How to Use Social Analytics to Improve Your Marketing Performance
Business 2 Community
Tools like Twitonomy, Twtrland and Followerwonk work well for Twitter and Circlecount, Circloscope and Steady Demand work well for Google Plus.
|Scooped by Nic Padula|
Recently, I have monitoring my twitter activity with the help of twtrland.com, a website that visualizes your social footprints to help you discover new people, understand their impact and find better ways to connect and increase your network. Although all this demographic and analytical data can be easily generated for me, it can be tough to understand how to use the data in order to improve social media communications. This article helps define and understand the metrics and measurements that are used in social media in order to Improve audience reach, positive feedback, more engagement, and a better understanding of target audience.
Check out the article for more in depth explication, but a highlight of key suggestions include:
- Understand your own social data: how well are you doing and what can you learn
- Understand your competitors’ social data: how well are they doing and what can you learn from them
- Understand wider social data: what resonates with the target audience and what are the trends
The basic analysis is to understand what already works well for your brand, your competing brands, and overall on the social media platform. Using these three guidelines, a brand can build a gnarly social media platform that is effective and attractive to other users.