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9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
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Rescooped by Lionel Reichardt / le Pharmageek from mHealth: Patient Centered Care-Clinical Tools-Targeting Chronic Diseases
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Pharma Goes Digital

Pharma Goes Digital | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it
Technology transforms health care. Digital solutions are the future of medical landscapes. The pharmaceutical industry keeps pace with innovation and technology.

Via ET Russell
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Rescooped by Lionel Reichardt / le Pharmageek from eCommerce Lab
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Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers

Balancing Paid, Owned and Earned Media a Must for Multichannel Marketers | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.

 

Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.


Via Pierre Lelong
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