9- PHARMA MULTI-C...
Follow
Find tag "marketing"
12.0K views | +2 today
9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK
MULTI CHANNEL MARKETING IN PHARMA / MULTICANAL DANS LA PHARMA
Your new post is loading...
Your new post is loading...
Rescooped by Lionel Reichardt / le Pharmageek from 1- E-HEALTH by PHARMAGEEK - E SANTE par PHARMAGEEK
Scoop.it!

Across Health Digital Barometer 2012

For several years now, Across Health has been running a unique digital landscape survey among life sciences leaders in EMEA.
Via Thomas N. Burg, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from pharma digital marketing mix
Scoop.it!

Research Says It: Traditional Marketing Is Dead

Research Says It: Traditional Marketing Is Dead | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.

 

Traditionally advertising, PR and marketing as you know them, are working less and less.

 

From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.

 

Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.

 

First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."

 

But if it is true that traditional marketing is dead, what will replace it?

 

"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.

 

Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."

 

The solution pivots around four key points:

 

1. Restore community marketing.

2. Find your customer influencers.


3. Help them build social capital.


4. Get your customer advocates involved in the solution you provide.

 

And you can read more what are the key characterizing trait of this new model by reading the full article.

 

 

Good article. Recommended. 8/10

 

Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html

 

(Image credit: Shutterstock)


Via Robin Good, Jarek Kucia
more...
satish01's comment, February 19, 2013 2:16 AM
prologicwebsolutions.com
Rescooped by Lionel Reichardt / le Pharmageek from Business Model Engineering
Scoop.it!

Oct 12, 2011 | Multichannel innovation: 15 brilliant examples from 2011

Oct 12, 2011 | Multichannel innovation: 15 brilliant examples from 2011 | 9- PHARMA MULTI-CHANNEL MARKETING  by PHARMAGEEK | Scoop.it

JUMP is a one-day conference in London on Oct 12, dedicated to 'helping you and your team be the best you possibly can' ;-). An annual event dedicated to multichannel business.


Via Peter Hoeve
more...
No comment yet.