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"Your customers are beginning to take a quantum leap into an era where a life meaningfully well lived is what really counts."
an increasing group of companies is striving--intentionally or not--to focus on improving lives
Are you sure you want to delete this scoop?
Now here is an interesting article showing how branding is continually evolving into meaningful interactions with customers.
I curated this article -- not only because it shows us what is happening today and tomorrow with branding -- but because business storytelling is the link. Effective compelling meaningful storytelling is how to make this future possible.
Well, I think it is a desirable future to aspire to. Others might disagree. That's okay. And if you, your business, your organization desire to connect with customers who focus on creating a meaningful life well lived then pay attention to this article. It has lots of great insights.
Storytelling is a very powerful meaning-making medium. The stories you select to share -- and evoke from others -- will either help the business and customers create more meaning or not, depending on your intention and your ability to craft and deliver great content.
The choice is yours -- check out this picture of the future.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it