#MeaningfulConnections
171 views | +0 today
Follow
#MeaningfulConnections
Triggering Creativity via IDEAS
Your new post is loading...
Your new post is loading...
Scooped by HavasMediaSingapore
Scoop.it!

In Remembrance: Alex Ferguson, 1885-1917

In Remembrance: Alex Ferguson, 1885-1917 | #MeaningfulConnections | Scoop.it
The Royal British Legion is behind a weighty ad campaign called "Every Man Remembered," featuring soldiers from World War I who share names with famous people a century later (although "Tom Jones" really is an insanely common name) and making the case that the soldier should be famous, too.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Step 1 to Douchebaggery: Make Use of Industry Jargons

Step 1 to Douchebaggery: Make Use of Industry Jargons | #MeaningfulConnections | Scoop.it
This new video for webinar platform On24 is more proof that white-guy rapvertising is never going out of style.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

adidas Declares Victory in WC Battle vs. Nike

adidas Declares Victory in WC Battle vs. Nike | #MeaningfulConnections | Scoop.it
Adidas beat Nike in the sports outfitters' World Cup because it has a better understanding of soccer.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

KFC India launches KFC WOW@25 Augmented Reality app that Show the "Real Value" of your Bank Note.

KFC India launches KFC WOW@25 Augmented Reality app that Show the "Real Value" of your Bank Note. | #MeaningfulConnections | Scoop.it
KFC India has launched a new KFC WOW@25 Augmented reality app for both Android, iPhone and iPad. This app is developed by Blink Solution for KFC India, to p
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad? | #MeaningfulConnections | Scoop.it
Good lord, Beats by Dre is getting great at sports commercials.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Coke Ups the Ante with Teen-sourced TVC

Coke Ups the Ante with Teen-sourced TVC | #MeaningfulConnections | Scoop.it
Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set to premiere during Wednesday's season finale of American Idol, came out of a contest announced a few months ago.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

The Social Media Marketing Hero’s Cycle: Building Content For the Buyer’s Journey | Simply Measured

The Social Media Marketing Hero’s Cycle: Building Content For the Buyer’s Journey | Simply Measured | #MeaningfulConnections | Scoop.it
When I was young, I wanted to be a sitcom writer. Now that I’m older, wiser, and more mature…I still kinda want to write sitcoms. I love a good sitcom. You get the full scope of a well-diagrammed story in 21 minutes (plus commercials).
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Your Parents Most Likely Made You on an IKEA Furniture

Your Parents Most Likely Made You on an IKEA Furniture | #MeaningfulConnections | Scoop.it

Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture.

HavasMediaSingapore's insight:

You’ll never look at the washing machine the same way again

more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Someone Get SPH to Use This Ink!

Someone Get SPH to Use This Ink! | #MeaningfulConnections | Scoop.it

Who says print is dead? If anything, it's alive and sounds delicious! This unique poster, created by Grey London and print production and software developer Novalia, is essentially an app made of paper promoting British food brand Schwartz's Flavour Shots.

HavasMediaSingapore's insight:

What does Paper sound like? Technology allows us to reimagine media.

more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Pinterest Replaces Keywords with Photos through New Search Engine

Pinterest Replaces Keywords with Photos through New Search Engine | #MeaningfulConnections | Scoop.it
The company revealed a new type of search engine for its app called "Guided Search." It was revealed at an event at Pinterest's San Francisco headquarters Thursday evening.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

The Lego Movie: content marketing at its finest

The Lego Movie: content marketing at its finest | #MeaningfulConnections | Scoop.it
Pablo Smithson pieces together the building blocks of success in Lego's ultimate piece of content marketing
HavasMediaSingapore's insight:
branded content today can range from 6s on Vine to 2.5hrs on a movie screen. At the heart of success lies the insight that content has to be either useful or entertaining to reap rewards.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Taco Bell Uses Snapchat to Announce New Dorito Locos Taco Line

Taco Bell Uses Snapchat to Announce New Dorito Locos Taco Line | #MeaningfulConnections | Scoop.it
Taco Bell announces Spicy Chicken Cool Ranch Doritos Locos Taco using Snapchat first-ever 'Live Film'
HavasMediaSingapore's insight:

Always be on the lookout for the latest technology that your TA is using, and don't be afraid to test it out.

more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

iPad on World Tour with “Your Verse” Campaign

iPad on World Tour with “Your Verse” Campaign | #MeaningfulConnections | Scoop.it
Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools to support their passions.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Nike Teams Up with GDN to Push Real-Time Ads Right After Pivotal Plays during the World Cup

Nike Teams Up with GDN to Push Real-Time Ads Right After Pivotal Plays during the World Cup | #MeaningfulConnections | Scoop.it
Google and Nike partnered on eight different real time marketing efforts during the World Cup.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Which Brands Won the World Cup’s Reactive Content Marketing Game

Which Brands Won the World Cup’s Reactive Content Marketing Game | #MeaningfulConnections | Scoop.it
With audience engagement the name of the game, which brands and sponsors managed to effectively embrace live content as a strategy during the #WorldCup2014?
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

PSA: Instagram to be Taken Over b 7-Eleven Moustache Straws

PSA: Instagram to be Taken Over b 7-Eleven Moustache Straws | #MeaningfulConnections | Scoop.it
7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and a full $2.99 for the Mason jar (though you get your first Slurpee free).
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Beck's Supports New Zealand Music Month through "Poster Mixer"

Beck's Supports New Zealand Music Month through "Poster Mixer" | #MeaningfulConnections | Scoop.it
Beck's recently made an unorthodox contribution to New Zealand's Music Month by unveiling a touch-activated street poster that lets passers-by play or even remix tracks from local musicians.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings

Indeed.com Hires the Cast and Crew for Its First Ad Through the Site's Own Job Listings | #MeaningfulConnections | Scoop.it
How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its own listings to hire experienced professionals for the ad's cast and crew.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Social Media Multiplies Our Stupidity 10x Over

Social Media Multiplies Our Stupidity 10x Over | #MeaningfulConnections | Scoop.it
State.com has set all our hilarious social media frustrations to classical music.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Get the Chance to Make a Human Droid Act Stupid

Get the Chance to Make a Human Droid Act Stupid | #MeaningfulConnections | Scoop.it
A tweet-powered hologram was placed in a storefront in central London, where passersby could tweet actions in real-time.
HavasMediaSingapore's insight:

Real Time continues to amaze. Even though holograms technically don't exist as yet, viewers allowed their realities to be persuaded otherwise as they watched their social interactions translate to real world actions.

more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Mazda Entertains You during Long Drives through Instagram

Mazda Entertains You during Long Drives through Instagram | #MeaningfulConnections | Scoop.it

Mazda attracts new followers with an interactive story told over the course of four months.

HavasMediaSingapore's insight:

"Long Drive Home" is meticulously planned and elegantly art-directed and shows that with imagination, story telling on a social platform can be captivating

more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Experts Weigh In On What Makes A Great Ad - PSFK

Experts Weigh In On What Makes A Great Ad - PSFK | #MeaningfulConnections | Scoop.it
PSFK caught up with execs from McCann and R/GA London about the makings of a great campaign and their favorite work this year.
HavasMediaSingapore's insight:

D&AD is one of the most prestigious and hardest awards to win. It has been awarding creative excellence in design and advertising since 1962. Hear what the jury looks out for in digital winners.
more...
No comment yet.
Scooped by HavasMediaSingapore
Scoop.it!

Apple Puts Shine On The Environment In New Ad Campaign [Video] | Cult of Mac

Apple Puts Shine On The Environment In New Ad Campaign [Video] | Cult of Mac | #MeaningfulConnections | Scoop.it
Apple has released its latest commercial, and it's a doozy. Called "Better," the ad (which is narrated by Tim Cook) refers to Apple's work in terms of its
more...
No comment yet.