From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of social media fodder during programs—and even in the days after. So what made the list of most tweeted programs in 2014?
To better understand the impact of digital on in-store shopping, Google conducted research with Ipsos MediaCT and Sterling Brands. From our findings, we debunked three common retail myths and identified ways retailers can use digital more effectively to connect with consumers.
Marketers looking to get branded content shared via social by users in Asia-Pacific will need to strike a balance between informational value and humor. According to research, more than four in 10 users primarily share informative content, while 35% share humorous tidbits more. Why do they share? Keeping in touch with people is the most popular reason for doing so.
In Singapore, social media users more likely to share informative and entertaining content. The biggest reason for social sharing was to keep in touch with people, though promoting causes or issues users felt strongly about was important to many.
Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. So who’s doing it most?
Penetration in the East Asian country reached nearly 96%, meaning virtually anyone who goes online at least weekly also watches digital video with some frequency.
Syndacast have just released an infographic covering five marketing trends to watch out for in South East Asia 2014. Worth taking a look. Female consumers gaining greater influence in Asia - 31% of...
Another digital trends in South East Asia with new findings in Singapore market : Singaporean have connected with brands on a social media site and also digital consumers in Singapore own an internet-capable mobile phone.
This chart shows the most tweeted-about matches of the 2014 FIFA World Cup in Brazil.
As the 2014 World Cup culminated in a nail-biting final between Germany and Argentina, the global Twitter community closely watched and commented on what was happening in Rio's famous Maracana stadium. According to Twitter, the final sparked 32.1 million tweets, second only to Germany's spectacular 7:1 thrashing of tournament host Brazil. Not surprisingly, Twitter activity peaked right after Mario Götze had scored the winning goal (556,499 tweets per minute) and after the final whistle had made Germany the new world champion (618,725 TPM).
Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
61 per cent of Singaporeans take part in "screen stacking" - defined as the act of watching TV and engaging in other digital activities simultaneously. This multi-tasking means advertisers need to think integrated more engagement activities in this new behavior.
Most advertisers know that Facebook offers some quite impressive targeting capabilities. What most don’t understand however is just how impressive these are. With around one fifth of the world’s population on Facebook the reach is massive to say the least, and combined with the granularity of Facebook’s user data the marketing opportunity really is insane.
Very useful infographic!! Overview of all the options advertisers currently have when building a target audience on Facebook.
Make your life easier with this tools from Millward Brown. AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the...
Instagram is arguably the hottest mobile application, ranking as the fastest-growing top smartphone application of 2013 and already boasting broader reach than the likes of Twitter and Google+. While its user base skews young and it’s a favorite among teens and Millennials, its appeal is also expected to widen.
Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared. Unless you want to turn your social media endeavors into a triple threat, you should develop a strategy, based on as much knowledge as possible about your audience and their behavior. The 15 tools below will help you and your social media manager take on the complexity of the job. 1. Google Analytics Report Those who have Google Analytics installed on their website can use Visually’s Google Analytics... keep reading
Some tools that will help to managed your social media accounts. Enjoy!!
The biggest difference between content marketing and advertising, though, is that one of the main principles of content marketing is getting out there and marketing the marketing, which isn’t something one would typically do with a traditional print ad or a digital banner ad.
All you want to know about content marketing. Check it out!!
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
The benefits for mobile are huge and it’s potential is even bigger! There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.