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raising awareness of medicines via education and promotion
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Healthcare Social Media Optimization | HealthWorks Collective

Healthcare Social Media Optimization | HealthWorks Collective | medcomms | Scoop.it
When exactly are the best times and days for you to publish your healthcare posts so the most patients and new leads will see them?
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Pharma Marketing Blog: What's at Stake in the Off-Label Promotion ...

Pharma Marketing Blog: What's at Stake in the Off-Label Promotion ... | medcomms | Scoop.it
According to Judge Chin, the "pharmaceutical representative's promotion of an FDA-approved drug's off-label use is speech" and he was prosecuted "precisely" because of his "speech in aid of pharmaceutical marketing.
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Analysis paralysis? - PMLiVE (blog)

Analysis paralysis? - PMLiVE (blog) | medcomms | Scoop.it
Analysis paralysis?PMLiVE (blog)What has always struck me about pharma marketing and sales is their ambiguous relationship to metrics.
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Promote powerful patient stories on hospital social media - FierceHealthcare

Promote powerful patient stories on hospital social media - FierceHealthcare | medcomms | Scoop.it
Promote powerful patient stories on hospital social mediaFierceHealthcareThe more time hospitals put into their social media efforts, the better the so-called return, new research suggests.
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Future for pharma L&D-Setting new digital training benchmarks | pharmaphorum

Future for pharma L&D-Setting new digital training benchmarks | pharmaphorum | medcomms | Scoop.it
This article is about the benefits of synchronous online learning for pharma & also provides some tips on how to ensure that the ROI on training is measurable.
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Daily Research News Online no. 16031 - ghg Introduces Healthcare Brand Influence Tracker

Daily Research News Online no. 16031 - ghg Introduces Healthcare Brand Influence Tracker | medcomms | Scoop.it

Launching a new methodology called ‘Digital Dx’, for measuring, tracking and maximising healthcare firms’ brand influence across all digital channels, including web sites, social media, search engines and mobile

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Pharma Needs To Get Mobile Optimised Before It’s Too Late! | eyeforpharma

Pharma Needs To Get Mobile Optimised Before It’s Too Late! | eyeforpharma | medcomms | Scoop.it

According to a ComScore’s June report on online browsing, the number of mobile internet users are predicted to surpass desktop users by 2014. And note, that’s by 2014, which means, during 2013, which means it’s all starting to look jolly soon.

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Sanofi eyes diabetics with social media - FierceBiotech IT

Sanofi eyes diabetics with social media - FierceBiotech IT | medcomms | Scoop.it
Sanofi eyes diabetics with social mediaFierceBiotech ITSocial media platforms such as blogs, Facebook and Twitter offer Sanofi tools to learn perspectives from patients that employees of the pharma giant would not see otherwise, Dennis Urbaniak,...
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Using tablet computers as pharma detail aids - - General articles - - PMLiVE

Using tablet computers as pharma detail aids - - General articles - - PMLiVE | medcomms | Scoop.it
| | General | Using tablet computers as pharma detail aids - How to execute digital: How pharma companies can use tablet computers such as the iPad | PMLiVE...
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The future of mhealth | pharmaphorum

The future of mhealth | pharmaphorum | medcomms | Scoop.it
This is an article questioning whether consumers and healthcare professionals are enthusiastic adopters of mobile health.
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AstraZeneca launches prostate cancer app | InPharm

AstraZeneca launches prostate cancer app | InPharm | medcomms | Scoop.it

Discussion on the merit of AZ's Prostate Assistant app - is it a perfect example of marketing tactics being chosen without regard to target audience demographics? 

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5 MCM Blunders Every Pharmaceutical Marketer Should Avoid

5 MCM Blunders Every Pharmaceutical Marketer Should Avoid | medcomms | Scoop.it
What are five multichannel marketing blunders that every Pharma marketer should avoid?
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Survey Reports Mislead About Pharma Use of & Spend on Social ...

Survey Reports Mislead About Pharma Use of & Spend on Social ... | medcomms | Scoop.it
PharmExecBlog summed up Cegedim's "2012 US Pharma Insights" survey this way: "while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did ...
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Seismic fallout from ruling on drug marketing and free speech? - Thomson Reuters News & Insight

Thomson Reuters News & InsightSeismic fallout from ruling on drug marketing and free speech?
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Pharma Marketing Blog: What Pharma Can Learn from Dexter

Pharma Marketing Blog: What Pharma Can Learn from Dexter | medcomms | Scoop.it
Pharma marketers are often urged to learn from other industries. Well, I have something that pharma marketers/communicators can learn from Dexter, "America's favorite serial killer." No, I'm not suggesting that marketers ...
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IBM study shows Southeast Asian CEOs dropping email and phone for social

IBM study shows Southeast Asian CEOs dropping email and phone for social | medcomms | Scoop.it

“CEOs are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth,” said the statement released on Tuesday to the press.

 

This shift is seen in the CEOs’ preference to using social networks more than electronic mail or telephones as “primary communication vehicles.”

 

“Today only 16 percent of CEOs are using social-business platforms to connect with customers as individuals, but that number is poised to spike to 57 percent within the next three to five years.”

 

The trend of dropping e-mail and the phone as communications tools “is even more significant in Asean [Association of Southeast Asian Nations], where the use of social networks is expected to go up to 68 percent from the current 25 percent, as Asean CEOs plan a step-change from traditional to social media while continuing face-to-face engagement.”

 

“IBM’s research finds that technology is viewed as a powerful tool to recast organizational structures. More than half of CEOs [global: 53 percent, Asean: 53 percent] are planning to use technology to facilitate greater partnering and collaboration with outside organizations.”

 

Internally, too, digital communication tools are being eyed by more than half of CEOs (52 percent for global; 47 percent for Asean) to promote “great internal collaboration.”

 

IBM Philippines Country Manager for Global Business Services Jack Arambulo was quoted in the statement as saying that CEOs have realized “even greater levels of control are not the key to greater innovation and financial performance.”


Via Andrew Spong
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MEDITECH's Physician Corner: Navigating the New World of Social Media and Healthcare

MEDITECH's Physician Corner: Navigating the New World of Social Media and Healthcare | medcomms | Scoop.it

Social media in the context of medicine is an interesting way to try and solve problems with innovative solutions. There are complications though

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'If patient engagement were a drug, it would be the blockbuster of the century'

'If patient engagement were a drug, it would be the blockbuster of the century' | medcomms | Scoop.it

Leonard Kish writes:

 

'If patient engagement were a drug, it would be the blockbuster drug of the century and malpractice not to use it.

 

Let’s first take a look at the evidence, and then see where we can go from here.

 

First, the evidence for blockbuster drugs. In Dr. Eric Topol’s book “The Creative Destruction of Medicine,” he takes a deep look at the evidence for statins, possibly the biggest group of blockbuster drugs the last 20 years. Statins are a requirement of Meaningful Use Stage 1 clinical quality measures, as well as key measures for the CMS hospital quality measures used by many organizations, internal and external to the hospital, to grade the quality of care at a hospital. Prescribing statins, in many instances, is no longer optional. Topol states that “of every 100 patients taking Lipitor to prevent a heart attack one patient was helped, 99 were not.” These drugs cost $4 per day per patient and $1500 per year. While they are great at lowering cholesterol, it remains unclear that they do much to prevent heart attacks.

 

Now let’s take a look at a 2009 Kaiser study of coordinated cardiac care. Compared to those not enrolled in the study, coordinated care “patients have an 88 percent reduced risk of dying of a cardiac-related cause when enrolled within 90 days of a heart attack, compared to those not in the program.” And, “clinical care teams reduced overall mortality by 76 percent and cardiac mortality by 73 percent.”

 

“Recognizing the importance of early treatment and intervention, every patient who presented with CAD was enrolled in the program for both short- and long-term care.

 

“Physicians, nurses and pharmacists, using proven CAD risk-reduction strategies, work collaboratively with CAD patients to coordinate care. Activities such as lifestyle modification, medication management, patient education, laboratory results monitoring, and management of adverse events are all coordinated across a multifunctional team.”

 

Can you imagine what the headlines would be if a new cardiac drug showed this kind of effectiveness?'


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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | medcomms | Scoop.it

Content is king, but in the mobile era, it will only remain king if it is optimized for mobile devices.

 

Bill Gates was the first to coin the phrase “content is king,” and ever since he coined it in 1996, content creators, website owners, journalists and pundits of the digital era have recited it, dissected it, argued about it or agreed on it.


Via Alex Butler
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The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among ... - Cult of Mac

The iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among ... - Cult of Mac | medcomms | Scoop.it
mobihealthnewsThe iPad Helps Pharmaceutical Reps Influence Prescribing Practices Among ...Cult of MacThe healthcare market research firm surveyed 1819 practicing U.S.
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Pharma Marketing Blog: New Pharma Business Model: Prizes, Not ...

Pharma Marketing Blog: New Pharma Business Model: Prizes, Not ... | medcomms | Scoop.it
A BMJ articled titled "Pharmaceutical research and development: what do we get for all that money?" was roundly criticized by Rich Meyer of World of DTC Marketing blog and Derek Lowe of In the Pipeline blog.
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Understanding the Importance of Mobile Health for Pharma

Understanding the Importance of Mobile Health for Pharma | medcomms | Scoop.it
Mobile health connects the life sciences industry with various stakeholders - from patients and caregivers to physicians and pharmacists.
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Should Pharma Look Again at the Low Engaged Healthcare Consumer? - HealthEd Blog

Should Pharma Look Again at the Low Engaged Healthcare Consumer? - HealthEd Blog | medcomms | Scoop.it
Change is the only thing that is constant, right? Nowhere is this more apparent than in the healthcare landscape.
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Why Your Sales Staff Isn’t On iPads (And Why It Should Be) | Business 2 Community

Why Your Sales Staff Isn’t On iPads (And Why It Should Be) | Business 2 Community | medcomms | Scoop.it
A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM, and...
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