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Emerging TV Audience Interaction
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How Twitter Has Evolved Into The Second Screen For Indian TV Viewers – Light House Insights

How Twitter Has Evolved Into The Second Screen For Indian TV Viewers – Light House Insights | McMultiplatform | Scoop.it
by Prasant Naidu Why do we call the TV an idiot box? One of the reasons that I can think of is the one way communication. With TV we continue to consume
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Whoever said Twitter + TV is dying, think again. Audience activation, social TV strategy & #DoggingTales

Whoever said Twitter + TV is dying, think again. Audience activation, social TV strategy & #DoggingTales | McMultiplatform | Scoop.it
Dan Biddle recommends 'programming Twitter as you programme your channel' for broadcasters. By Stuart Dredge

Via Gary Hayes
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Gary Hayes's curator insight, April 9, 2013 4:37 AM

Mobile has been an important part of the Twitter activity around TV shows. Biddle noted that 60% of Twitter's 200m active users access the service by mobile, but that this percentage stands at 80% in the UK.

"40% of tweets in the UK during peak-time television hours are about television. Twitter is the room that we're watching television in," said Biddle, who cited chief executive Dick Costolo's previous claims thatTwitter is a reinvention of the town square.

"If you imagine that town square, when you're watching television, Twitter has rolled up the biggest sofa you can imagine, and everyone is sitting on it together."

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Social media now more popular than TV / We Are Social

Social media now more popular than TV / We Are Social | McMultiplatform | Scoop.it
GlobalWebIndex’s latest data shows that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people's media time,
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Video Discovery Startup Fanhattan Launches A Web Interface With More Than 1 Million Movies And TV Titles | TechCrunch

Video Discovery Startup Fanhattan Launches A Web Interface With More Than 1 Million Movies And TV Titles | TechCrunch | McMultiplatform | Scoop.it
It’s not hard to find video on the web. But with dozens of premium content providers out there and millions of videos to choose from, figuring out what’s worth watching can be a challenge.
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BBC opens up TV Application Layer to industry » Digital TV Europe

BBC opens up TV Application Layer to industry » Digital TV Europe | McMultiplatform | Scoop.it
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The Age of the Second Screen

The Age of the Second Screen | McMultiplatform | Scoop.it
According to Nielsen’s Cross-platform Report from Q2 2012, last year 39% of Americans used their tablets or smart phones whilst watching TV at least once a day. 84% did it at least once a month.
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Second-screen apps now key part of TV programming strategies | Shows content from Broadcast Engineering

Second-screen apps now key part of TV programming strategies | Shows content from Broadcast Engineering | McMultiplatform | Scoop.it
Second-screen apps are now being built into the cable, satellite and Telco multichannel infrastructure. But most of the executives noted that sufficient funding for the second-screen efforts is a difficult problem.
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Second screen and why you should pay attention in 2013

Second screen and why you should pay attention in 2013 | McMultiplatform | Scoop.it
Watching TV whilst browsing the internet has been around for as long as I have been using the internet.
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TVsync – Connected TV, SmartTV, second-screen API developer platform

TVsync – Connected TV, SmartTV, second-screen API developer platform | McMultiplatform | Scoop.it
Build the world's best Connected TV, SmartTV and second screen applications with TVsync: an API platform that lets developers build phone, tablet, TV, and desktop applications that automatically identify and synchronize music, television, and movie...
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Magic Ruby - Second Screen Apps that Monetize Social TV

Magic Ruby - Second Screen Apps that Monetize Social TV | McMultiplatform | Scoop.it
Magic Ruby develops second screen applications that deliver immersive Social TV experiences while creating new revenue models for content owners and distributors
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LViS Studio / Monterosa Productions

LViS Studio / Monterosa Productions | McMultiplatform | Scoop.it
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | McMultiplatform | Scoop.it
Syfy is striving to keep pace with viewers’ ever-changing TV viewing habits, concocting interactive digital and social tactics. An exec details the strategies on Mashable.
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Second Screen is not Social TV

Second Screen is not Social TV | McMultiplatform | Scoop.it
Social TV is a misnomer, explains Kit Digital's Alan Wolk.
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Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

Q&A: The (Real) State of Social TV Right Now | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | McMultiplatform | Scoop.it
mike proulx, the guy who wrote the book on social tv -- explains what's changed lately in a conversation with simon dumenco.
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Televisual | NEWS & COMMENTS

Televisual | NEWS & COMMENTS | McMultiplatform | Scoop.it
Televisual | The Business Magazine For The Broadcast And Production Community
mcmultiplatform's insight:

Somethin’ Else has developed a multi-platform storytelling kit, Story Farm, based on its work for Company Pictures' Skins drama on Channel 4.

The kit is a software platform, together with a package of strategic and support services, designed to give dramas or soaps an integrated transmedia aspect, using web-based platforms and social media.

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Amazon Says Yes To 'Betas' A New Comedy Pilot About Geeks In Silicon Valley -- AppAdvice

Amazon Says Yes To 'Betas' A New Comedy Pilot About Geeks In Silicon Valley -- AppAdvice | McMultiplatform | Scoop.it
Amazons eighth comedy pilot is about geeks in Silicon Valley.
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Social TV and Second Screen

Brunch Bytes event at Salford University
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Twitter drives TV ratings, and brands with social media content can benefit

Twitter drives TV ratings, and brands with social media content can benefit | McMultiplatform | Scoop.it
Social media marketing must take advantage of second-screen viewing.
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International Fans Of Top Gear Get New Second-Screen App To Enjoy Alongside Global Broadcast | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV

International Fans Of Top Gear Get New Second-Screen App To Enjoy Alongside Global Broadcast | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV | McMultiplatform | Scoop.it
When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission - a brand new second-screen app from BBC Worldwide will accompa
mcmultiplatform's insight:

Top Gear Bingo  - hot or not?

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Beyond apps: the future of smart TV

Beyond apps: the future of smart TV | McMultiplatform | Scoop.it
The next phase of smart TV development, focused around tablet-based guides and controls, will finally get things right, argues Alan Wolk
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Twitter on TV: A Producer's Guide | Twitter Developers

Twitter on TV: A Producer's Guide | Twitter Developers | McMultiplatform | Scoop.it
Here's a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen.
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Social TV and second-screen viewing: the stats in 2012

Social TV and second-screen viewing: the stats in 2012 | McMultiplatform | Scoop.it
What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us? By Stuart Dredge
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The Race For The Second Screen: The Show’s The Thing

The Race For The Second Screen: The Show’s The Thing | McMultiplatform | Scoop.it
"There are players out there, obviously, that want to have an app across all of television," says Dermot McCormack, executive vice president of digital media for the MTV Networks Music & Logo Group.
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The 'Second Screen': Is This App Really Necessary?

The 'Second Screen': Is This App Really Necessary? | McMultiplatform | Scoop.it
Because I write about movies and television professionally, I’ll admit there are some aspects of the whole Internet experience that are probably
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Horror Film Uses Audience's Phones As Part Of The Plot - PSFK

Horror Film Uses Audience's Phones As Part Of The Plot - PSFK | McMultiplatform | Scoop.it
Dutch film App encourages audience members to leave their devices on and interact on their second screens.
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