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#MeaningfulData
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Mobile data traffic dominated by top five apps: Ericsson Mobility Report

Mobile data traffic dominated by top five apps: Ericsson Mobility Report | #MeaningfulData | Scoop.it

Mobile data traffic dominated by top five apps: Ericsson Mobility Report

HavasMediaSingapore's insight:

video and social are king

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Tops of 2014: Social TV

Tops of 2014: Social TV | #MeaningfulData | Scoop.it
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of social media fodder during programs—and even in the days after. So what made the list of most tweeted programs in 2014?
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10 Trends for 2015

This year, Havas Worldwide offers its forecast for the new year with “10 Trends for 2015.” While two years ago, the report noted the coming rise in “co-” words…
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New Research Shows How Digital Connects Shoppers to Local Stores – Think with Google

New Research Shows How Digital Connects Shoppers to Local Stores – Think with Google | #MeaningfulData | Scoop.it
To better understand the impact of digital on in-store shopping, Google conducted research with Ipsos MediaCT and Sterling Brands. From our findings, we debunked three common retail myths and identified ways retailers can use digital more effectively to connect with consumers.
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How to Get Social Users in APAC to Share Your Content - eMarketer

How to Get Social Users in APAC to Share Your Content - eMarketer | #MeaningfulData | Scoop.it
Marketers looking to get branded content shared via social by users in Asia-Pacific will need to strike a balance between informational value and humor. According to research, more than four in 10 users primarily share informative content, while 35% share humorous tidbits more. Why do they share? Keeping in touch with people is the most popular reason for doing so.
HavasMediaSingapore's insight:

In Singapore, social media users more likely to share informative and entertaining content. The biggest reason for social sharing was to keep in touch with people, though promoting causes or issues users felt strongly about was important to many.

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Where Is Digital Video Viewing Most Popular? - eMarketer

Where Is Digital Video Viewing Most Popular? - eMarketer | #MeaningfulData | Scoop.it
Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. So who’s doing it most?
HavasMediaSingapore's insight:

Penetration in the East Asian country reached nearly 96%, meaning virtually anyone who goes online at least weekly also watches digital video with some frequency.

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INFOGRAPHIC: How to Plan Content Marketing ROI

INFOGRAPHIC: How to Plan Content Marketing ROI | #MeaningfulData | Scoop.it
Learn which types of content have the highest ROI, the best days to share content on social media and other must-known content marketing info.
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An infographic visualizing new data on metrics of success, which types of content have the highest ROI, the best days to share content on social media and more.

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INFOGRAPHIC: SEA Digital Marketing Trends 2014

INFOGRAPHIC: SEA Digital Marketing Trends 2014 | #MeaningfulData | Scoop.it
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look. Female consumers gaining greater influence in Asia - 31% of...
HavasMediaSingapore's insight:

Another digital trends in South East Asia with new findings in Singapore market : Singaporean have connected with brands on a social media site and also digital consumers in Singapore own an internet-capable mobile phone.

 

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The Story of the 2014 World Cup on Social Media

The Story of the 2014 World Cup on Social Media | #MeaningfulData | Scoop.it
How the world's biggest sporting event played out
HavasMediaSingapore's insight:

You can see the stats in every match. Check it out!!

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Infographic: World Cup Final Sparks 32 Million Tweets

Infographic: World Cup Final Sparks 32 Million Tweets | #MeaningfulData | Scoop.it
This chart shows the most tweeted-about matches of the 2014 FIFA World Cup in Brazil.
HavasMediaSingapore's insight:

As the 2014 World Cup culminated in a nail-biting final between Germany and Argentina, the global Twitter community closely watched and commented on what was happening in Rio's famous Maracana stadium. According to Twitter, the final sparked 32.1 million tweets, second only to Germany's spectacular 7:1 thrashing of tournament host Brazil. Not surprisingly, Twitter activity peaked right after Mario Götze had scored the winning goal (556,499 tweets per minute) and after the final whistle had made Germany the new world champion (618,725 TPM).

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Rise of digital devices drives new viewing habits in APAC: 3 in 5 Singaporeans engage in online activities while watching TV

Rise of digital devices drives new viewing habits in APAC: 3 in 5 Singaporeans engage in online activities while watching TV | #MeaningfulData | Scoop.it
Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
HavasMediaSingapore's insight:

61 per cent of Singaporeans take part in "screen stacking" - defined as the act of watching TV and engaging in other digital activities simultaneously. This multi-tasking means advertisers need to think integrated more engagement activities in this new behavior.

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Finding your audience on Facebook [INFOGRAPHIC]

Finding your audience on Facebook [INFOGRAPHIC] | #MeaningfulData | Scoop.it
Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.
HavasMediaSingapore's insight:

Very useful infographic!! Overview of all the options advertisers currently have when building a target audience on Facebook.

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Millward Brown - AdReaction 2014

Millward Brown - AdReaction 2014 | #MeaningfulData | Scoop.it
Marketing in a multiscreen world
HavasMediaSingapore's insight:

Make your life easier with this tools from Millward Brown. AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.

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2015: Social Media Marketing Trends You Cannot Miss

2015: Social Media Marketing Trends You Cannot Miss | #MeaningfulData | Scoop.it
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
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Know Where To Share: Which Distribution Channels Are Best For Your Content?

Know Where To Share: Which Distribution Channels Are Best For Your Content? | #MeaningfulData | Scoop.it
Are you using the right media in your content marketing strategy? Creating content is only the beginning of your marketing efforts; distribution is where it really pays off.
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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC] | #MeaningfulData | Scoop.it
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
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11 consumer trends for 2015

11 consumer trends for 2015 | #MeaningfulData | Scoop.it
B2B over B2C, Finance enters the mobile age and brands will speak more like real people.
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Instagram Use Remains Heavily Concentrated Among Youth

Instagram Use Remains Heavily Concentrated Among Youth | #MeaningfulData | Scoop.it
Source: GlobalWebIndex (GWI)

Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the...
HavasMediaSingapore's insight:

Instagram is arguably the hottest mobile application, ranking as the fastest-growing top smartphone application of 2013 and already boasting broader reach than the likes of Twitter and Google+. While its user base skews young and it’s a favorite among teens and Millennials, its appeal is also expected to widen.

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15 Tools Every Social Media Manager Should Use | Visually Blog

15 Tools Every Social Media Manager Should Use | Visually Blog | #MeaningfulData | Scoop.it
Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a triple threat, you should develop a strategy, based on as much knowledge as possible about your audience and their behavior. The 15 tools below will help you and your social media manager take on the complexity of the job. 1. Google Analytics Report Those who have Google Analytics installed on their website can use Visually’s Google Analytics... keep reading
HavasMediaSingapore's insight:

Some tools that will help to managed your social media accounts. Enjoy!!

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INFOGRAPHIC: Social Media Facts to Blow Your Mind

INFOGRAPHIC: Social Media Facts to Blow Your Mind | #MeaningfulData | Scoop.it
Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a…
HavasMediaSingapore's insight:

Some Social Media Facts : 1. Photos drive engagement on FB pages, 2. FB, Pinterest, and Twitter drive the most traffic.

 

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FIFA Sponsorships: Who Gained the Most from WC Investment

Ad Age worked with ListenFirst to measure the effect that World Cup sponsorship had on social-community growth.
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INFOGRAPHIC: #WorldCup2014 Social Media Stats

INFOGRAPHIC: #WorldCup2014 Social Media Stats | #MeaningfulData | Scoop.it

The players aren’t the only ones breaking records at this year’s World Cup. In fact, the world is in frenzy over the World Cup; it is the most trending top

HavasMediaSingapore's insight:

Amazing statistic!!

- World Cup ads have thus far attracted 6.9m shares across social media, 31.4 percent more than the 4.7m notched up by the Super Bowl.

- 220 million people on Facebook have made 1 billion posts, comments, and likes.

- Google had 1.9 billion related searches.

- The 7 – 1 Germany victory over Brazil boasted a monster 580,000 tweets in the space of a minute.

- Univision and ESPN streaming platforms reported 5.3 million unique viewers for the United States’ round of 16 matchup with Belgium; a previously unprecedented number before this World Cup.

 

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GOOGLE TRENDS: What the Fans are Searching for during WC

GOOGLE TRENDS: What the Fans are Searching for during WC | #MeaningfulData | Scoop.it
What the world wants to know during the tournament
HavasMediaSingapore's insight:

A unique glimpse into what the world wants to know during the tournament. Check it out!!

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Where Is the Ad Spend Headed? | Social Media Today

Where Is the Ad Spend Headed? | Social Media Today | #MeaningfulData | Scoop.it
The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.
HavasMediaSingapore's insight:

All you want to know about content marketing. Check it out!!

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Mobile Advertising and the Rise of Connected Smart Phones | Social Media Today

Mobile Advertising and the Rise of Connected Smart Phones | Social Media Today | #MeaningfulData | Scoop.it
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
HavasMediaSingapore's insight:

The benefits for mobile are huge and it’s potential is even bigger! There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.

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