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How Active is Your Listening?

How Active is Your Listening? | Me-ToDo News | Scoop.it

Gli Imprenditori non sono universalmente noti per la loro capacità di ascolto attivo. Eppure ogni sforzo compiuto per migliorare le loro competenze in questo settore, migliora i risultati personali e delle loro aziende. Perché l'ascolto attivo richiede sforzo e comportamenti conseguenti, non è qualcosa che viene naturalmente è un'abilità che richiede sia esercitata con costanza. Questo eccellente articolo, delinea l'importanza del ascolto attivo e propone tre tecniche utili che possono aiutare a migliorare in questo ambito.


Via Daniel Watson
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Quanto il consumatore è influenzato dal marketing dei supermercati? - Giornale Il Referendum

Quanto il consumatore è influenzato dal marketing dei supermercati? - Giornale Il Referendum | Me-ToDo News | Scoop.it
Giornale Il ReferendumQuanto il consumatore è influenzato dal marketing dei supermercati?
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Ten Reasons People Resist Change

Ten Reasons People Resist Change | Me-ToDo News | Scoop.it

A business owner's greatest challenges often come after the business is established, and growing pains necessitate the need to introduce change, to ensure ongoing success.

 

Any business owner who has been down this path, will attest to the problems they encountered from the resistence of staff, towards embracing the changes proposed for the future health of the business.

 

This excellent article, suggests that leaders need to understand the predictable, universal sources of resistance, and it identifies the 10 most common that need to be strategised around  to overcome resistence.


Via Vicki Kossoff @ The Learning Factor, Daniel Watson
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Ten Ways to Get People to Change

Ten Ways to Get People to Change | Me-ToDo News | Scoop.it

Change doesn't  occur by magic, and if you want someone to change their behaviour, you need to adopt an effective approach that will encourage them to make the changes required.

 

The challenge for business owners and managers seeking to change the behavious of individuals or teams, is to ensure that you have many levers that you can pull, to ensure that the required outcome is achieved.

 

This excellent article, identifies 10 such levers, and suggests that leaders need to use them all to achieve lasting behavioural change.


Via Daniel Watson
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When To Pivot: Is it Time to Retool Your Business?

When To Pivot: Is it Time to Retool Your Business? | Me-ToDo News | Scoop.it

As a business grows, it will usually need to find additional capital and higher levels of expertise, to fund and direct future growth activities.

 

Often, the capital and expertise sought, will only be available to those business owners willing and able to look at their business with fresh eyes and make necessary changes to support growth objectives.

 

This excellent article, suggests that success requires sharp tools, and a business owner needs to be constantly sharpening theirs in order to be able to grow through attracting investment.


Via Daniel Watson
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3 Common Mistakes Leaders Need to Fix

3 Common Mistakes Leaders Need to Fix | Me-ToDo News | Scoop.it

Small businesses often reach a point in their evolution where they seem to get stuck in a rut but don't seem to be able to figure out why and what to do to get back on the growth curve.

 

Often, leaders are blinded by their denial of the obvious, usually resulting from their finger prints being all over the source of the obviious problem areas.

 

This excellent article, suggests that this denial needs to be overcome, and it identifies three things that leaders often find it most difficult to address.


Via Daniel Watson
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Adobe, la ricetta per creare contenuti e avviare migliori strategie di ... - La Repubblica

Adobe, la ricetta per creare contenuti e avviare migliori strategie di ...La RepubblicaAdobe Digital Marketing Suite offre una piattaforma aperta per l'ottimizzazione dell'attività online e si compone di applicazioni integrate che raccolgono e...
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5 Reasons to Build your Brand

5 Reasons to Build your Brand | Me-ToDo News | Scoop.it

We live in a world dominated by brands, yet a large proportion of SME business owners do not fully understand the value of a strong brand, or the reasons why every business should pay attention to developing their brand in the market they serve.

 

A strong brand, gets your business on the shopping list of potential consumers of your product or service, a list which will usually only contain the names of just three businesses.

 

This good article, discusses the importance of building a strong brand, and it provides five reasons why you need to ensure that you build a strong brand for your business.


Via Daniel Watson
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INDUSTRIA ALIMENTARE TORNA AD ASSUMERE, SI CERCANO ... - Italpress

INDUSTRIA ALIMENTARE TORNA AD ASSUMERE, SI CERCANO ... - Italpress | Me-ToDo News | Scoop.it
ItalpressINDUSTRIA ALIMENTARE TORNA AD ASSUMERE, SI CERCANO ...ItalpressLe figure più richieste, secondo uno studio Federalimentare-Format Research, sono tecnici della qualità ed esperti di marketing; ma si affermano anche nuove professioni come il...
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Il miglior marketing è l'alleanza - Italia Oggi

Il miglior marketing è l'alleanza - Italia Oggi | Me-ToDo News | Scoop.it
Italia OggiIl miglior marketing è l'alleanzaItalia OggiIl marketing spinge le aziende ad allearsi.
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Il Search Marketing nel 2012 - CRM Magazine

Il Search Marketing nel 2012 - CRM Magazine | Me-ToDo News | Scoop.it
CRM MagazineIl Search Marketing nel 2012CRM MagazineSono questi i dati-chiave della ricerca condotta da Econsultancy e SEMPO: circa 900 aziende e agenzie di 49 Paesi tra Maggio e Giugno del 2012 hanno espresso il loro punto di vista in materia di...
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HR 2.0? Una social media strategy per le risorse umane. Parte ...

HR 2.0? Una social media strategy per le risorse umane. Parte ... | Me-ToDo News | Scoop.it
HR 2.0? Una social media strategy per le risorse umane. Parte quarta: Internal Marketing e Training (attitudini e competenze diffuse). Il Social Learning, cuore pulsante di una social media strategy per l'HR 2.0.
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Marketing internazionale: l'importanza del brand nel mercato globale - NTR24

Marketing internazionale: l'importanza del brand nel mercato globale - NTR24 | Me-ToDo News | Scoop.it
NTR24Marketing internazionale: l'importanza del brand nel mercato globaleNTR24Una due giorni di lavori, che terminerà domani 21 settembre, alla quale partecipano 130 docenti di marketing delle università italiane, oltre ad esperti nazionali e...
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Ignorare le email - Il nuovo mantra del mattino

Ignorare le email - Il nuovo mantra del mattino | Me-ToDo News | Scoop.it

La posta elettronica è come una droga, una volta che si è dipendenti è molto difficile iniziare la giornata senza e gli imprenditori non sono diversi da chiunque altro quando si tratta di soddisfare questa brutta abitudine. Se sei come la maggior parte delle persone, quando inizi la tua giornata di lavoro, la prima cosa che fai è perderti in qualunque distrazione sia contenuta nella tua casella di posta elettronica e l'ultima cosa che fai è pensare all'impatto negativo che questo può avere sulla tua produttività. Questo ottimo articolo, mette in evidenza l'aspetto negativo di iniziare la giornata partendo dalla tua casella di posta, e suggerisce tre cose che tutti gli imprenditori e manager dovrebbero fare ogni giorno prima di controllare la loro posta elettronica.


Via Daniel Watson
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Privacy: marketing 'selvaggio', Garante blocca data base societa' - Agenzia di Stampa Asca

Privacy: marketing 'selvaggio', Garante blocca data base societa' - Agenzia di Stampa Asca | Me-ToDo News | Scoop.it
Privacy: marketing 'selvaggio', Garante blocca data base societa'Agenzia di Stampa Asca(ASCA) - Roma, 8 nov - Il Garante della privacy ha vietato il trattamento illecito dei dati di circa un milione di persone contenuti nel data base di una...
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10 Reasons Your Business Needs External Advisors

10 Reasons Your Business Needs External Advisors | Me-ToDo News | Scoop.it

Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.

 

In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.

 

As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.

 

Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.

 

Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.

 

The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.

 

It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.

 

Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.

 

The real benefits that external advisors bring to any business which has the foresight to engage them include;

 

1) Fresh and different perspectives

 

External advisors are usually very experienced, well qualified, and through interacting with numerous businesses in a variety of industries over many years, they can look at your business from multiple perspectives, as distinct from your own limited perspective.

 

2) Unbiased viewpoint

 

An external advisor is independent, unaligned to prevailing points of view within a business, and can call it exactly as they see it, usually without fear or favour. They are able to resist filtering information via the cultural bias of the prevailing culture, and as such, can readily spot the obvious.

 

3) Greater and often more up to date expertise

 

Good external advisors generally hold relevant business related tertiary qualifications, are usually continuous learners, and generally hold memberships of relevant professional bodies that assist them to stay up to date with current business thinking, and relevant technological advances.

 

4) Broader experience base

 

External advisors in general, work from a base of extensive experience, often across many industries, and most have held senior positions in listed and unlisted companies, as well as private companies, before becoming business advisors. They also come with an extensive base of contacts that they can draw upon depending on the situations they encounter.

 

5) Time management

 

Your time is vital, and the more of it you can spend on areas which utilise your strengths, the better off your business will be for this focus. An external advisor, by focussing on what they do best, will complete assignments much faster that you can, and the results they deliver will usually be time effective in implementation, thereby saving you even more valuable time.

 

6) Level of analytical skills

 

To survive in the business world, analytical skills of a high order are a pre-requisite for any professional business advisor. The skill to ask the right questions, of the right people, and analyse the information provided, before making recommendations or assisting to rectify a problem, is a skill not easily, or quickly, attained.

 

7) Add more weight to management change initiatives

 

Any management team attempting to introduce change initiatives, will find that support for the changes in the form of well justified recommendations coming from an external advisor, will assist greatly in selling those changes into the rest of the business.

 

8) Transference of skills and methodologies

 

External advisors undertaking assignments in any business will interact with key employees, who will observe both the skills displayed by the external advisor, and the methodologies they utilise as they proceed.

 

9) Stakeholder evidence of your mindset

 

All businesses have stakeholders and whether they are shareholders, vendors, suppliers, customers, clients or employees, they will notice the engagement of external advisors. The mindset of a business owner or manager who is willing to engage external advisors, is different than that of someone unwilling to do so, and engaging external advisors is a clear and positive mindset indication.

 

10) Profitability enhancement

 

To build a successful reputation, leading to future engagements, an external advisor is very conscious of the need to deliver tangible and measurable outcomes. As a consequence, the usual outcome of the involvement of an external advisor, are changes which once bedded down, positively impact on bottom line performance.

 

Clearly understanding the range of benefits that an external advisor can bring to a business, allows a business owner to conduct a more balanced assessment of the potential return on investment available, from engaging a suitable external advisor.

 

In most cases, a balanced assessment will establish that the returns on offer will fully justify a business owner’s decision, to advance down the path of engaging an external advisor.


Via Daniel Watson
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Marty Koenig's comment, September 28, 2012 9:13 AM
Right on!
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15 Ways to Engage Employees

15 Ways to Engage Employees | Me-ToDo News | Scoop.it

Business owners often find it difficult to understand what is required of them by their employees, that will in return, deliver a strongly committed and motivated group of employees whose promary objective is to help their employer's business to succeed.

 

Often, the employees themselves are unable to articulate what they want, and often any wish list they may produce, will not necessarily result in the behavioural changes required in return.

 

This good article, cuts to the chase and identifies 15 actions you can take immediately, to raise the employee engagement levels in your business.


Via Daniel Watson
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Facebook è cambiato. Nel nome del marketing - Libero News

Facebook è cambiato. Nel nome del marketing - Libero News | Me-ToDo News | Scoop.it
Libero NewsFacebook è cambiato. Nel nome del marketingLibero NewsNel nome del marketing. Venerdì, 12 ottobre 2012 - 11:17:00. di Robin Grant (da We are Social).
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Le aziende verso un marketing sempre più verde - PubblicitaItalia

Le aziende verso un marketing sempre più verde - PubblicitaItalia | Me-ToDo News | Scoop.it
PubblicitaItaliaLe aziende verso un marketing sempre più verdePubblicitaItaliaSempre più aziende scelgono di puntare sul green, una consapevolezza che investe piccoli e grandi brand che ne hanno fatto uno dei punti di forza delle loro strategie.
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Cassazione: «Le catene di Sant'Antonio e il marketing piramidale ... - Corriere della Sera

Cassazione: «Le catene di Sant'Antonio e il marketing piramidale ... - Corriere della Sera | Me-ToDo News | Scoop.it
Cassazione: «Le catene di Sant'Antonio e il marketing piramidale ...Corriere della SeraUna decisione che rischia di far partire una serie notevole di cause, sia contro le truffe web ma anche contro quelle aziende, come Herba Life (nel 2011 un fatturato...
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Web marketing: ecco gli strumenti più efficaci per il B2B e per il B2C - Event Report

Web marketing: ecco gli strumenti più efficaci per il B2B e per il B2C - Event Report | Me-ToDo News | Scoop.it
Event ReportWeb marketing: ecco gli strumenti più efficaci per il B2B e per il B2CEvent ReportÈ più efficace una campagna di advertising pay-per-click, una campagna SEO o un investimento sui social media?
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Utilizzare SlideShare come strumento di web marketing - News PMI Servizi

Utilizzare SlideShare come strumento di web marketing - News PMI Servizi | Me-ToDo News | Scoop.it
News PMI ServiziUtilizzare SlideShare come strumento di web marketingNews PMI ServiziParlando di strumenti di web marketing di solito ci si riferisce al sito web, che è senz'altro indispensabile, poi al blog, ai social network come Facebook,...
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Web marketing

Slide usate per il modulo di web marketing del master in economia e gestione della comunicazione e dei media dell’Università Torvergata (giugno 2012).

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Social Network parte integrante nelle strategie di Marketing - Corriere Informazione

Social Network parte integrante nelle strategie di Marketing - Corriere Informazione | Me-ToDo News | Scoop.it
Corriere InformazioneSocial Network parte integrante nelle strategie di MarketingCorriere InformazioneI risultati dell'indagine evidenziano la sempre più consolidata presenza del Social Media Marketing all'interno delle strategie aziendali, sia per...
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Cloud Computing e Unified Communication & Collaboration ...

Cloud Computing e Unified Communication & Collaboration ... | Me-ToDo News | Scoop.it
Cloud Computing e Unified Communication & Collaboration sono tra i temi di maggiore attualità nel panorama delle nuove tecnologie. A Smau i migliori fornitori e una serie di workshop ed eventi dedicati renderanno chiare le ...
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