Measuring the Impact of Social Media
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How to Use Social Analytics to Improve Your Marketing Performance - Business 2 Community

How to Use Social Analytics to Improve Your Marketing Performance - Business 2 Community | Measuring the Impact of Social Media | Scoop.it
How to Use Social Analytics to Improve Your Marketing Performance
Business 2 Community
Tools like Twitonomy, Twtrland and Followerwonk work well for Twitter and Circlecount, Circloscope and Steady Demand work well for Google Plus.
Nic Padula's insight:

Recently, I have monitoring my twitter activity with the help of twtrland.com, a website that visualizes your social footprints to help you discover new people, understand their impact and find better ways to connect and increase your network. Although all this demographic and analytical data can be easily generated for me, it can be tough to understand how to use the data in order to improve social media communications. This article helps define and understand the metrics and measurements that are used in social media in order to Improve audience reach, positive feedback, more engagement, and a better understanding of target audience. 


Check out the article for more in depth explication, but a highlight of key suggestions include: 

  1. Understand your own social data: how well are you doing and what can you learn
  2. Understand your competitors’ social data: how well are they doing and what can you learn from them
  3. Understand wider social data: what resonates with the target audience and what are the trends

The basic analysis is to understand what already works well for your brand, your competing brands, and overall on the social media platform. Using these three guidelines, a brand can build a gnarly social media platform that is effective and attractive to other users. 

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Twitter tests massive profile redesign that focuses on photos

Twitter tests massive profile redesign that focuses on photos | Measuring the Impact of Social Media | Scoop.it
In its continued quest to make its product more accessible to the masses, Twitter has begun testing a comprehensive visual redesign of its profile pages. The new profile pages, as reported by M...
Nic Padula's insight:

nooooooo! :( 

There is no originality in the web any more. It's all focusing on moving towards the same website at 4 different URLS.

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Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store - Forbes

Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store - Forbes | Measuring the Impact of Social Media | Scoop.it
Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store
Forbes
I gave up, a long time ago, trying to chronicle every competitive move made by the various factions in the brick-and-mortar versus e-commerce retailing wars.
Nic Padula's insight:

Amazing concept to bring in new activity and interaction to a Company through social media. Not that long ago, an an Indian advertising firm put together a campaign that displayed rows of t-shirts in a vending machine-billboard. The shirts were pushed one step closer every time a tweet was sent out. This pop up shop is somewhat similar to this idea, but seems like it would be more cost effective than the mechanics of the billboard. It's really exciting to see exciting to see the monetary value being put on a tweets from consumers. 

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Oscars 2014: Ellen DeGeneres Selfie Goes Viral Crashes Twitter

Oscars 2014: Ellen DeGeneres Selfie Goes Viral Crashes Twitter | Measuring the Impact of Social Media | Scoop.it
Tweet broke a record set by President Barack Obama with the picture of him hugging first lady Michelle Obama
Nic Padula's insight:

As someone who rarely participates in televised social media events, even I could not pass on the excitement that took place during yesterday's oscars.


"I want to break the record of most retweets"said Ellen DeGeneres, as

she snapped a photo of a selfie with a dozen celebrities. The front facing camera photo included Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyong’o Jr., Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyong'o and Angelina Jolie.


Seconds after her statement, my roommates and I all franticly opened our twitter feed to await the photo's appearance on our time line. However, no matter how many times we pulled down on our time line to refresh the content, the photo didn't appear -- in fact, our twitter feed wasn't updating. The photo was becoming retweeted on such a large scale, that it actually crashed twitter. 


Several minutes had gone by and the photo finally appeared. 50 k 1 minute after posting. Every minute after posting, I refreshed the feed to check the statistics of the photo. Exponentially increasing the number seemed to double upon every refresh. within 3 minutes 200,000 Retweets - and finally ending with 2.5 Million retweets less than 12 days later. 


I think this event is an extraordinary example of the power that social media can have when used correctly and engagingly. One thing that intrigues me the most, however, is how many people were watching the Oscars and heard the live announcement vs how many had re-tweeted it after seeing / hearing about it. 

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Say Goodbye to 'Flappy Bird': Creator Taking The Game Down - I4U News

Say Goodbye to 'Flappy Bird': Creator Taking The Game Down - I4U News | Measuring the Impact of Social Media | Scoop.it

In a bizarre turn of events, the Vietnamese creator of the maddeningly difficult #1 Android and Apple iOS game Flappy Bird is saying that he’s taking the game down within the next day.
Read more at http://www.i4u.com/2014/02/63130/say-goodbye-flappy-bird-creator-taking-game-down#JL28i0zWKqoKrF0B.99


Via Elizabeth White
Nic Padula's insight:

$50,000's a day in ad revenue, wasn't worth the troubles Flappy Bird brought to it's creator, Dong Nguyen. Less than a month after it's release the simplistic 8-bit styled game hit number one of the most downloaded apps on Android and Apple. Dong took to twitter in an out of the blue tweet saying "I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."

Citing the stress that the game has brought him wasn't worth keeping it up. ( Although many have suggestions of another reason ) This tweet received 138,984 retweets, and 42,000 Favorites. 


Putting the creator of one of the most simplistic, helicopter-remake games in the spotlight, I wouldn't be surprised if he used this new found fame to release an App he believes to be more attention-worthy. 


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Costello's curator insight, February 12, 2014 8:03 AM

This article talks about Flappy Bird, the free app that is the number one download by the Android and Apple market.  In this article the developer of the game, Dong Nguyen has announced that he is taking the game off the market.  Flappy Bird was a free download that made Nguyen upwards of $50,000 a day from app advertising revenue.  When Nguyen was asked why he took the game down, he replied that he was getting to much criticism.  This excuse feels as one that lacks backing because surely a game that is the most highly downloaded should be able to get by some criticism?  There is much skepticism that his graphics could be causing a copyright issue however nothing has been released.  As a downloader and player of flappy bird I was amazed when I saw this article. I mean sure I have played this game from time to time and got so frustrated I considered throwing my phone through the wall, but games are not supposed to be a walk in the park.  I believe a good game should offer a challenge, without frustration you have a boring and easily conquerable game.