com | medcomms | Scoop.it
Should pharma DTC marketers get into social media marketing as part of their marketing ?
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Pharma and social collaboration: benefits of participation, impacts of neglect

Otavio Freire writes:

 

'Social collaboration value can be measured in a variety of ways by pharma.

 

Patient-reported outcomes, including adverse events or reactions and quality of life, are used to determine if a product is safe and whether it should be reimbursed. If patients are willing to share this information socially, there is a largely untapped opportunity to collect data for both product and market research.

 

Additionally, patient advocacy groups can leverage social collaboration to influence product reimbursement and pricing.

 

There are also the very obvious benefits to be gained in identifying potential adverse events earlier.

 

Think for a moment about the impact of the lack of collaboration.

 

When a chronic disease impacts less than 1 percent of the population, the ability to learn from others with the disease, identify specialists, or pinpoint the correct diagnosis can be invaluable to patients, caregivers, and healthcare professionals.

 

With social technologies in place to facilitate collaboration, innovation for new treatments could be fostered through global research communities within and across organizations, and researchers might avoid setbacks by learning from others faster.'


Via Andrew Spong, Lionel Reichardt / le Pharmageek
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Pharma: part of the problem or part of the solution? | pharmaphorum

Pharma: part of the problem or part of the solution? | pharmaphorum | medcomms | Scoop.it

This is an article about the problems the pharmaceutical industry is facing and offers some solutions.

Examples:

- Listen. In today’s incredibly over-stimulated society, just shutting up and listening is a rare activity by individuals, much less an entire industry. But if pharma would listen – truly listen – to its customers, and genuinely work harder to meet their needs, the industry could go a long way towards better understanding its stakeholders.
 
- Put patients in the center. Of your business model. Of your product portfolio. Of your products’ marketing and communications plans. Of your universe. Make no mistake: without patients there would be no pharma.

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In the Eye of the Storm: Payer Value Perspective Key to Market Access | eyeforpharma

In the Eye of the Storm: Payer Value Perspective Key to Market Access | eyeforpharma | medcomms | Scoop.it
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Why Has it Taken Pharma So Long to Get Digital? | eyeforpharma

Why Has it Taken Pharma So Long to Get Digital? | eyeforpharma | medcomms | Scoop.it
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Voluntary Harmonization Process for Multinational Clinical Trials in the EU > RAPS > Features - Article View

Voluntary Harmonization Process for Multinational Clinical Trials in the EU > RAPS > Features - Article View | medcomms | Scoop.it
In April 2001, Directive 2001/20/EC (the Clinical Trials Directive) came into force with the objective of harmonizing clinical trial processes and detailing the legal provisions for Good Clinical Practice (GCP) and Good Manufacturing...
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The growth of gamification within pharma - DigiPharm - Digital Marketing Strategies for Pharmaceutical Products | International Marketing Communications

excerpt: Gamification is on the rise within the pharma industry. The main aim of gamification is to make an unpleasant and boring but necessary task..
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Yahoo! Mail: The best web-based email!

Eli Lilly aims to up social media game

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Social media challenges & benefits for pharma companies | pharmaphorum

Social media challenges & benefits for pharma companies | pharmaphorum | medcomms | Scoop.it
This is an article that highlights the challenges to social media in the pharmaceutical industry and the benefits of overcoming them.Social media for the pharmaceutical industry leaders in particular has huge potential for demonstrating the benefits of certain medications, but there arises a possibility of irresponsible reporting, which could have dire implications.

There is no question that social media for pharmaceutical industry can deliver. Currently, the marketing processes follow the intentions of the regulatory bodies which, despite being outlined for what is believed to be for the good of the public, actually prevent information that is prospectively far more expedient from being released. Were the reins to be loosened a little, and the potential social media risks for pharma managed better, the resulting benefits would outweigh any conceivable disadvantages.


Via Dinesh Chindarkar
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piyush348's comment, July 10, 2012 10:20 PM
system to prevent miss use can be implemented
Dinesh Chindarkar's comment, July 10, 2012 11:45 PM
Sure Piyush, that is an important outcome!
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Huge increase in emerging market spending to lift pharma | InPharm

Huge increase in emerging market spending to lift pharma | InPharm | medcomms | Scoop.it
InPharm.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, jobs, events, and service company listings.
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EU agency lifts lid on drug data secrets

* Clinical data no longer deemed commercially confidential* European regulator plans November conference on openaccess* Shift follows accusations of excessive secrecy in pastBy Ben HirschlerLONDON,...
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Pharma Surges Ahead in Online Communications

Pharma companies (esp in Europe) rank among the world's best online communicators, with Roche leading the way

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Medical writing tops outsourcing list for medical publications teams

Medical writing tops outsourcing list for medical publications teams | medcomms | Scoop.it
In days gone by, drug companies staffed teams of in-house medical writers to prepare new publications. These in-house specialists were ...
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GlaxoSmithKline fraud case: Does crime pay?

GlaxoSmithKline fraud case: Does crime pay? | medcomms | Scoop.it
As the pharmaceutical giant is fined a record sum of $3bn, we ask if the move will be a deterrent for others.
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Mayo Clinic holding a contest to know how effective social media is in healthcare

Mayo Clinic holding a contest to know how effective social media is in healthcare | medcomms | Scoop.it
Mayo Clinic wants to know how effective healthcare social media is. It is holding a contest for researchers to measure and validate effectiveness of social media.

Via Parag Vora
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