> The future patient is aware of the fact their personal health future is most likely to be conditioned by preventative strategies rather than treatment after the fact.
The future provider’s default assumption is that the patient will participate fully in all decisions that are made about their health.
Future pharma will be the most open, available and discoverable source of gold standard information about their own products and the disease areas they work in. <
Via Andrew Spong, Marie Ennis-O'Connor, Giuseppe Fattori