“CEOs are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth,” said the statement released on Tuesday to the press.
This shift is seen in the CEOs’ preference to using social networks more than electronic mail or telephones as “primary communication vehicles.”
“Today only 16 percent of CEOs are using social-business platforms to connect with customers as individuals, but that number is poised to spike to 57 percent within the next three to five years.”
The trend of dropping e-mail and the phone as communications tools “is even more significant in Asean [Association of Southeast Asian Nations], where the use of social networks is expected to go up to 68 percent from the current 25 percent, as Asean CEOs plan a step-change from traditional to social media while continuing face-to-face engagement.”
“IBM’s research finds that technology is viewed as a powerful tool to recast organizational structures. More than half of CEOs [global: 53 percent, Asean: 53 percent] are planning to use technology to facilitate greater partnering and collaboration with outside organizations.”
Internally, too, digital communication tools are being eyed by more than half of CEOs (52 percent for global; 47 percent for Asean) to promote “great internal collaboration.”
IBM Philippines Country Manager for Global Business Services Jack Arambulo was quoted in the statement as saying that CEOs have realized “even greater levels of control are not the key to greater innovation and financial performance.”
Via Andrew Spong