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Back Stories! A Small Business Shows The Advantages of Offering Facility Tours

Back Stories! A Small Business Shows The Advantages of Offering Facility Tours | Me, myself & wine | Scoop.it
Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.

Via Karen Dietz
Maria Elena Leta's insight:

I'm a beerlover too and this is definitely the kind of marketing deserving a lot of claps.

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Karen Dietz's curator insight, October 11, 2013 7:15 PM

What a great article about how a brewery hit gold by offering tours of its facilities. This is a great way to tell a company's back story. What I like about what author Anita Campbell shares is the challenges they faced in telling their story and the successes they've had (sold out tours and a #2 national ranking + increases in revenue). 


What's a back story?? These are stories you share about the behind-the scenes of your business: how products are created, how employees serve customers, the inside scoop of sales calls, stories about your supply chain, and the like


But this doesn't have to apply only to manufacturing sites! With videos and SlideShare (just to name two tools), any business can share its back stories with the world.


So get busy. And I bet you start exerpiencing similar results as Allagash Brewing Company!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 12, 2013 7:02 AM

Teach me, I know nothing

Show me, I learn everything

Me, myself & wine
Stories, curiosities and facts about wine
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Subway style Wine Descriptions Chart (Infographic) | Wine Folly

Subway style Wine Descriptions Chart (Infographic) | Wine Folly | Me, myself & wine | Scoop.it
A wine descriptions chart with over 120 wine words and their true meanings. Download the high-resolution graphic.
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Vini hipster d’Italia: Centro e Sud

Vini hipster d’Italia: Centro e Sud | Me, myself & wine | Scoop.it
Rieccoci per l'ultimo post della serie. Non tirate fuori subito le enciclopedie, le teorie sulla barba e i link a Wikipedia. Quello della declinazione hipster, che sia riferito al vino, al cibo, alla cucina o al lessico è un giochetto divertente.
Maria Elena Leta's insight:

Da promemoria per la prossima lista della spesa (rigorosmente italiana e hipster)! 

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The Miracle Machine #MM

The Miracle Machine #MM | Me, myself & wine | Scoop.it
Bringing together Silicon Valley technology and Napa Valley wine expertise, The Miracle Machine is the world’s first affordable accelerated winemaking device for the home that reproduces great wine with minimal effort and within days. Designed as a table top appliance, and built using environmentally sustainable material, the machine has a clean and minimalist shape that will look good in any kitchen.
Maria Elena Leta's insight:

Do you want to turn water into wine? You just need 3 days... 

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Wine Enthusiast’s 2013 Wine Star Award Nominees

Wine Enthusiast’s 2013 Wine Star Award Nominees | Me, myself & wine | Scoop.it
The leading magazine in wine lifestyle announces its 2013 nominations for the coveted award.
Maria Elena Leta's insight:

Stars of 2013 are...

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Introducing the Screw Cork

Introducing the Screw Cork | Me, myself & wine | Scoop.it
Introducing the Screw Cork,
Maria Elena Leta's insight:

Cork resist to competitors in a new form...

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7 Worst Wine and Food Pairings | Wine Folly

7 Worst Wine and Food Pairings | Wine Folly | Me, myself & wine | Scoop.it
The 7 worst wine and food pairings, guaranteed to make you hurt. From red wine and chocolate to the worst wine with caviar. Are you guilty of any of the mismatched pairings?
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Sprinkle Bakes: Red Wine Lollipops

Sprinkle Bakes: Red Wine Lollipops | Me, myself & wine | Scoop.it
Making Dessert Beautiful

Via VINGLISH - language and social media services for the wine industry
Maria Elena Leta's insight:

Adorable!

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VINGLISH - language and social media services for the wine industry's curator insight, April 19, 2013 2:52 AM

Where have these been all my life?? Red #wine lollipops!

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Darth Vader is My Lover: Revelations About Brettanomyces in Wine

Maria Elena Leta's insight:

Good and evil in wine... depending on you!

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Christophe Durand's curator insight, May 24, 2013 11:39 AM

Une autre vision des Brett ! Pour faire le tour du monde des points de vue ! A lire absolument, ne serait-ce que pour le style de l'auteur.

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Zinfandel - Paso's Wine

It's not Primitivo. It's not Crljenak Kaštelanski. It's Zinfandel - Paso's Wine. Learn more at www.pasowine.com
Maria Elena Leta's insight:

Every single wine producer should promote his/her own wine the way he does... that's simply hilarious and, for sure, nobody is going to forget Zinfandel!

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20 stuzzicanti vini italiani, uno per regione, che cambieranno la vostra idea di rosé

20 stuzzicanti vini italiani, uno per regione, che cambieranno la vostra idea di rosé | Me, myself & wine | Scoop.it
L'abbiamo già detto che il vino rosé è sulla via della santificazione e diffusione di massa? Sì, l'abbiamo già detto. E ne abbiamo anche sfatato qualche mito.

Tornare sul tema con qualche pretesa in più, se non altro di completezza geografic
Maria Elena Leta's insight:

Promemoria 2 per gli acquisti!

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How to Get Five Million Users to See Your Brand on Youtube For Free - Beverage Trade Network

How to Get Five Million Users to See Your Brand on Youtube For Free - Beverage Trade Network | Me, myself & wine | Scoop.it
How to Get Five Million Users to See Your Brand on Youtube For Free
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Rescooped by Maria Elena Leta from Just Story It Biz Storytelling
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Back Stories! A Small Business Shows The Advantages of Offering Facility Tours

Back Stories! A Small Business Shows The Advantages of Offering Facility Tours | Me, myself & wine | Scoop.it
Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.

Via Karen Dietz
Maria Elena Leta's insight:

I'm a beerlover too and this is definitely the kind of marketing deserving a lot of claps.

more...
Karen Dietz's curator insight, October 11, 2013 7:15 PM

What a great article about how a brewery hit gold by offering tours of its facilities. This is a great way to tell a company's back story. What I like about what author Anita Campbell shares is the challenges they faced in telling their story and the successes they've had (sold out tours and a #2 national ranking + increases in revenue). 


What's a back story?? These are stories you share about the behind-the scenes of your business: how products are created, how employees serve customers, the inside scoop of sales calls, stories about your supply chain, and the like


But this doesn't have to apply only to manufacturing sites! With videos and SlideShare (just to name two tools), any business can share its back stories with the world.


So get busy. And I bet you start exerpiencing similar results as Allagash Brewing Company!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, October 12, 2013 7:02 AM

Teach me, I know nothing

Show me, I learn everything

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Drync Is the Shazam for Wine

Drync Is the Shazam for Wine | Me, myself & wine | Scoop.it
Ever tried a good wine, studiously made a note of it, then weren't able to find that bottle anywhere? Drync, a new iOS app, can help.
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Sur internet, la bataille du “.vin” et du “.wine”

Sur internet, la bataille du “.vin” et du “.wine” | Me, myself & wine | Scoop.it
Les professionnels du vin veulent protéger leurs indications géographiques sur les futurs sites internet en “.vin” et “.wine”. Mais ces extensions seront-elles attribuées ?...

Via Christophe Durand
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Les vins « durables » italiens ont leur logo | mon-ViTi

Les vins « durables » italiens ont leur logo | mon-ViTi | Me, myself & wine | Scoop.it

Les vins « durables » italiens ont désormais leur logo : celui-ci a été présenté début avril lors du Salon Vinitaly à Vérone. Cette petite étiquette (22 x 27 mm) pourra être apposée à l’arrière des bouteilles de vins par les entreprises engagées dans la démarche de viticulture durable.

Dotée d’un QR code, elle a pour objectif de renseigner le consommateur de manière transparente sur la performance environnementale du vin qu’il achète : il permet de compiler et d'actualiser régulièrement les résultats et les améliorations obtenues par l'entreprise sur les aspects développement durable.


Via Christophe Durand
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CCC ’13: Chianti Classico Wine Academy

CCC ’13: Chianti Classico Wine Academy | Me, myself & wine | Scoop.it
Maria Elena Leta's insight:

Italy on board of WSET with Chianti Classico...

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What is the most common misperception of wine travelers? | International Wine Tourism Conference

What is the most common misperception of wine travelers? | International Wine Tourism Conference | Me, myself & wine | Scoop.it
Maria Elena Leta's insight:

Interesting winelover profile to pay attention to...

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Burgundy : People with a Passion for Wine ! Un film de Rudi Goldman tourné pendant les Trois Glorieuses 2012

Burgundy : People with a Passion for Wine ! Un film de Rudi Goldman tourné pendant les Trois Glorieuses 2012 | Me, myself & wine | Scoop.it
Maria Elena Leta's insight:

From the homeland of Chardonnay and Pinot Noir a movie on true passion, of course, for wine!

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