#MeaningfulBrands
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S$150,000 grant for unique stories about Singapore’s neighbourhoods launched

S$150,000 grant for unique stories about Singapore’s neighbourhoods launched | #MeaningfulBrands | Scoop.it
The POSB Storytellers Grant dedicates S$150,000 towards three winning personal narratives of today's modern Singaporean neighbourhoods, based on the themes "people", "places" or "purpose".
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Want to help the world? Matchmaker connects LinkedIn profiles to charities

Want to help the world? Matchmaker connects LinkedIn profiles to charities | #MeaningfulBrands | Scoop.it
Matchmaking service to fuel corporate social responsibility partnerships
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Beauty Brand Creates Campaign to Combat Mental Illness

Beauty Brand Creates Campaign to Combat Mental Illness | #MeaningfulBrands | Scoop.it
The Philosophy cosmetics brand expects to raise $10 million over the next five years and will focus its efforts on mental health issues most affecting women.
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Microsoft partnership creates a new gadget to help the visually impaired

Microsoft partnership creates a new gadget to help the visually impaired | #MeaningfulBrands | Scoop.it
Smart headset paired with navigation data that works with a network of information beacons spread throughout the city
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Ice Cream Entrepreneurs Aid Women Recovering from Natural Disasters, Conflict

Ice Cream Entrepreneurs Aid Women Recovering from Natural Disasters, Conflict | #MeaningfulBrands | Scoop.it
Ice cream empowers women? You betcha!
HavasMediaSingapore's insight:

Here is the perfect example of one brand who does it right! Followed and supported by their customers for their sustainable approach and being so mindful about the quality of their products, Blue Marble has had a tremendous success from its very first years. The ice cream shop is now using its learning to implement in third-world countries activities which will boost economical development and individual empower and job creation.

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IKEA Turns Focus to Improving Mom and Dad's Mornings

IKEA Turns Focus to Improving Mom and Dad's Mornings | #MeaningfulBrands | Scoop.it
Furnishing brand turns focus to improving mom and dad's mornings
HavasMediaSingapore's insight:

As a brand that continues to shape its brand by merging content and supporting the lifestyles of their consumer, IKEA recently launched their First :59program.

The campaign is also accompanied by a robust Pinterest board, which has already garnered over 86K followers.

You can check how they are tackling the same consumer insight on a global level in their Life at Home Report, which covers some 7 global cities and takes a sleek ethnographic approach.

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QR code badges could help lost seniors find their way home

QR code badges could help lost seniors find their way home | #MeaningfulBrands | Scoop.it
Hefei City in China has issued QR code badges to elderly people, enabling passersby to help them back to their home if they get lost.
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Rosetta Stone Language Learning App: Making the World Smaller

Rosetta Stone Language Learning App: Making the World Smaller | #MeaningfulBrands | Scoop.it
Join the millions already using a second language to create a smaller world, and watch Rosetta Stone’s new series from VICE Sports, Munchies, and i-D.
HavasMediaSingapore's insight:

Rosetta Stone's new integrated campaign aims to let Millennials know that it is purpose driven. It helps us learn another language and allows to make the world smaller and more cooperative, while giving ourselves entrance to other cultures. A real meaningful integrated communication campaign.

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Unilever Push for Sustainable Living with Help of Techies

HavasMediaSingapore's insight:

Launched in May, The Foundry, sets briefs for technology startups around challenges that Unilever is working on, such as smart ice cream cabinets, reinventing ecommerce and Cleanipedia, an online resource for cleaning tips. As well as the opportunity to work on its brands, Unilever also provides the startups with mentorship and investment.

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Paddy Power Rides on WC to Promote #Shavetherainforest

Paddy Power Rides on WC to Promote #Shavetherainforest | #MeaningfulBrands | Scoop.it
Paddy Power enters choppy waters with World Cup Amazon deforestation stunt, Paddy Power caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign. | Marketing Magazine
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4G for Good – Contagious Communications

4G for Good – Contagious Communications | #MeaningfulBrands | Scoop.it
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective ad campaigns
HavasMediaSingapore's insight:

StarHub enters the circular economy with an nicely crafted video manifesto.

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Guinness lights up the city

Guinness lights up the city | #MeaningfulBrands | Scoop.it
In support of single mothers, Guinness has created a beautiful instillation art. Check it out.
HavasMediaSingapore's insight:
Guinness global projects initiatives signal the Brand's focus on societal well being anf reinforces its Brand prop of being "Made of More."
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Unilever’s Comfort assures moms in emotional film

Unilever’s Comfort assures moms in emotional film | #MeaningfulBrands | Scoop.it
There's no perfect mom, and that's okay - as this Unilever ad aims to convey.
HavasMediaSingapore's insight:

What are the similarities between a prisoner and an astronaut? Watch the answer in that new Unilever video conceptualized between Singapore and London.

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Striking magazine cover raises awareness about violence against women

Striking magazine cover raises awareness about violence against women | #MeaningfulBrands | Scoop.it
Mag shows woman suffocating on cover to support #VictimsOfViolence
HavasMediaSingapore's insight:

Creative (and choking) media "Buy"

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Paying $1m Forward – Contagious Communications

Paying $1m Forward – Contagious Communications | #MeaningfulBrands | Scoop.it
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most innovative, creative and effective ad campaigns
HavasMediaSingapore's insight:

What would you do if someone was giving $10 to do a random act of kindness?

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Jessica Alba’s The Honest Co. Raises $70M, Preps for IPO

Jessica Alba’s The Honest Co. Raises $70M, Preps for IPO | #MeaningfulBrands | Scoop.it
The California-based startup has grown quickly by blending its environmentally sensitive products with a social mission.
HavasMediaSingapore's insight:

Being an international celebrity does help to garner public attention about one cause. But Jessica Alba has decided to do it the right way. With growing public interest toward healthy, safe, sustainable products, her The Honest Co. company has received massive funding support in prep for a soon IPO. The involvement of such public figures onto responsible business will only create more momentum for meaningful brands to rise. And that, we do like!

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Social Media Photos Turned into Postcards for Inmates

Social Media Photos Turned into Postcards for Inmates | #MeaningfulBrands | Scoop.it
After serving time, entrepreneur starts Pigeonly to bridge divide between prisoners and society
HavasMediaSingapore's insight:

This app initially meant to bridge the divide between prisoners and the outside world could be also be a mean to for younger generations to reconnect, or share their some bits of their online social life, with their "unplugged" elders.

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Supply Chain Transparency Platform – Industries

Supply Chain Transparency Platform – Industries | #MeaningfulBrands | Scoop.it
HavasMediaSingapore's insight:

PurView is UL’s new cloud-based software that helps manufacturers and retailers choose products based on their environmental and social responsibility profiles. A first step approach that might open one day on a solutions for consumers to easily select their purchases based on their responsible input.

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World's Greatest Dad Shows You How It's Done in Ad for Peanut Butter Cheerios

World's Greatest Dad Shows You How It's Done in Ad for Peanut Butter Cheerios | #MeaningfulBrands | Scoop.it
Fathers have been making a comeback in ads lately—they're no longer just sniveling idiots with no parenting skills whatsoever.
HavasMediaSingapore's insight:

Adding to this pretty cool two minutes video depicting the "New Dad", Cheerios has created a Tumblr blog where numrous "How To Dad" best practices are regularly posted. (http://peanutbuttercheerios.tumblr.com/)

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Honda to Sell Bottled Water Distilled from Its Cars

Honda to Sell Bottled Water Distilled from Its Cars | #MeaningfulBrands | Scoop.it

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with a memorable stunt—creating a new bottled-water brand, H2O.

HavasMediaSingapore's insight:

The world's first hydrogen-powered car that emits only water. Water so clean and pure, you could put it in a bottle and drink it. Now isn't that refreshing?

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WC 2014 Powered by Solar Energy, Aims to be the Greenest in History

WC 2014 Powered by Solar Energy, Aims to be the Greenest in History | #MeaningfulBrands | Scoop.it
The FIFA World Cup 2014 in Brazil has plenty of recognizable partners and sponsors including Adidas, Budweiser, Coca-Cola, Sony and Visa. The international soccer tournament, however, has one sponsor unfamiliar with most spectators: Yingli Solar.
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WC Sponsors Doubles Efforts on its CSR Programs Amidst Unrest

WC Sponsors Doubles Efforts on its CSR Programs Amidst Unrest | #MeaningfulBrands | Scoop.it
Brandchannel - always branding. always on.
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Ben & Jerry turn ice cream into energy

Ben & Jerry turn ice cream into energy | #MeaningfulBrands | Scoop.it
Ben & Jerry’s has become the first ice cream company in the world to power one of its factories using the by-products of ice cream
HavasMediaSingapore's insight:

"Nothing is really lost or found; it's all about transformation" said French scientist Lavoisier. Ben & Jerry walks the talk by making the operation of that one plant fully sustainable, and a fantastic learning tool for other to replicate similar infra-structures.

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Carpe diem, says Insurer FWD in latest campaign: Get Ready To Live

Carpe diem, says Insurer FWD in latest campaign: Get Ready To Live | #MeaningfulBrands | Scoop.it
Since it was acquired by Pacific Century Group in February, the insurance company has re-branded itself with a seize-the-day themed campaign.
HavasMediaSingapore's insight:

If insurers biggest fear is probably that something happens to you (yeah, they're the ones supposed to financially cover it!), FWD is telling us a totally different message and encourages us to live our lives to the fullest. A great occasion to emotionally connect with the adventurer within each one of us.

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