Master Data Management
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Be Prepared

Be Prepared | Master Data Management | Scoop.it
Working with data governance and data quality can be a very backward looking quest.
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Customer Data Platform : vers la personnalisation du marketing en temps réel, Par Jean-Michel Franco, Directeur Marketing Produit, Talend

customer data platform vers personnalisation marketing temps reel jean michel franco directeur marketing produit talend
Sentelis's insight:

Social MDM, résolution d'identité : la première marche pour le MDM vers une architecture 3.0 ?

 

S'il est un enjeu qui met à l'ordre du jour les solutions de Big Data et la nécessité d'utiliser le MDM, c'est le marketing temps réel. L'éclairage de Talend porte sur les méthodes pour y parvenir.

 

Sans surprise, l'article place comme premier des "quatre piliers" l'intégration des données de sources externes. Il inclut dans cette catégorie les fonctions de mise en qualité des données, et de Master Data Management : "à travers lesquelles sont fixées les règles d’association entre ces données".

 

Il faut avoir des données correctes, complètes et à jour sur les clients, en provenance de différents canaux, les partager avec le marketing (pour les croiser avec les conditions d'éligibilité aux offres). La multiplicité des sources et des consommateurs, la cohérence exigée par la multicanalité des parcours, vont pénaliser les SI qui ne disposent pas d'une gestion centralisée des données de référence client.

 

Mais la nouveauté consiste surtout dans l'acquisition de données à partir de sources externes (toute source de données utiles) pour connaitre les préférences et habitudes du client à partir de ses informations sociales. Talend y répond par l'intégration des données MDM et des données sociales, comme IBM avec l'utilisation conjuguée de Infosphere MDM et Watson Explorer.

 

Informatica pousse jusqu'à proposer un modulé clé en main de de "résolution d'identité", dont le besoin était souligné par les analystes de Gartner en 2013 (pas mentionné en 2014).

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The Multi-Domain Data Quality Tool Magic Quadrant 2014 is out

The Multi-Domain Data Quality Tool Magic Quadrant 2014 is out | Master Data Management | Scoop.it
Gartner, the analyst firm, has a different view of the data quality tool market than of the Master Data Management (MDM) market.
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Médecins Sans Frontières / Doctors Without Borders selects Orchestra Networks multidomain Master Data Management Software

Médecins Sans Frontières / Doctors Without Borders selects Orchestra Networks multidomain Master Data Management Software | Master Data Management | Scoop.it
Paris, March 19, 2014 — Orchestra Networks, a leading multidomain Master and Reference Data Management (MDM/RDM) solution provider, today announced that Médecins Sans Frontières (MSF) / Doctors Without Borders has selected its EBX5 software to...
Sentelis's insight:

Cette fois c'est Medecins sans Frontières qui choisit Orchestra Networks. Toujours en insistant sur la dimension multi-domaine.

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Don't underestimate perils of poor data migration planning - Times of Malta

Don't underestimate perils of poor data migration planning
Times of Malta
...
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Parmi les "périls" d'une faible planification de la migration de données :

- des données de l'existant qui ne rentrent pas dans le modèle cible (pas forcément le cas pour AFD puisque le modèle cible a été conçu sur mesure) ;

- des données requises dans le modèle cible mais absentes de l'existant ;

- faible qualité des données dans l'existant ;

- erreurs de mapping entre le modèle existant et le modèle cible.

 

Ce qu'il faut faire pour éviter ces écueils :

1- créer un dictionnaire de données de l'existant avec les données, la description, les règles de validation, les valeurs autorisées ;

2- mesure de la qualité au vu de ces critères et règles de correction (si telle valeur alors remplacer par telle autre ...) ;

3- mapping avec le modèle cible ;

4- prendre une décision sur les données à garder ou à purger ;

5- prévoir une phase d'enrichissement pour les données manquantes ;

6- bien planifier le tout !

 

Pour les pivots chez BNPP IP, on a un peu inversé la logique des points 1 et 3 : dictionnaire de données sur le modèle cible (données, descriptions, règles et valeurs autorisées) avec mapping de l'existant sur la cible.

 

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Entity Announces Sponsorship of Gartner Enterprise Information & Master Data ... - Business Wire (press release)

Entity Announces Sponsorship of Gartner Enterprise Information & Master Data ... - Business Wire (press release) | Master Data Management | Scoop.it
Entity Announces Sponsorship of Gartner Enterprise Information & Master Data ...
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Quelqu'un d'autre connait cet éditeur ?

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MDM will become increasingly pivotal in 2014 - ITWeb

MDM will become increasingly pivotal in 2014 ITWeb Master data management (MDM) is emerging as a key technology for 2014 since it is pivotal to melding current trends: big data, social media and cloud, with the need for governance by combining...
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Mediclinic International selects Orchestra Networks' EBX5 for multi-domain MDM - ITWeb

Mediclinic International selects Orchestra Networks' EBX5 for multi-domain MDM - ITWeb | Master Data Management | Scoop.it
Mediclinic International selects Orchestra Networks' EBX5 for multi-domain MDM
ITWeb
...
Sentelis's insight:

Pour du multi-domaine, Orchestra Networks peut-être une solution à privilégier

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Why Master Data Management Matters in 2014 - Multichannel Merchant

Why Master Data Management Matters in 2014 - Multichannel Merchant | Master Data Management | Scoop.it
As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels.
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Trois acteurs français dans le marché du MDM

Trois acteurs français dans le marché du MDM | Master Data Management | Scoop.it
I am looking forward to going to Paris today in order to be at the Forum MDM arranged by Micropole taking place tomorrow.
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Talend in „Magic Quadrant for Master Data Management of Customer Data ... - PresseBox (Pressemitteilung)

Talend in „Magic Quadrant for Master Data Management of Customer Data ... - PresseBox (Pressemitteilung) | Master Data Management | Scoop.it
Talend in „Magic Quadrant for Master Data Management of Customer Data ...
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A Business Case for Mastering Master Data Management (MDM) - Data Informed

A Business Case for Mastering Master Data Management (MDM) - Data Informed | Master Data Management | Scoop.it
A Business Case for Mastering Master Data Management (MDM)
Data Informed
Master data management (MDM) is an essential approach to address this critical issue. As consumers, we recognize the value of MDM in many ways.
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Master data governance critical to long-term success | Attunity

Master data governance critical to long-term success | Attunity | Master Data Management | Scoop.it
Enterprises must understand how to manage, store and analyze terabytes to petabytes of data if they are to survive in the future.
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'Next-Generation%20MDM'%20white%20paper%20-%20July%202013.pdf

Sentelis's insight:

Un livre blanc du "MDM institute" qui présente les tendances pour le MDM de nouvelle génération.

 

Au menu, la part belle au besoin de comprendre les relations complexes entre différents objets, et le lien avec les bases de données orientées graphes.

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PIM, Product MDM and Multi-Domain MDM

PIM, Product MDM and Multi-Domain MDM | Master Data Management | Scoop.it
Over on the Informatica Perspectives blog Monica McDonnell of Informatica seems to be determined to separate Product Information Management (PIM) and Product Master Data Management (Product MDM) as we now have the second attempt in the post PIM is...
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Big data and master data management more coupled than expected

Big data and master data management more coupled than expected | Master Data Management | Scoop.it
Master data management provides the dimensions for big data facts, as a slew of big data projects highlight a link to data governance and quality (More relevant than ever: Big data and Master Data Management more coupled than expected
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How Do You Develop A 360-Degree Client View? - Insurance News Net (press release)

How Do You Develop A 360-Degree Client View? - Insurance News Net (press release) | Master Data Management | Scoop.it
How Do You Develop A 360-Degree Client View?
Insurance News Net (press release)
“The process that makes it happen is called 'master data management,'” she added.
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Master data management critical to CRM optimisation, says Gartner - Bobsguide (press release)

Master data management critical to CRM optimisation, says Gartner - Bobsguide (press release) | Master Data Management | Scoop.it
Bobsguide (press release) Master data management critical to CRM optimisation, says Gartner Bobsguide (press release) Research firm Gartner has indicated that the implementation of master data management (MDM) is critical to the success of...
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25% de manque à gagner pour un projet CRM qui ne considère pas la gestion des données de référence comme un point central

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8 Must-Follow Master Data Management (MDM) People on Twitter

8 Must-Follow Master Data Management (MDM) People on Twitter | Master Data Management | Scoop.it
There are lots of excellent lists out there for who to follow on the subjects of customer experience, Big Data, and social media technology - but what about Master Data Management? Finding a bit of...
Sentelis's insight:

à suivre sur twitter

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Why Gartner Magic Quadrant Doesn't Include Multi-Domain MDMs - IT Business Edge (blog)

Why Gartner Magic Quadrant Doesn't Include Multi-Domain MDMs - IT Business Edge (blog) | Master Data Management | Scoop.it
Why Gartner Magic Quadrant Doesn't Include Multi-Domain MDMs
IT Business Edge (blog)
Four Best Practices for Accelerating Time-to-Value of Master Data Management.
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Master Data Management and Big Data -- The Keys to Success

Master Data Management and Big Data -- The Keys to Success | Master Data Management | Scoop.it
Master Data Management (MDM) has long been recognized as a key way for businesses to gain consistent and valuable insight of data, usually distributed across a… (RT @MDMGeek: Master Data Management and Big Data -- The Keys to Success
Sentelis's insight:

Un éclairage qui insiste sur des éléments qui ne sont pas les plus conventionnels pour parler de la valeur ajoutée du MDM :

- l'intégration de données depuis de nouvelles sources, qui n'étaient pas utilisées jusque là ;

- la réutilisation des capacités des outils MDM dans une approche orientée service, comme le dédoublonnage ou l'enrichissement, au-delà de la simple mise à disposition de données de référence.

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Third-Party Data and MDM

Third-Party Data and MDM | Master Data Management | Scoop.it
A recent blog post called Top 14 Master Data Management Misconceptions by William McKnight has as the last misconception this one: “14. Third-party data is inappropriate for MDM Third-party data is...
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Magic Quadrant for Master Data Management of Customer Data Solutions

Magic Quadrant for Master Data Management of Customer Data Solutions | Master Data Management | Scoop.it

Via Jean-Michel Franco
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Jean-Michel Franco's curator insight, October 24, 2013 6:53 AM

In addition of the positioning of vendors, this quadrant includes an interesting overview of the MDM market in general with a zoom on MDM for cstomer data 

Total software revenue for packaged MDM is estimated at  $1.6 billion in 2012, an increase of 7.8% from 2011. MDM of customer data solutions market segment is estmated at $527 million in 2012, an increase of 5.4% from 2011. I'm suprised that the Customer data hub is growing slower than the overall MDM market.

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Success factors for master data management | Roland Berger News | Media | Roland Berger

Success factors for master data management | Roland Berger News | Media | Roland Berger | Master Data Management | Scoop.it
Success factors for master data management | Roland Berger News | Media | Roland Berger (Success factors for master data management | Roland Berger News | Media | Roland Berger http://t.co/pTpTcOIqJt)...
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SAS Experts: MDM a Key Starting Point for Big Data Analytics

SAS Experts: MDM a Key Starting Point for Big Data Analytics | Master Data Management | Scoop.it
Master data management, or MDM, is an often overlooked necessity to becoming a data-driven organization.
Sentelis's insight:

Les questions des clients sur le MDM et vers le BigData

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